Adobe and Software AG Partner to Advance Customer Experience Management
May 15 2019 - 3:13PM
Business Wire
Adobe Experience Platform and Marketo Engage Combined with
Software AG’s Technology Helps Companies Stitch Customer Data from
Across Systems
At Adobe Summit EMEA, Adobe (Nasdaq: ADBE) and Software AG today
announced a partnership to help companies transform their customer
experience management (CXM) by bringing together customer data from
across multiple enterprise systems into a centralized and
actionable real-time customer profile. Adobe and Software AG will
create integrations between Adobe Experience Platform and Software
AG’s webMethods Integration and API management services.
Adobe Experience Platform eliminates data silos by stitching
together data from across the enterprise, enabling real-time
customer profiles that are fueled by Adobe Sensei artificial
intelligence (AI) and machine learning. Software AG’s technology
establishes enterprise-wide connectivity between CRMs and
applications, as well as multiple backend systems. This
connectivity comes with ready-to-use integration recipes and easily
configurable data connectors. The combined offering lets brands
move a customer’s key enterprise data into Adobe Experience
Platform via Software AG’s integration platform, resulting in a
more complete view of the customer journey, making personalization
at scale a reality for enterprises.
Leveraging Software AG’s strength in developing integrated SAP
solutions, the partnership will also introduce a new data connector
between Marketo Engage and SAP solutions that will seamlessly sync
account scoring behavior (e.g. visited key web pages, opened email,
attended an event) and other marketing data with sales activity and
pipeline data.
“Adobe and Software AG are coming together to deliver a solution
that will enable enterprises to harness and action large volumes of
customer data to deliver personalized, real-time customer
experiences at scale,” said Shantanu Narayen, president and CEO,
Adobe.
“At Software AG, we help thousands of businesses turn their data
into value each day,” said Sanjay Brahmawar, CEO of Software AG.
“Our partnership with Adobe will unlock even greater value by
connecting the customer journey to core enterprise data. This
integration is the foundation of greater visibility, transparency,
and customer intimacy - all in real time.”
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
About Software AG
Software AG offers Freedom as a Service. We reimagine
integration, spark business transformation and enable fast
innovation on the Internet of Things so you can pioneer
differentiating business models. We give you the freedom to connect
and integrate any technology—from app to edge. We help you free
data from silos so it’s shareable, usable and powerful—enabling you
to make the best decisions and unlock entirely new possibilities
for growth.
Learn more about Software AG and Freedom as a Service at
www.softwareag.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20190515005904/en/
AdobeEmma Wilkinson, +44 (0)16285 90208emmaw@adobe.comorSoftware
AGLisa Coulouris, 617-413-7062Lisa.Coulouris@softwareag.comorfama
PRKatie Leonowitz, 617-986-5028sag@famapr.com
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