Atlas Technology Group Appoints Mark Samuels as President
December 03 2020 - 9:00AM
Consumer goods and retail veteran Mark Samuels has joined Atlas
Technology Group, a leading technology company that provides data
analytics and insights to many of the world’s largest consumer
goods companies, as president.
Samuels will lead Atlas Technology Group, an Advantage Digital
Commerce agency, supporting the agency’s mission of providing
consumer goods companies with timely, actionable insights to make
better business decisions to increase sales in physical stores and
on digital retail sites. For instance, one Atlas platform leverages
its proprietary algorithms to analyze sales and inventory
information from leading retailers to monitor shelf conditions down
to the product level, helping brands to identify challenges in the
supply chain, including high priority issues like out-of-stocks and
phantom inventory.
With more than two decades of experience in the retail and
consumer goods industry, Samuels has defined and implemented new
category management and merchandising processes and technology
solutions to execute best-in-class assortment planning,
forecasting, allocation, pricing and inventory strategies that
improve product appeal and customer engagement. Most recently,
Samuels served as an external advisor for Bain & Company’s
Retail and Consumer Products Practices, where he delivered category
leadership capabilities and sales strategies to global consumer
packaged goods companies and national retail organizations. Prior
to Bain & Company, he spent 20 years with Walmart in various
leadership roles across the UK and US spanning merchandise
planning, category lifecycle management, space planning and
pricing.
Samuels comes on board at a time when Atlas is investing in
extending its value proposition in two key areas: predictive
analytics and analyzing product sales from a comprehensive,
omnichannel perspective. “We are very pleased to
welcome Mark, whose domain expertise has made him a valued partner
to brands and retailers all over the world, to the Advantage
family,” said Chris Butler, president, Advantage Digital Commerce.
“Mark’s forward-looking, tech-oriented approach aligns with the
mission critical needs of our clients in this fast- and
ever-changing business environment. He is the perfect leader to
accelerate Atlas’ growth initiatives and leverage Advantage’s
ability to provide consumer goods companies a true omnichannel
commerce solution.”
In his role as president of Atlas Technology Group, Samuels will
help advance Advantage Solutions’ larger enterprise vision for
growth-oriented omnichannel category management and merchandising
strategies enabled and accelerated by new technologies.
“Atlas has long been a pioneer in synchronizing data and
applying advanced analytics that provide consumer goods companies
with actionable insights for better decision-making and operational
efficiencies,” Samuels said. “As the pandemic has upended supply
chains, sales patterns and shopper behaviors, actionable data has
become even more important for our clients. I look forward to
working with the Atlas and Advantage teams, at a time when the
future of the industry is being reshaped.”
About Atlas Technology Group
Atlas Technology Group is a leading technology company that
improves decision-making for consumer goods companies by bringing
disparate data to life and disseminating timely, relevant and
actionable insights throughout their clients’ organizations.
Through advanced analytics and proprietary algorithms, Atlas
extracts profitable insights that empower consumer goods companies
to increase sell-through and improve productivity. Insights are
delivered through reports, dashboards, alerts and planograms. Atlas
Technology Group was acquired by Advantage Solutions in 2015.
About Advantage Solutions
Advantage Solutions is a leading business solutions provider
committed to driving growth for consumer goods manufacturers and
retailers through winning insights and execution. Advantage’s data
and technology-enabled omnichannel solutions — including sales,
retail merchandising, business intelligence, digital commerce and a
full suite of marketing services — help brands and retailers across
a broad range of channels drive consumer demand, increase sales and
achieve operating efficiencies. The company’s Advantage Digital
Commerce division offers a suite of digital products and services
that meet the evolving needs of manufacturers and retailers driven
by advancements in technology and the omnichannel landscape.
Headquartered in Irvine, California, Advantage has offices
throughout North America and a presence in select markets
throughout Africa, Asia, Australia and Europe through which it
services the global needs of multinational, regional and local
manufacturers. For more information, please visit
advantagesolutions.net.
Media ContactAdvantage SolutionsWill MintonVice
President, Corporate
Marketing949-797-3105press@advantagesolutions.net
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