Participating restaurants will offer the new protein for a
limited time
NEWPORT BEACH, Calif.,
Sept. 21, 2021 /CNW/ -- Chipotle
Mexican Grill (NYSE: CMG) today announced Smoked Brisket will
be available at U.S. and Canada
restaurants for a limited time. Made with Responsibly Raised® beef,
the new protein is smoked to perfect tenderness, charred on the
grill, and seasoned with Mexican spices, including fire-roasted
jalapenos and chipotle chili peppers. The protein is hand-chopped
and finished with a new Brisket sauce made with smoky chili
peppers.
Brisket: The Chipotle Way
Brisket has been consistently among the top requested menu items by
Chipotle guests. Over the past two years, Chipotle's culinary team
has been challenged to develop a reimagined brisket recipe that is
uniquely Chipotle. The result is a tender, Mexican-inspired Smoked
Brisket that introduces entirely new flavor profiles to every
Chipotle bowl, burrito, quesadilla and taco.
"This isn't your standard brisket experience," said Chris Brandt, Chief Marketing Officer. "We've
created a differentiated Smoked Brisket recipe that is authentic to
our menu and pairs flawlessly with our real ingredients."
How To Get It
Today and tomorrow, Chipotle's
more than 24 million Rewards members in the U.S. will have
exclusive access to Smoked Brisket on the Chipotle app and
Chipotle.com.
Beginning September 23, Smoked
Brisket will be available in-restaurant at U.S. and Canada locations and on the Chipotle app,
Chipotle.com, and Chipotle.ca. The new menu item will be available
on third-party delivery apps starting on September 27.
$0 Delivery Fee
To
celebrate the launch of Smoked Brisket, Chipotle is offering a
$0 delivery fee on all Smoked Brisket
orders via the Chipotle app, Chipotle.com, and Chipotle.ca from
September 27 through October 3.
Continued Menu Innovation
In the fall of 2020,
Chipotle tested Smoked Brisket in Cincinnati, Ohio and Sacramento, California. The brand leveraged
its stage-gate process to test and learn from customer feedback and
iterate before deciding on a national launch strategy. Brisket
marks the third new menu item that Chipotle has introduced on a
national scale in 2021. Previously, Chipotle launched Cilantro-Lime
Cauliflower Rice for a limited time in January and debuted the
Hand-Crafted Quesadilla, the brand's first new customizable entrée
in 17 years, in March.
*$0 Delivery Fee terms - Higher
menu prices are charged for delivery; additional service fee
applied at checkout as well. Available September 27 –
October 3 only, within Chipotle's
delivery areas from participating U.S. and Canada locations, during normal operating
hours for such locations, and only on orders including at
least one entrée with Smoked Brisket. Minimum order
$10/maximum order $200, each excluding tax. Deliveries and
redemption subject to availability. Offer is not valid on
catering or Burritos by the Box orders. Redemptions of Chipotle
Rewards and other promotional offers may be included in a
qualifying delivery order but do not count towards satisfaction of
minimum purchase requirements. Valid only at chipotle.com,
chipotle.ca or on the Chipotle app; not valid on orders placed via
third-party delivery platforms. Chipotle reserves the right to
modify or terminate this offer at any time without notice.
Additional restrictions may apply; void where prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,850 restaurants as of June 30,
2021, in the United States,
Canada, the United Kingdom, France and Germany and is the only restaurant company of
its size that owns and operates all its restaurants. Chipotle is
ranked on the Fortune 500 and is recognized on the 2021 lists for
Forbes' America's Best Employers and Fortune's Most Admired
Companies. With nearly 102,000 employees passionate about providing
a great guest experience, Chipotle is a longtime leader and
innovator in the food industry. Chipotle is committed to making its
food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/chipotle-launches-smoked-brisket-in-the-united-states-and-canada-301381309.html
SOURCE Chipotle Mexican Grill, Inc.