American Eagle Outfitters, Inc. Launches AE77, an Artfully Designed and Sustainably Crafted Premium Denim Brand
September 22 2021 - 9:00AM
Business Wire
A NEW BREED OF DENIM, THAT CAPTURES THE STYLE AND SOUL OF NEW
YORK CITY
American Eagle Outfitters, Inc. (NYSE: AEO) today announced the
launch of AE77, a new premium denim brand for men and women
inspired by the convergence of artistic vision and a planet-first
mindset. The brand will debut with its first store in New York
City’s SoHo neighborhood designed by Stefan Beckman Studio, with an
e-commerce site to follow on October 15th and a second store by
year end.
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Photo Credit: Trey Laird
“AE77 is an exciting new opportunity for AEO Inc., which
leverages our leadership in jeans, capitalizes on our strong
innovation in style, fit, and fabrications, and incorporates our
best sustainability practices,” said Jay Schottenstein, AEO Inc.’s
Executive Chairman of the Board and Chief Executive Officer. “I
believe AE77 is a great addition to our portfolio of brands as we
seek to inspire new customers and expand our offerings.”
“We created AE77 to make the best premium denim in the market.
The optimistic tension between denim design and sustainable
craftsmanship is woven throughout the brand. We are committed to
putting our planet and quality first while curating a unique
collection with a New York sensibility,” said Chad Kessler,
President - AE Premium Brands.
About the AE77 Fall ’21
Collection Artfully designed and planet-first. AE77
denim is meant to be lived in, repaired, and recycled- paired with
clothing, and accessories for an iconic wardrobe.
- Factories making AE77 denim meet AEO’s highest water
requirements, exceeding requirements for water recycling, water
management, and wastewater.
- Jean styles were made with a focus on lowering their
environmental impact through more sustainable techniques and
machinery.
- Exclusive use of Green Chemistry in jeans production to reduce
or eliminate hazardous substances commonly used in the washing of
denim.
- Fabrics made from sustainable raw materials to all extents
possible, including organic, recycled, or sustainably sourced
through the Better Cotton Initiative.
- All cotton is sustainably sourced.
- Water reducing methods and designing with the most innovative,
reinvented materials including organic, recycled, and Better Cotton
Initiative fabrics.
- To further the commitment to the planet, AE77 will pledge 1% of
annual sales to non-profit organization 1% For the Planet.
- Premium denim collection leads with nine fits and heroes the
classic fit tailored for both men and women and the Western for
women.
- Advanced fits are made with vintage details and innovative
fabrics including selvedge are applied to provide maximum stretch
and comfort.
- Elevated dresses and tops with feminine touches of lace,
pintuck, ruffles and pointelle pair back to the iconic denim.
- Timeless tops span across recycled cashmere, made in LA knits,
Japanese flannel shirts, and vintage fleece.
- The denim assortment ranges in price from $168-$188. Men’s
bottoms sizing offered in 28-36 and women’s bottoms sizes offered
in 23-33.
About the AE77 Fall ’21
Campaign To introduce AE77, the brand worked with Trey
Laird, Creative Director. The Fall ‘21 Campaign video and imagery
capture a tension between New York and the new frontier.
“I was so inspired to be involved in this project. To see such a
huge company not only taking a bold leadership position in
sustainable denim practices, but also having the vision to create
an innovative new brand dedicated to the process is a rare thing to
see. We set out to visually capture the purity of nature fused with
the energy of the City to reflect the story of AE77’s unique new
blend of artful creativity & sustainable craft,” Trey Laird,
Creative Director.
Address: 83 Spring Street, Ground Floor, New York, NY 10012
Hours: Mon-Sat 11-7, Sun 12-6 Phone Number: 518.531.9003
To experience a new breed of denim, follow @AE77denim on
Instagram and shop the collection at AE77denim.com starting on
October 15th.
About AE77 AE77 is an emerging premium brand in the AEO,
Inc. portfolio offering a collection of artfully designed and
sustainably crafted denim, apparel and accessories for men and
women. We are committed to sustainable planet-first crafting and
conscious manufacturing processes. Our dedication to building a
better world goes beyond thoughtfully designed clothes and
practices, it also includes making an annual donation of 1% of
sales. For more information, please visit AE77denim.com.
About American Eagle Outfitters, Inc. American Eagle
Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer
offering high-quality, on-trend clothing, accessories and personal
care products at affordable prices under its American Eagle® and
Aerie® brands. Our purpose is to show the world that there’s REAL
power in the optimism of youth. The company operates stores in the
United States, Canada, Mexico, and Hong Kong, and ships to 81
countries worldwide through its websites. American Eagle and Aerie
merchandise also is available at more than 200 international
locations operated by licensees in 25 countries. For more
information, please visit www.aeo-inc.com.
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Devon Jackson SHADOW Email: djackson@weareshadow.com
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