Behind the Masks: Actor Jordi Mollà to Launch New NFT Collection on December 08
December 03 2021 - 5:32AM
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Fresh off the sale of his “I will flood you with my flowers” NFT,
artist and actor Jordi Mollà is renewing his affiliation with Raini
and Krew Studios. Mollà, whose on-screen credits include Jack Ryan,
Blow and Bad Boys II, is joining forces with the NFT platform and
creative studio to conduct an NFT drop called Masks. The collection
features a range of unique digital masks based on a collection
meticulously hand-painted by the self-taught Spanish artist, with
the drop scheduled for December 8. Demystifying Mollà’s Masks As an
actor, Mollà has worn many faces and the collection was influenced
by the personas and characters we all inhabit in our daily
interactions with the world. Some 10,000 masks have been
3D-rendered, animated and tokenized, with a percentage receiving
physical as well as digital redemption rights. The mint will go
live for a two-hour presale window on Wednesday, December 8 at 8 pm
UTC, with a public sale following from 10 pm UTC. The winner of
Mollà’s previous work automatically gained five whitelist spots for
the latest collection, as well as an invite to a swish NFT event
that is being hosted by Krew Studios on December 4. The Art Basel
show in Miami Beach, which is part of the city’s annual Art Week,
will educate attendees on the various ways in which Augmented and
Virtual Reality (AR/VR) tech are being integrated into the upcoming
drop. An emerging NFT launchpad, Krew Studios is currently pursuing
a raft of exclusive artist and gallery partnerships as it seeks to
bridge the gap between physical and digital art. Ahead of the Masks
drop, the Studio has distributed 50 Members Only whitelist passes
to community members, entitling holders to access to upcoming Krew
drops and events (including the Masks party), community voting, and
airdrops. As well as 50 such golden tickets, 1,000 of the Studio’s
Discord members have also been whitelisted for the Masks NFT sale.
The Krew team has thrown down the gauntlet to the wider public by
encouraging them to join Discord and acquire their own whitelist
privileges. Raini, whose products include yield farming, a
play-to-earn trading card game, and a curated NFT launchpad and
marketplace, is also furnishing its token stakers with special
access to the sale: some 500 mask NFTs will be made available to
those who supply liquidity or stake $RAINI via the platform’s
Unicorn and Rainbow pools. Disrupting the Art World Synergies
between the worlds of art and NFTs continue to form, with
commentators now wondering whether Quarter 3 trade volume ($10.7
billion) will be surpassed in Q4. Blockchain’s disruptive influence
on the traditional art market has been one of the year’s biggest
stories, bringing works to the attention of a broader demographic
of buyers while providing a tangible use case for distributed
ledger technology (DLT). Back in March, digital creator Beeple
became the third richest living artist after selling his tokenized
work The First 5,000 Days for $69 million at Christie’s. The event
aroused unprecedented interest in the NFT market from millionaire
art collectors and consortiums, as well as artists seeking to bring
their creative talents to the blockchain.
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