Square Loyalty and Square Marketing Launch for UK Businesses
October 20 2021 - 5:30AM
Business Wire
Square Marketing and Square Loyalty are the
latest products to expand Square’s connected ecosystem in the
UK
Square has announced two new tools in the UK to help businesses
grow their sales and engage customers with just a few clicks. The
two tools, Square Marketing and Square Loyalty, are now available
as separate subscriptions for UK businesses of all types and
sizes.
Square Marketing helps businesses reach customers at the
right time and all in one place. The tool allows businesses to
create, send, and track email marketing campaigns in minutes --
from one-time email blasts to personalised automations -- expanding
customer reach and helping sellers gain key business insights with
analytics.
Businesses can also now build a loyalty program in minutes with
the launch of Square Loyalty. This new to market tool can
help turn one-time visitors into regulars and increase repeat
visits. It’s easy to set up a customised loyalty program that
rewards customers both in-store and online.
“Square is helping its sellers bring more value to their
customers by expanding the ecosystem of products and services in
the UK,” said Saumil Mehta, General Manager of Customers
and Square Point of Sale. “Sellers are increasingly turning to
Square as the one-stop-shop to run every part of their business,
from payments and online commerce to inventory, team management,
loyalty programs and more. We’re excited to be helping them on the
road to recovery with the addition of these new tools that help
sellers retain and re-engage their customers.”
This double-product launch aims to further level the playing
field for businesses of all types and sizes, as it provides all
businesses with easy-to-use, powerful marketing tools that have
typically only been used by big businesses. Along with Square
products already available to UK sellers like Gift Cards, Square
Marketing and Square Loyalty provide a whole suite of customer
capability products that enable sellers to build the entire
consumer lifecycle in one place.
“Square Marketing has helped us to streamline how we stay in
touch with our clients,” said Jack Wicks, Founder of Wicks
Barbershop. “As a barber, we’re always striving to increase our
returning customer base. Using Square Marketing’s easy-to-use email
builder and customer directory, we stayed top-of-mind by sending
the latest news and offers to our client base. In particular, we
love the automatic email campaign feature - which helps us
communicate with our clients at the moments that matter most.”
Square Marketing key features:
- Drive buyer engagement & ROI - Square Marketing
offers businesses a powerful tool to help grow their customer base,
drive repeat visits, and increase buyer spend.
- Plan ahead, automate, and send - Businesses can schedule
or immediately send emails to customers by leveraging Square
Marketing’s automation capabilities, saving them time and
effort.
- Measure campaign results - Real-time tracking is
available in the Square Marketing Dashboard around active
campaigns, open and click through rates, as well as attributable
sales.
“Square Loyalty has made managing our loyalty programme a lot
easier,” said Darren Richards, Founder of Montego Food
Market. “As it works both in-store and online, our customers
never miss a chance to earn and redeem points - this really helps
us to drive repeat business to the store.”
Square Loyalty key features:
- Enable omnichannel selling - Square Loyalty allows
businesses to reward customers wherever they choose to purchase,
whether that’s in-store or online.
- Drive visits and sales - Businesses can encourage repeat
customers through the implementation of a loyalty program.
- Fully integrated - Square Loyalty is built into
businesses point-of-sale and website with no extra devices, logins,
or paper punch cards needed.
“It’s been a challenging couple of years for businesses and it’s
more important than ever for sellers to stand out from competitors
and see the impact on their business,” said Lizzie Barclay, Head
of UK Marketing at Square. “We’ve seen the demand for tools
like Square Loyalty and Square Marketing build up for a while and
we’re delighted to be launching them into such an innovative and
savvy market.”
To find out more about Square Marketing businesses can visit
https://squareup.com/gb/en/software/marketing and for Square
Loyalty https://squareup.com/gb/en/software/loyalty
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