STRONG Technical Services Expands BrightNight Drive-In Movie Initiative and Theater Readiness Program
June 25 2020 - 8:00AM
STRONG Technical Services, Inc., a wholly-owned subsidiary of
Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in
projection equipment sales, engineering, and services, is actively
supporting drive-in and traditional cinema exhibitors across the
country as they adjust to the current COVID-19 environment.
“We are seeing continued interest in our
BrightNight program, where we assist in converting theatre parking
lots into pop-up drive-ins,” said Blake Titman, Vice President and
General Manager of STRONG Technical Services. “Our BrightNight
program allows an exhibitor the option to rent or purchase the
projection and audio equipment and utilizes a Strong MDI projection
screen attached to an outside building wall. STRONG Technical
Services provides equipment and services to many of the permanent
drive-ins nationwide. Following our initial BrightNight test launch
a few weeks ago, we have now installed six BrightNight Drive-In
Cinemas, with exhibitor requests for additional locations.”
“Through our BrightNight program, our partners
in the exhibition industry are able to provide their patrons with
an alternative to the traditional theatre experience via temporary
drive-in cinemas,” added Ray Boegner, President, STRONG
Entertainment. “In addition to supporting our customers with
drive-in solutions, we have also launched our Theatre Readiness
Program, which includes a complete auditorium quality assurance
service visit to ensure the best presentation possible as customers
return to the theatres in July.”
Those wishing to obtain more information
regarding the full range of products and services offered by STRONG
Technical Services are invited to contact management directly,
either by phone at (800) 722-4445 or by email at
sales@strong-tech.com. About STRONG Technical
Services
STRONG Technical Services, Inc.
(www.strong-tech.com), a Ballantyne Strong, Inc. company, is an
equipment sales, engineering, and service provider located in
Omaha, NE. The company, with its nationwide service and engineering
team, designs, integrates, and installs technology solutions for a
broad range of applications including audio, projection, and
signage applications with comprehensive managed service offerings
to ensure solution uptime and availability.
About Ballantyne Strong, Inc.
Ballantyne Strong, Inc.
(www.ballantynestrong.com) and its subsidiaries engage in diverse
business activities including the design, integration and
installation of technology solutions for a broad range of
applications; development and delivery of out-of-home messaging,
advertising and communications; manufacturing of projection
screens; and providing managed services including monitoring of
networked equipment. The Company focuses on serving the
entertainment, retail and advertising markets.
Forward-Looking Statements
This press release may include forward-looking
statements, such as our expectations regarding future sales, the
impact, length and severity of the COVID-19 pandemic, and the
adequacy of the actions taken in response to the pandemic, which
involve a number of risks and uncertainties, including but not
limited to those discussed in the “Risk Factors” section contained
in Item 1A in Ballantyne Strong, Inc.’s Annual Report on Form 10-K
for the year ended December 31, 2019, the Company’s subsequent
filings with the Securities and Exchange Commission, and the
following risks and uncertainties: the Company’s ability to
maintain and expand its revenue streams, potential interruptions of
supplier relationships or higher prices charged by suppliers, the
Company’s ability to successfully compete and introduce
enhancements and new features that achieve market acceptance and
that keep pace with technological developments, the Company’s
access to capital, the Company’s ability to successfully execute
its capital allocation strategy, the Company’s ability to maintain
its brand and reputation and retain or replace its significant
customers, the impact of a challenging global economic environment
or a downturn in the markets (such as the current economic
disruption and market volatility generated by the ongoing COVID-19
pandemic), economic and political risks of selling products in
foreign countries (including tariffs), risks of non-compliance with
U.S. and foreign laws and regulations, potential sales tax
collections and claims for uncollected amounts, cybersecurity risks
and risks of damage and interruptions of information technology
systems, the Company’s ability to retain key members of management
and successfully integrate new executives, the Company’s ability to
complete acquisitions, strategic investments, entry into new lines
of business, divestitures, mergers or other transactions on
acceptable terms or at all, the Company’s ability to utilize or
assert its intellectual property rights, the impact of natural
disasters and other catastrophic events (such as the ongoing
COVID-19 pandemic), the adequacy of insurance and the impact of
having a controlling stockholder. Given the risks and
uncertainties, readers should not place undue reliance on any
forward-looking statement and should recognize that the statements
are predictions of future results which may not occur as
anticipated. Many of the risks listed above have been, and may be
further be, exacerbated by the COVID-19 pandemic, its impact on the
cinema and entertainment industry, and the worsening economic
environment. Actual results could differ materially from those
anticipated in the forward-looking statements and from historical
results, due to the risks and uncertainties described herein, as
well as others not now anticipated. New risk factors emerge from
time to time and it is not possible for management to predict all
such risk factors, nor can it assess the impact of all such factors
on our business or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from
those contained in any forward-looking statements. Except where
required by law, the Company assumes no obligation to update
forward-looking statements to reflect actual results or changes in
factors or assumptions affecting such forward-looking
statements.
STRONG Technical Services
ContactBlake TitmanStrong Technical Services, Inc.Vice
President - General Manager(800)
722-4445blake.titman@strong-tech.com
Investor Relations Contact Mark
RobersonBallantyne Strong, Inc.Chief Executive Officer (704)
994-8279 IR@btn-inc.com
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