Salt Life Lager Expanding Across Southeast
June 11 2019 - 11:46AM
Delta Apparel, Inc. (NYSE American: DLA), a leading provider of
core activewear and lifestyle apparel products, today announced the
launch of Salt Life Lager in two additional Southeastern markets –
Alabama and Tennessee. The Salt Life brand’s crisp, clean and
refreshing lager is now being distributed in Alabama by
United-Johnson Brothers and in Tennessee by both Lipman Brothers
and Athens Distributing Company. With this latest expansion, Salt
Life Lager is now available in thousands of retail locations across
Florida, Georgia, Alabama and Tennessee.
“This is a great opportunity to make our beer
more accessible to the many Salt Life enthusiasts in Alabama and
Tennessee and we have great teams in place to seize that
opportunity," Salt Life Group President Jeff Stillwell said. “Salt
Life Lager continues to gain more and more consumers and serve as a
key driver for the brand. We look forward to launching Salt
Life Lager in additional markets later this summer.”
About Salt LifeSalt Life is an
authentic, aspirational and lifestyle brand that embraces those who
love the ocean and everything associated with living the “Salt
Life.” Founded in 2003 by four avid watermen from Jacksonville
Beach, Florida, the Salt Life brand has widespread appeal with
ocean enthusiasts worldwide. From fishing, diving and surfing, to
beach fun and sun-soaked relaxation, the Salt Life brand says, “I
live the Salt Life.” Numerous professional athletes, sportsmen and
other ambassadors in the fishing, surfing, diving, rock, pop and
country music worlds have an alliance with the brand through
cross-marketing partnerships (https://www.saltlife.com/athletes/).
The brand is visible in areas across the media, sports and popular
culture landscapes, including music videos, national tour
sponsorships, fishing and outdoors-related television shows,
professional auto-racing events, and Salt Life’s popular YouTube
channel. From its first merchandise offerings in 2006, Salt Life
has grown with distribution in surf shops, specialty stores,
department stores and sporting goods retailers. Salt Life products
are also available to consumers at www.saltlife.com and at
Salt Life’s various branded retail stores, including locations in
Huntington Beach and San Clemente, California, Daytona Beach and
Tampa, Florida, and Columbus, Georgia. The brand’s flagship store
is located in Jacksonville Beach, Florida, where the term “Salt
Life” was coined over 15 years ago, and additional locations are
scheduled to open later this year in Orlando, Florida, and Key
West, Florida.
About Delta Apparel, Inc.
Delta Apparel, Inc., along with its operating
subsidiaries, Salt Life, LLC, M. J. Soffe,
LLC, and DTG2Go, LLC, is an international design,
marketing, manufacturing, and sourcing company that features a
diverse portfolio of core activewear and lifestyle apparel and
related accessory products. The Company sells casual and
athletic products through a variety of distribution channels and
distribution tiers, including department stores, mid and mass
channels, e-retailers, sporting goods and outdoor retailers,
independent and specialty stores, and the U.S.
military. The Company’s products are also made
available direct-to-consumer at its branded retail stores and on
its websites at www.saltlife.com, www.coastapparel.com,
www.soffe.com and www.deltaapparel.com. The Company’s
operations are located throughout the United
States, Honduras, El Salvador, and Mexico, and it
employs approximately 8,100 people worldwide. Additional
information about the Company is available
at www.deltaapparelinc.com.
Cautionary Note Regarding
Forward-Looking Statements
This press release may contain “forward-looking”
statements that involve risks and uncertainties. Any number
of factors could cause actual results to differ materially from
anticipated or forecasted results, including, but not limited to,
the volatility and uncertainty of cotton and other raw material
prices; the general U.S. and international economic conditions;
competitive conditions in the apparel industry; restrictions on our
ability to borrow capital or service our indebtedness;
deterioration in the financial condition of our customers and
suppliers and changes in the operations and strategies of our
customers and suppliers; changing consumer preferences or trends;
recalls, claims and negative publicity associated with product
liability issues; and the other factors set forth in the "Risk
Factors" contained in our most recent Annual Report on Form
10-K filed with the Securities and Exchange
Commission. Except as may be required by law, Delta
Apparel, Inc. expressly disclaims any obligation to update
these forward-looking statements to reflect events or circumstances
after the date of this press release or to reflect the occurrence
of unanticipated events.
Company Contact: Deborah Merrill
Chief Financial Officer(864) 232-5200 x6620
Investor Relations and Media Contact: ICR,
Inc.
Investors: Tom Filandro, 646-277-1235
Media: Jessica Liddell, 203-682-8208 /
DLAPR@icrinc.com
Delta Apparel (AMEX:DLA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Delta Apparel (AMEX:DLA)
Historical Stock Chart
From Apr 2023 to Apr 2024