MTN DEW® AMP® GAME FUEL® Named the Official
Beverage Sponsor of the Call of Duty League
PlayStation® Named Presenting Sponsor of
Call of Duty Challengers™, The Official ‘Path to Pro’ Amateur
Competition of the Call of Duty League
New Multi-Year Sponsorship Deals with ASTRO
Gaming as Official Headset and SCUF Gaming as Official Controller
Detailed; Also Added to the 2020 Season is the U.S.
Airforce
The Call of Duty League™ today announced sponsorship deals with
top brands for its inaugural season including MTN DEW® AMP® GAME
FUEL®, PlayStation®, Astro Gaming and, SCUF Gaming, returning
partners in Call of Duty esports. Also added to the 2020 season is
the U.S. Airforce.
“This coming weekend in Minneapolis we kick off the next chapter
of Call of Duty esports, and we couldn’t be prouder to have these
incredible brands as partners for the inaugural Call of Duty League
season,” said Brandon Snow, Activision Blizzard Esports League
Chief Revenue Officer. “Our partners not only support the players
on their mission to win the first Call of Duty League Championship,
they provide our fans around the world a better experience while
attending Home Series matches or streaming at home.”
MTN DEW® AMP® GAME FUEL® returns to Call of Duty esports in a
multi-year agreement which solidifies the brand as the official
beverage of the Call of Duty League, the official beverage of the
Call of Duty League City Circuit™ and the official beverage of the
Call of Duty Challengers™. The sponsorship extends to the 2022
season of the Call of Duty League.
“We’re honored to continue our partnership with the Call of Duty
League in celebration of players around the world and their love of
the iconic game,” said Erin Chin, Senior Director, Marketing, MTN
DEW. “As MTN DEW AMP GAME FUEL enters another banner year, we’re
thrilled to keep delivering unique partnerships and best-in-class
experiences for the gamers and fans who inspired the product’s
creation.”
PlayStation® returns to Call of Duty esports in 2020 with
PlayStation®4 as the official platform of the Call of Duty League
and the official partner of Call of Duty Challengers. At League
Weekend events – including the Call of Duty League Launch Weekend –
PlayStation® will be the presenting sponsor of Call of Duty
Challengers competition. As part of the path to pro amateur
competition structure, PlayStation® will present the Challengers
Points Leaderboard on CallofDutyLeague.com as well sponsor key
video content, including the post-match on-stage series “Instant
Reaction.”
ASTRO Gaming extends its sponsorship of Call of Duty esports
through the 2022 season as the Official Headset and MixAmp of the
Call of Duty League. In addition to ASTRO Headsets and MixAmps on
the mainstage of all events, the company will sponsor a new video
content series for the Call of Duty League and will sponsor the
Call of Duty League season MVP award. ASTRO Listen-In segments will
be featured in every match played this season. Finally, ASTRO is
producing a special edition Call of Duty League A40 TR Headset and
A40 Speaker Tags for each pro team.
"We're proud to extend our long-term partnership with Call of
Duty esports in the new Call of Duty League. We're committed to
providing all competitors with immersive game audio and precise
voice communication," said Aron Drayer, Vice President of Marketing
at ASTRO Gaming. "We're also excited about creating a special
edition headset for the league and all of the new city-based
teams."
Pre-Order your CDL A40 TR Headset and CDL A40 Team Speaker Tags
here today @
https://www.astrogaming.com/en-us/customize/special-editions/call-of-duty-league.html
SCUF Gaming will continue its longstanding sponsorship in Call
of Duty esports through the 2021 season as the official controller
of the Call of Duty League. SCUF will activate throughout League
Weekend events and continue its sponsorship of the documentary
short series “Behind the Controller” and produce official, special
edition Call of Duty League controllers for each of the twelve
franchise teams.
SCUF Gaming "SCUF®" is a creator of high-performance gaming
controllers and provides accessories and customized gaming
controllers for console and PC that are used by top professional
gamers as well as casual gamers. Built to specification, SCUF
controllers offer a number of functional and design features custom
built to increase hand use and improve gameplay.
“Both esports and Call of Duty are deeply rooted in our core DNA
so we are delighted that the day has finally come for Call of Duty
League to launch. We couldn’t be prouder or more excited to be a
foundational partner and to continue innovating the way gamers use
a controller to help them perform at the highest level,” said
Duncan Ironmonger, CEO & Founder of SCUF Gaming. “Since
inception, we’ve been dedicated to supporting the growth of
esports; creating the features that have made SCUF an extension of
the player to maximize their performance. After 17 years in the
making, we’re excited that Call of Duty League Launch Weekend has
finally come.”
New to Call of Duty esports is the U.S. Air Force. As part of a
one-year agreement, the U.S. Air Force will activate on-site at
League weekend events and be featured in League broadcasts. The
U.S. Air Force and Call of Duty League will offer fans an
opportunity to experience flight simulators in technology-enabled
experiential activations for Call of Duty fans. The U.S. Air Force
will also be sponsors of a "Match Metrics" broadcast feature, as
on-air talent leads pregame examination of the teams that are about
to square off.
The Call of Duty League season begins in Minneapolis, Minnesota,
with the Call of Duty League Launch Weekend – hosted by the
Minnesota RØKKR franchise – on January 24, 2020.
The Call of Duty League follows a home-vs-away format with
5-vs-5 professional match play, with 12 teams in Atlanta, Chicago,
Dallas, Florida, London, Los Angeles (2), Minnesota, New York,
Paris, Seattle, and Toronto. Throughout the season, each team will
host “Home Series” weekends in their market, with multiple pro
teams competing at each event.
Call of Duty League also announced Outerstuff, an industry
leader in branded apparel, is the developer of official player kits
and fan apparel for the 2020 season. In addition, Call of Duty
League has signed Mitchell & Ness for authentic,
league-licensed headwear across all teams in the league.
Call of Duty League fans worldwide can now access all of their
favorite team gear from Outerstuff and Mitchell & Ness, and
other League Licensees, through the official Call of Duty League
Store at Shop.CallofDutyLeague.com, a Fanatics experience, both
domestically and internationally. This further broadens the
long-term relationship between Activision Blizzard Consumer
Products Group (ABCPG) and Fanatics, the global leader for licensed
merchandise.
About Call of Duty League
Call of Duty League™ is the official esports league of the Call
of Duty franchise, from publisher Activision Publishing
(“Activision”). The inaugural season of Call of Duty League
includes 12 teams from four countries and spotlights the best Call
of Duty esports players from around the world. The Call of Duty
League launches in 2020 and will feature fresh ways for pro
players, amateurs, and fans to come together around one of the
world’s most beloved games. To learn more about the Call of Duty
League, visit callofdutyleague.com.
About Activision Blizzard Esports
Activision Blizzard Esports (ABE) is responsible for the
development, operation, and commercialization of Activision
Blizzard’s professional gaming properties including the Overwatch
League™, the Call of Duty® League™, Call of Duty Challengers™,
Hearthstone Masters, the StarCraft II World Championship Series,
and the World of Warcraft Arena World Championship and Mythic
Dungeon International, among others. ABE also operates Tespa, the
leader in collegiate esports. It is ABE’s vision to be the most
innovative, scalable, and valuable developer of global competitive
entertainment.
About Activision
Headquartered in Santa Monica, California, Activision is a
leading global producer and publisher of interactive entertainment.
Activision maintains operations throughout the world and is a
division of Activision Blizzard, Inc. (NASDAQ: ATVI), a S&P 500
company. More information about Activision and its products can be
found on the company's website, www.activision.com or by following
@Activision.
©2020 Activision Publishing, Inc. CALL OF DUTY, MODERN WARFARE
and CALL OF DUTY LEAGUE are trademarks of Activision Publishing,
Inc. All other trademarks and trade names are the properties of
their respective owners.
Cautionary Note Regarding Forward-Looking Statements:
Information in this press release that involves Activision
Blizzard’s expectations, plans, intentions, or strategies regarding
the future, including statements about the dates, features and
locations of the Call of Duty League and the Call of Duty League
Launch Weekend, are forward-looking statements that are not facts
and involve a number of risks and uncertainties. Factors that could
cause Activision Blizzard’s actual future results to differ
materially from those expressed in the forward-looking statements
set forth in this release include unanticipated product delays and
other factors identified in the risk factors sections of Activision
Blizzard’s most recent annual report on Form 10-K and any
subsequent quarterly reports on Form 10-Q. The forward-looking
statements in this release are based upon information available to
Activision Publishing and Activision Blizzard as of the date of
this release, and neither Activision Publishing nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties, and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
“PlayStation” is a trademark or registered trademark of Sony
Interactive Entertainment Inc.
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version on businesswire.com: https://www.businesswire.com/news/home/20200123005868/en/
Xav de Matos Head of Public Relations Call of Duty League
949-293-7132 xdematos@blizzard.com
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