CARLSBAD, Calif., Aug. 7, 2019 NTN Buzztime, Inc. (NYSE American:
NTN) presented the findings from a third-party survey conducted in
March 2019 by Nielsen On
Location, which measures audience metrics for
digital-out-of-home (DOOH) video broadcasts.
The survey results prove that Buzztime provides unparalleled
reach and engagement for advertisers on its network, which is
broadcast on over 12,000 TV and 65,000 tablet screens at over 2,600
venues in North America. Nielsen
estimates that the Buzztime DOOH network delivers over 93.5 million
gross minute impressions per month, per advertiser. Based on gross
impressions, Buzztime is the #8 DOOH video network in
America.
"The research by Nielsen highlights the power of our DOOH
network to deliver exceptional results for advertisers. Not only is
their brand message seen over 93 million times per month, those
impressions occur at a pivotal, powerful touchpoint: when people
are deeply engaged in Buzztime's interactive entertainment, trivia,
and games. This means that advertisers can make an impactful,
one-on-one connection with the viewer," said Ram Krishnan, NTN
Buzztime CEO.
Another key value point for advertisers revealed in the Nielsen
data is the extremely high visibility of the Buzztime DOOH network:
76% of patrons within a venue watch Buzztime programming. This
proves the ability of the network to hold audience attention, even
in busy bars and restaurants.
In addition, the average dwell time of a Buzztime player is 74
minutes, so advertisers are utilizing the network's platform to
deliver a high frequency of impressions per viewer.
"As Buzztime explores additional vertical markets, the strength
of our DOOH network is a key growth opportunity for our company. At
the same time, we're making the Buzztime network even more
accessible to new advertising partners by leveraging the trend of
programmatic ad buying. Buzztime has a significant presence on many
of the leading advertising exchange platforms, where top brands are
purchasing DOOH," added Krishnan.
Buzztime is well-positioned to capitalize on the exponential
growth of the DOOH industry as a whole. According to the Global
Digital Signage Market Report, released by Market Reports in
April 2019, DOOH is predicted to grow
at a CAGR of 6.73% rate through 2022. As advertisers increasingly
turn to DOOH to engage with their target audiences, Buzztime is
poised to deliver a strong ROI to advertisers across its robust
network.
Forward-looking Statements
This release
contains forward-looking statements that reflect management's
current views of future events and operations, including statements
regarding third party marketing research, our DOOH network and its
growth, the value of our DOOH network to our advertising partners,
new vertical markets, and returns on investment for us and our
partners. These risks and uncertainties include the risks of
unsuccessful execution or launch of products, platforms or brands,
risks associated with customer retention and growth plans, the
impact of alternative technologies and competitive products,
brands, technologies and pricing, adverse economic conditions, the
regulatory environment and changes in the law, failure of customer
acceptance or demand for new or existing products, lower market
acceptance or appeal of both existing and new products and services
by particular demographic groups or audiences as a whole,
termination of partnership and contractual relationships and
technical problems or outages. Please see NTN Buzztime, Inc.'s
recent filings with the Securities and Exchange Commission for
information about these and other risks that may affect the
Company. All forward-looking statements included in this release
are based on information available to us on the date hereof. These
statements speak only as of the date hereof and NTN Buzztime, Inc.
does not undertake to publicly update or revise any of its
forward-looking statements, even if experience or future changes
show that the indicated results or events will not be
realized.
About Buzztime:
Buzztime (NYSE American: NTN) delivers
interactive entertainment and innovative technology that helps its
customers acquire, engage and retain its patrons. Most frequently
used in bars and restaurants in North
America, the Buzztime tablets, mobile app and technology
offer engaging solutions to establishments that have guests who
experience dwell time, such as casinos, senior living, and more.
Casual dining venues license Buzztime's customizable solution to
differentiate themselves via competitive fun by offering guests
trivia, card, sports and arcade games. Buzztime's platform creates
connections among the players and venues and amplifies guests'
positive experiences. Buzztime's in-venue TV network creates one of
the largest digital out of home ad audiences in the US and
Canada. Buzztime games have also
been recently licensed by other businesses serving other
markets. For more information, please
visit http://www.buzztime.com or follow us
on Facebook or Twitter@buzztime.
IR AGENCY CONTACT:
Kirsten Chapman, LHA Investor Relations,
buzztime@lhai.com 415-433-3777
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SOURCE NTN Buzztime, Inc.