CARLSBAD, Calif., July 18, 2019 /PRNewswire/ -- It's been two
months since NTN Buzztime, Inc. (NYSE American: NTN) launched a
beta version of the Buzztime Entertainment app, and already 84%
from over 1,100 players surveyed would recommend the app to a
friend.
Now, Buzztime has just released its first major app update. The
key feature of the update is that both trivia questions and answers
are now displayed. This enhancement is the direct result of
suggestions made by many of the 10 million Buzztime players, who
were invited to share their feedback. Also, during that first beta
phase, Buzztime provided an over-the-air update to the app, making
most of the 15- and 30-minute trivia games playable on smartphones
at all locations.
"It's clear that our player community is excited about the
opportunity to shape our app. Survey data also shows that over 80%
of Buzztime players plan to increase their play based upon
improvements to the app. This enhanced gaming experience gives
players another reason to visit our partner locations, who are
benefiting from the increased foot traffic, dwell time, and repeat
business," said Ram Krishnan, NTN Buzztime CEO.
According to a 2019 Nielsen study, 7 out of 10 people indicated
they were more likely to choose a bar or restaurant that offered
Buzztime. Prior to the launch of the app, players needed a
venue-provided tablet to compete in trivia. The app now provides a
much easier way for an unlimited number of players to engage with
Buzztime.
"The app has made Buzztime even more accessible, not just to
players – but to prospective locations where a mobile-first
entertainment option is a better fit for their business model.
We're leveraging this mobile solution to bring Buzztime to new
verticals, while increasing our site count," continued
Krishnan.
As Buzztime expands its funnel, its digital-out-of-home
advertising partners are positioned to benefit from a boost in
impressions and engagement. Their branding messages will be seen
more frequently by players engaged with Buzztime content on the
12,000 TV screens across the Buzztime network.
"We're only in the beta phase of our new app, and we're already
producing positive results for our players, partner locations, and
advertisers. As we continue evolving and optimizing the player
experience through the app, we expect Buzztime to further
strengthen its position as the leading in-venue entertainment
provider," concluded Krishnan.
Forward-looking Statements
This release
contains forward-looking statements that reflect management's
current views of future events and operations, including statements
regarding the value of our product to our customers and their
guests, player engagement, partner branding opportunities, entering
new verticals, our site count and our position in the market.
These risks and uncertainties include the risks of unsuccessful
execution or launch of products, platforms or brands, risks
associated with customer retention and growth plans, the impact of
alternative entertainment options and technologies and competitive
products, brands, technologies and pricing, adverse economic
conditions, the regulatory environment and changes in the law,
failure of customer and/or player acceptance or demand for new or
existing products, lower market acceptance or appeal of both
existing and new products and services by particular demographic
groups or audiences as a whole, and technical problems or outages.
Please see NTN Buzztime, Inc.'s recent filings with the Securities
and Exchange Commission for information about these and other risks
that may affect the Company. All forward-looking statements
included in this release are based on information available to us
on the date hereof. These statements speak only as of the date
hereof and NTN Buzztime, Inc. does not undertake to publicly update
or revise any of its forward-looking statements, even if experience
or future changes show that the indicated results or events will
not be realized.
About Buzztime:
Buzztime (NYSE American: NTN) delivers
interactive entertainment and innovative technology that helps its
customers acquire, engage and retain its patrons. Most frequently
used in bars and restaurants in North
America, the Buzztime tablets, mobile app and technology
offer engaging solutions to establishments that have guests who
experience dwell time, such as casinos, senior living, and more.
Casual dining venues license Buzztime's customizable solution to
differentiate themselves via competitive fun by offering guests
trivia, card, sports and arcade games. Buzztime's platform creates
connections among the players and venues and amplifies guests'
positive experiences. Buzztime's in-venue TV network creates
one of the largest digital out of home ad audiences in the US and
Canada. Buzztime games have also been recently licensed by
other businesses serving other markets. For more
information, please visit http://www.buzztime.com or follow us
on Facebook or Twitter @buzztime.
IR AGENCY CONTACT:
Kirsten
Chapman, LHA Investor Relations,
buzztime@lhai.com 415-433-3777
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SOURCE NTN Buzztime, Inc.