Provision's 3D Displays Combat Ad Blindness [Video]
December 01 2009 - 2:14PM
Marketwired
Provision Interactive Technologies, Inc. ("Provision"), a
subsidiary of Provision Holding, Inc. (OTCBB: PVHO), has released
new data reinforcing the value of the company's 3D advertising
platform, 3DEO(TM).
3DEO provides advertisers with a unique and proven way of
breaking through the clutter of in-store ads. A video featuring
3DEO can be viewed here: http://vimeo.com/7907986
The 3DEO platform uses Provision's patented 3D holographic
displays to draw consumer attention to featured products and can
dispense related coupons and promotions. Provision generates
monthly recurring revenues from advertising across the 3DEO network
of kiosks.
Results from a recent deployment of 3DEO in 27 stores indicate
that, as compared to traditional 2D flat panel:
-- Five times as many consumers noticed Provision's 3D display
-- 57% of consumers recalled the brand being displayed on 3DEO versus 24%
for 2D flat panels
-- Sales increased by up to 46%
-- Coupon Redemption increased by up to 800% over industry standards
"Flat panel displays have become ubiquitous -- when consumers
fail to notice the displays, the advertising they carry becomes
meaningless. Ad blindness, a term used to denote the state of
conscious or subconscious ignorance of advertisements on websites,
has become commonplace in the outdoor display setting. Provision's
disruptive 3D holographic technology was designed to address this
disturbing trend," said Provision's CEO, Curt Thornton.
About Provision Interactive Technologies, Inc.
Provision Interactive Technologies, Inc., a subsidiary of the
publicly traded company Provision Holding, Inc. (OTCBB: PVHO), is
the leading purveyor of intelligent interactive 3D holographic
display technologies, software, and integrated solutions for both
commercial and consumer focused applications.
Provision's 3D holographic display systems represent a
revolutionary technology that provides the projection of full
color, high resolution videos into space detached from the screen,
without any special glasses. Provision is currently the market
leader in true 3D consumer advertising display products being
implemented by innovative, consumer-focused Fortune 1000
companies.
For more information, please visit Provision at
www.provision.tv.
Forward-Looking Statements
Such forward-looking statements are subject to a number of
risks, assumptions and uncertainties that could cause the Company's
actual results to differ materially from those projected in such
forward-looking statements. These risks, assumptions and
uncertainties include: the ability to complete systems within
currently estimated time frames and budgets; the ability to compete
effectively in a rapidly evolving and price competitive
marketplace; changes in the nature of telecommunications regulation
in the United States and other countries; changes in business
strategy; the successful integration of newly acquired businesses;
the impact of technological change; and other risks referenced from
time to time in the Company's filings with the Securities and
Exchange Commission.
Media Relations: The Lexicomm Group Wendi Tush (212) 300-2142
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