Creative Cloud Innovation at NAB 2019 Meets Heavy Demands of Today’s Video Professionals
April 03 2019 - 9:00AM
Business Wire
Latest Video Release Brings Increased Performance and Added
Creative Power
Ahead of the 2019 NAB Show, Adobe (Nasdaq:ADBE) today announced
performance updates and new innovations for video and audio tools
in Adobe Creative Cloud to improve efficiency in video production.
From a wide range of film, TV, broadcast and streaming projects
including Clemency, Fox Sports, The Last Black Man in San
Francisco, Native Son, The Peanut Butter Falcon, Wu-Tang Clan: Of
Mics and Men and VICE Media, Adobe Creative Cloud powers the
world’s best video apps and services by providing the most
integrated product workflows.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190403005279/en/
Available today, new features include ground-breaking
Content-Aware Fill for video, powered by Adobe Sensei, the
company's artificial intelligence (AI) and machine learning
technology, along with new capabilities for titles and graphics,
crafting animations, refining audio mixing, and organizing and
preparing project media. Some of the hundreds of performance
improvements include faster Mask Tracking for effects and color
workflows, dual GPU optimization and improved hardware acceleration
for HEVC and H.264 formats in Premiere Pro. In After Effects,
enhancements include GPU-accelerated effects, such as Change Color
and Roughen Edges.
“Thanks to Adobe Creative Cloud, we’re delivering 200 pieces of
content this year to over seven million online followers in record
time,” said Niko Pueringer and Sam Gorski, co-founders of Corridor
Digital. “With the new performance improvements in today’s Premiere
Pro release, we’re excited to see dual GPU support to speed up
export times, do lighting fast edits, and become better
creators.”
“Video consumption is exploding across broadcast, film,
streaming services and digital marketing, resulting in a spike in
content creation demands,” said Steven Warner, vice president of
digital video and audio, Adobe. “Through optimized performance and
intelligent new features powered by Adobe Sensei, Creative Cloud
helps video professionals eliminate the most tedious production
tasks so they can focus on storytelling and executing on their
creative vision.”
Smarter Tools for Richer Storytelling
Attendees at this year’s NAB Show can get a closer look at the
newly available features and hear from industry experts at the
Adobe booth (#SL5610, South Hall in the Las Vegas Convention
Center) and at over 100 partner booths from April 8–11. Tune in to
Facebook Live with Jason Levine on April 4 at 9 a.m. PST to hear
about what’s new.
New features in today’s release enable users to:
- Remove unwanted objects
automatically with Content-Aware Fill in After
Effects—Formerly Project Cloak, Content-Aware Fill for video is
powered by Adobe Sensei and automates the process of removing
visual elements like boom mics, signs, logos and even people from
footage, saving hours of tedious manual work.
- Organize and storyboard your media
in the Freeform Project panel in Premiere
Pro—Arrange assets visually and save layouts for shot selects,
production tasks, brainstorming story ideas, and assembly
edits.
- Design with precision and
consistency with Rulers and Guides—Work with
familiar Adobe design tools inside Premiere Pro, making it easier
to align titling, animate effects, and ensure consistency across
deliverables.
- Polish audio easily and efficiently
with Punch and Roll in Audition—The new feature
provides efficient production workflows in both Waveform and
Multitrack for longform recording, including voiceover and
audiobook creators.
- Surprise viewers in Twitch
Live-Streaming Triggers with Character Animator
Extension—Livestream performances are enhanced where audiences
engage with characters in real-time with on-the-fly costume
changes, impromptu dance moves, and signature gestures and poses—a
new way to interact and even monetize using Bits to trigger
actions.
- Generate an audio mix with
Auto Ducking for ambient sound in Audition and Premiere
Pro—Powered by Adobe Sensei, Auto Ducking now allows for
dynamic adjustments to ambient sounds against spoken dialog.
Keyframed adjustments can be manually fine-tuned to retain creative
control over a mix.
- Add visual variety—Adobe Stock
now offers an extensive collection of 10 million
professional-quality, curated, royalty-free HD and 4K video footage
and Motion Graphics templates from leading agencies and independent
editors to use for editorial content, establishing shots or filling
gaps in a project.
- From shoot to showtime—Premiere
Rush, introduced late last year, offers an efficient
mobile-to-desktop workflow integrated with Premiere Pro for
on-the-go editing and video assembly. Built-in camera functionality
in Premiere Rush helps you take pro-quality video on your mobile
devices.
Pricing and Availability
The new features for Adobe Creative Cloud announced at NAB are
now available with the latest version of Creative Cloud. For more
information on pricing, visit
https://www.adobe.com/creativecloud/plans.html. Multiple
subscription plans for Adobe Stock are available at
https://stock.adobe.com/plans.
Helpful Links:
- Learn more about Creative Cloud Video
and Stock
- Adobe Creative Cloud Video “What’s
New?” and Datasheet
- Adobe Creative Cloud Video blog
- NAB 2019 Video Playlist
- Facebook: Creative Cloud, Premiere Pro,
After Effects, Adobe Video Creators, Adobe Stock
- Twitter: Creative Cloud, Premiere Pro,
After Effects, Adobe Video Creators, Adobe Stock
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2019 Adobe Inc. All rights reserved. Adobe and the Adobe logo
are either registered trademarks or trademarks of Adobe in the
United States and/or other countries. All other trademarks are the
property of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20190403005279/en/
Marissa LeeAdobe415-832-5378marlee@adobe.com
Lauren AsherSunshine
Sachs323-822-9300asher@sunshinesachs.com
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