NeoMedia Europe AG, the leader in mobile barcode and scanning
technology, continues to enjoy success across Austria and today
announces the completion of three key projects, all with leading brands,
across what is already Europe’s most advanced mobile market
Dorbirner Messe, a leading organizer of trade fairs in Austria,
first engaged with NeoMedia in the spring of 2009 when it used 2D codes
in the promotional campaign for its spring exhibition “Frühjahrsmesse”.
Following the success of this campaign, NeoMedia and partner Philipp (a
mobile solution and services provider), have just completed the Autumn
Fair in Dornbirn. The autumn project involved issuing all exhibitors
their own 2D barcode linked directly to their personal mobile subpage.
These barcodes were displayed across a wide range of media including
transport; employee t-shirts; and regional print media
Another successful partnership with Philipp has most recently seen
NeoMedia provide 2D barcodes to the promotional materials of Die
Grüne Alternative Vorarlberg, the Austrian Green Party. 2D barcodes
displayed on billboards; print ads; and party brochures allowed the
electorate to directly access further information on the green party
during the regional elections that took place over the summer months.
The party didn’t engage with mobile barcodes as a means to increase
their share of the vote, but rather to demonstrate their use of
innovative methods of connecting with the electorate
Similarly seeking to demonstrate innovation, leading Austrian newspaper WirtschaftsBlatt
was keen to explore how mobile barcodes could extend its readers'
experience of the paper while becoming an early adopter of the
technology in the print media sector. Working with DIMOCO, NeoMedia
demonstrated how a special compact edition of the paper
(WirtschaftsBlatt Kompaktspezial) could be produced with 2D barcodes
integrated into the pages that would allow the reader to access
additional editorial and audio content, to suit their interests
Speaking on the successful completion of the three projects, Dr.
Christian Steinborn, CEO of NeoMedia Europe AG, said: “Austria already
benefits from one of the most advanced mobile markets in Europe, and we
have previously engaged with other leading brands here including Nokia,
Mazda and Tele.ring on 2D barcode projects. The completion of three more
projects further highlights Austrian businesses appreciation of the
benefits to customer engagement that mobile marketing can provide.”
About NeoMedia Technologies
NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in mobile
barcode scanning solutions. Our technology allows mobile devices with
cameras to read 1D and 2D barcodes and provide “one click” access to
mobile content. Combining this technology with advanced analytics and
reporting capabilities revolutionizes the way advertisers market to
mobile consumers. NeoMedia provides the infrastructure to make 2D camera
barcode scanning and its associated commerce easy, universal, and
reliable – worldwide. The company’s mobile phone technology, NeoReader,
reads and transmits data from 1D and 2D barcodes to its intended
destination. Our Code Management and Code Clearinghouse platforms
create, connect, record, and transmit the transactions embedded in the
1D and 2D barcodes, like web-URLs, text messages (SMS), and telephone
calls, ubiquitously and reliably. NeoMedia provides the industrial and
carrier-grade infrastructure to enable reliable, scalable, and billable
commerce
This release contains forward-looking statements within the meaning
of section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. With the exception of historical
information contained herein, the matters discussed in this release
involve risk and uncertainties. Actual results could differ materially
from those expressed in any forward-looking statement
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