Group Fitness Goes Digital: The Beachbody Company Launches “BODi”, A Live Connected Fitness Experience Unlike Anything on the Market
October 19 2021 - 8:30AM
Business Wire
BODi – the new interactive premium tier of
Beachbody On Demand – offers the immersive, high energy experience
of studio fitness classes with the convenience of at-home
workouts
The Beachbody Company Group, LLC (NYSE: BODY) – a leader in
subscription health and wellness – announced the launch of its live
interactive premium subscription tier, Beachbody On Demand
Interactive (or BODi – pronounced “body”).
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20211019005463/en/
The Beachbody Company launches BOD
Interactive (BODi), offering the immersive, high energy experience
of studio fitness classes with the convenience of at-home workouts.
(Photo: Business Wire)
Utilizing its roster of world-class Super Trainers and expanded
roster of BODi specialized trainers, as well as patent-pending
interactive technology, BODi brings the experience and energy of a
group fitness class into the homes of Beachbody members – including
the company’s inaugural venture into indoor cycling classes on the
connected MYX fitness bike, which is now available for purchase at
Beachbody.MYXfitness.com. In addition, the BODi studio uses the
latest in broadcasting technology and a unique stage comprised of
hundreds of screens to create a first-of-its-kind immersive and
dynamic visual experience that turns every workout into a special
event.
“At-home fitness is here to stay, but with so many options on
the market people are looking for more than just a talking head to
tell them what to do while they stand in their living room, and
BODi delivers an experience beyond anything offered across the
streaming fitness landscape today,” said Carl Daikeler, Co-founder,
Chairman and CEO of The Beachbody Company. “When we decided to
create a premium, live connected fitness offering of our own, we
knew it needed to stand out from the crowd and bring users
something unlike anything else they had ever seen or experienced.
With BODi, users have the opportunity to do more than just join a
live virtual class with our exclusive feature called “BODcast” that
allows them to actually see themselves in the class. Plus, with our
growing roster of world class trainers, our members can join
energetic and fun studio workouts in a diverse menu of class types,
all from the convenience and comfort of their homes.”
BODi enhances the at-home experience with unique personalization
and live interaction between members and trainers. This is achieved
by the introduction of the “BODcast,” an exclusive patent-pending
feature that allows up to 100 members to opt-in to appear as part
of the curated on-screen “cast” of each workout, having their image
projected on the one-of-a-kind LED wall that serves as the backdrop
on stage during select classes. In addition to appearing on screen
during the class, BODcast participants can receive live shout-outs,
and even technique corrections in real-time, to help them get the
best workout possible.
Further, partnering with Feed.fm, the premier music platform for
digital fitness companies, BODi will offer music, featuring popular
hits from the original artists, designed to create engaging
workouts.
BODi classes will cover a wide range of categories, including
indoor cycling, high intensity interval training (HIIT), strength
training, Pilates, barre, yoga, meditation, cooking and nutrition,
plus special live presentations of some of the most popular
workouts from the Beachbody catalogue. Classes are taught by the
creators of Beachbody’s top selling fitness and nutrition programs,
including Autumn Calabrese, Amoila Cesar, Megan Davies, Joel
Freeman, Jennifer Jacobs, Elise Joan, Jericho McMatthews, Ilana
Muhlstein, Idalis Velazquez and the incredibly popular creator of
Insanity, Shaun T, as well as a roster of all new trainers.
BODi is available for $19.95 per month as a premium subscription
on top of the $99 annual BOD membership – effectively just $28.20
per month. In another first, BODi will offer day passes for just $7
that give users access to all of the platform’s incredible classes
for 24 hours. To learn more, please visit
www.BeachbodyOnDemand.com.
About The Beachbody Company, Inc.
Headquartered in Southern California, The Beachbody Company
(NYSE: BODY) is a worldwide leading digital fitness and nutrition
subscription company, with over two decades of creating innovative
content and powerful brands. The Beachbody Company is the parent
company to the Beachbody On Demand streaming platform (BOD), the
live digital streaming platform Openfit, and MYXfitness, the
company’s connected fitness brand. For more information, please
visit TheBeachbodyCompany.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20211019005463/en/
The Beachbody Company BeachbodyPR@icrinc.com
Beachbody (NYSE:BODY)
Historical Stock Chart
From Mar 2024 to Apr 2024
Beachbody (NYSE:BODY)
Historical Stock Chart
From Apr 2023 to Apr 2024