The most advanced pro camera system ever on iPhone; Super Retina
XDR display with ProMotion; a massive leap in battery life; A15
Bionic, the fastest chip in a smartphone; an advanced 5G
experience; and so much more
Apple® today introduced iPhone® 13 Pro and iPhone 13 Pro Max,
pushing the boundaries of what’s possible in a smartphone.
Redesigned inside and out, both models introduce an all-new Super
Retina XDR® display with ProMotion® featuring an adaptive refresh
rate up to 120Hz, making the touch experience faster and more
responsive. The pro camera system gets its biggest advancement ever
with new Ultra Wide, Wide, and Telephoto cameras that capture
stunning photos and video, powered by the unmatched performance of
A15 Bionic, more powerful than the leading competition. These
technologies enable impressive new photo capabilities never before
possible on iPhone, like macro photography on the new Ultra Wide
camera and up to 2.2x improved low-light performance on the new
Wide camera. New computational photography features like
Photographic Styles personalize the look of images in the Camera
app, and both models now include Night mode on all cameras. Video
takes a huge leap forward with Cinematic mode for beautiful
depth-of-field transitions, macro video, Time-lapse and Slo-mo, and
even better low-light performance. Both models also offer
end-to-end pro workflows in Dolby Vision, and for the first time,
ProRes, only available on iPhone. iPhone 13 Pro and iPhone 13 Pro
Max also include 5G with more bands for better coverage, big
improvements to battery life for the best battery life ever on
iPhone with iPhone 13 Pro Max, new storage capacity of 1TB, and the
Ceramic Shield™ front cover, tougher than any smartphone glass.
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iPhone 13 Pro and iPhone 13 Pro Max, the
most pro iPhone lineup ever, introduce all-new camera hardware, an
intelligent display with ProMotion, the best graphics performance
ever on iPhone, and amazing battery life. (Photo: Business
Wire)
iPhone 13 Pro and iPhone 13 Pro Max will be available in four
stunning finishes, including graphite, gold, silver, and the
all-new sierra blue. Pre-orders begin Friday, September 17, with
availability beginning Friday, September 24.
“iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone
lineup ever with the biggest advancement for our camera system, the
best battery life ever in an iPhone, and the fastest performance of
any smartphone, setting a new standard for iPhone and enabling
incredible experiences never before possible,” said Greg Joswiak,
Apple’s senior vice president of Worldwide Marketing. “The new pro
camera system offers even more pro photography capabilities like
improved telephoto zoom, macro photography, Photographic Styles,
Cinematic mode, as well as ProRes and Dolby Vision video. The Super
Retina XDR display with ProMotion is our best display ever; it
intelligently responds to the content on your screen, offers
fantastic graphics performance, and is perfect for any viewing
experience.”
The Most Advanced Cameras Ever on iPhone
With new sensors and lenses for all three rear cameras,
optimized to work seamlessly with iOS 15 and powered by the new
image signal processor (ISP) in A15 Bionic for improved noise
reduction and tone mapping, the iPhone 13 Pro lineup features the
best camera system ever on iPhone. The all-new Wide camera has a
larger sensor with 1.9 µm pixels, the largest ever on iPhone, for
less noise and faster shutter speeds needed across lighting
conditions, producing even more detailed photos. Coupled with the
larger ƒ/1.5 aperture, the Wide camera on iPhone 13 Pro and iPhone
13 Pro Max offers a massive improvement in low-light situations, up
to 2.2x when compared to iPhone 12 Pro, and nearly 1.5x when
compared to iPhone 12 Pro Max. Sensor-shift optical image
stabilization (OIS) — unique to iPhone — is available on both
models, stabilizing the sensor instead of the lens, so images are
smooth and video is steady, even when the user is not.
The new Ultra Wide camera features a much wider ƒ/1.8 aperture
and a new autofocus system, bringing a 92 percent improvement for
low-light environments, producing images that are brighter and
sharper. The new lens design, autofocus capability for the first
time in the Ultra Wide on iPhone, and advanced software also unlock
something never before possible on iPhone: macro photography. Users
can capture sharp, stunning images where objects appear larger than
life, magnifying subjects with a minimum focus distance of 2
centimeters. Macro also extends to video including Slo-mo and
Time-lapse. iPhone 13 Pro and iPhone 13 Pro Max also boast a new 77
mm Telephoto camera, allowing users to get closer to their subjects
while recording video and achieve even more classically framed
portraits, offering 3x optical zoom for a total 6x optical zoom
range on the camera system.
A faster Neural Engine in A15 Bionic, new ISP, and advancements
in computational photography power the all-new camera features on
iPhone 13 Pro and iPhone 13 Pro Max. Photographic Styles allows
users to bring their personal photo preferences to every image
while still benefitting from Apple’s multiframe image processing.
Preset and customized preferences work across scenes and subjects,
and unlike a simple filter, intelligently apply the right
adjustments to different parts of the photo to ensure the important
elements, like skin tones, are preserved. For the first time ever,
Night mode comes to all cameras on iPhone 13 Pro and iPhone 13 Pro
Max, including the Telephoto camera, and with Smart HDR 4, users
can expect improved color, contrast, and lighting for subjects,
even in group shots or challenging lighting situations, making
images more true to life. iPhone 13 Pro and iPhone 13 Pro Max also
offer popular features like Deep Fusion, Apple ProRAW®, and
Portrait mode with Portrait Lighting.
A Massive Leap in Smartphone Video
Following extensive study of cinematography and the powerful use
of rack focus, Cinematic mode on iPhone records videos of people,
pets, and objects with a beautiful depth effect with automatic
focus changes, so anyone can capture cinema-style moments, even if
they aren’t a professional filmmaker. For creative control, the
focus can be changed during and after capture, and users can also
adjust the level of bokeh in the Photos app and iMovie® for iOS,
and coming soon to iMovie for macOS® and Final Cut Pro®,1 making
the lineup the only devices able to edit the depth-of-field effect
in video even after recording. Enabled by A15 Bionic and advanced
machine learning algorithms, Cinematic mode records in Dolby Vision
HDR.
iPhone 13 Pro and iPhone 13 Pro Max also introduce ProRes,2 an
advanced video codec used widely as the final delivery format for
commercials, feature films, and broadcasts, to offer higher color
fidelity and less compression.3 This powerful new pro workflow is
enabled by the new camera hardware, advanced video encoders and
decoders in A15 Bionic, and flash storage pipeline. iPhone is the
only smartphone in the world to provide an end-to-end workflow —
capture, edit, and share in Dolby Vision or ProRes.
A15 Bionic with 5-core GPU for Best-in-Class
Performance
A15 Bionic in the iPhone 13 Pro lineup is even more advanced,
offering impressive power and efficiency, and driving the
incredible new display, camera, and video features never before
possible on iPhone. With 5-nanometer technology, A15 Bionic — the
fastest chip in a smartphone — features a new 5-core GPU in the Pro
lineup that brings the fastest graphics performance in any
smartphone, up to 50 percent faster than the leading competition,
ideal for video apps, high-performance gaming, and the slate of new
camera features. The new 6-core CPU with two new high-performance
cores and four new high-efficiency cores, is up to 50 percent
faster than the competition and handles demanding tasks smoothly
and efficiently. A new 16-core Neural Engine capable of 15.8
trillion operations per second enables even faster machine learning
computations for third-party app experiences, as well as features
like Live Text in Camera with iOS 15. And major advancements to the
next-generation ISP provide improved noise reduction and tone
mapping.
Super Retina XDR with ProMotion: A Brighter, More Responsive
Display
iPhone 13 Pro and iPhone 13 Pro Max introduce the most advanced
display ever on iPhone, Super Retina XDR with ProMotion®,
supporting an adaptive refresh rate from 10Hz to 120Hz, for fast
frame rates when users need it and preserving battery life when
they don’t. Offered in both 6.1-inch and 6.7-inch sizes,4 the
intelligent new display leverages a more efficient OLED panel, new
display engine of A15 Bionic, faster GPU performance, always-on
touch coprocessor, and is custom designed to operate with iOS 15,
making gestures, animations, and activities like gameplay feel
faster and more responsive. This is the brightest display ever on
iPhone with up to 25 percent higher max outdoor brightness, at 1000
nits, so users will experience amazing resolution, color, and
contrast whether casually scrolling through the web or watching HDR
videos.
Redesigned Inside and Out, Durable Design, and a Huge Leap
for Battery Life
The all-new Pro lineup features a premium flat-edge design,
crafted with exceptional materials, including the surgical-grade
stainless steel band, with an elegant finish that is resistant to
abrasion and corrosion, and a textured matte glass back. Both
models are available in four striking colors including the all-new
sierra blue, created using multiple layers of nanometer-scale
metallic ceramics applied across the surface for a stunning and
durable finish. iPhone 13 Pro and iPhone 13 Pro Max are protected
by the Ceramic Shield front cover, exclusive to iPhone and tougher
than any smartphone glass, offering amazing durability and drop
performance. With a 20 percent smaller area to house the TrueDepth®
camera system, both models feature more viewing area on the
display, while still packing in innovative technologies like Face
ID®, the most secure facial authentication in a smartphone. The
rear camera system introduces a new design with beautiful stainless
steel trim surrounding each sapphire crystal lens, and the Pro
lineup is designed to protect against spills from common liquids
with an industry-leading IP68 rating for water resistance.5
On the inside, A15 Bionic, more power-efficient components, a
larger battery, and power optimizations made possible by the tight
integration of hardware and software enable amazing all-day battery
life6 for both Pro models, with iPhone 13 Pro Max offering the
longest battery life ever in an iPhone. iPhone 13 Pro will last up
to one and a half hours longer in a day than iPhone 12 Pro, and
iPhone 13 Pro Max will last up to two and a half hours longer in a
day than iPhone 12 Pro Max.
5G Experiences in More Places
The world is quickly moving to 5G, and iPhone offers an advanced
5G experience, transforming the way users connect, share, and enjoy
content. The customized hardware design in the iPhone 13 Pro lineup
features more 5G bands, allowing it to work in more places on 5G
for greater coverage and performance.7 By the end of 2021, support
for 5G on iPhone will double around the globe, with over 200
carriers worldwide in 60 countries and regions. Users can
experience higher-quality video streaming on their favorite
platforms, more competitive gameplay in multiplayer games, faster
download and upload speeds, and so much more. With iOS 15,
SharePlay™8 on 5G will unlock powerful shared experiences such as
watching HDR movies or TV shows in sync with friends while on a
FaceTime® call. And Smart Data mode will intelligently conserve
battery life by automatically shifting iPhone to LTE when 5G speeds
aren’t needed.
Featuring iOS 15
iOS 15 enhances the iPhone experience with new ways to stay
connected, and powerful features that help users focus, explore,
and do more with on-device intelligence. FaceTime calls feel more
natural with spatial audio and a new Portrait mode, new Focus
features help users reduce distraction, notifications have been
redesigned, and Live Text uses on-device intelligence to recognize
text in a photo and allows users to take action. Apple Maps brings
beautiful new ways to navigate and explore the world with a new
three-dimensional city-driving experience and walking directions in
augmented reality. Weather is redesigned with full-screen maps and
more graphical displays of data, Wallet adds support for home keys,
and new privacy controls in Siri®, Mail, and more places across the
system further protect user information.9
iPhone and the Environment
iPhone 13 Pro and iPhone 13 Pro Max are designed to minimize
their impact on the environment, including the use of 100 percent
recycled rare earth elements in magnets like those used in
MagSafe®, 100 percent recycled tin in the solder of the main logic
board and, for the first time, in the solder of the battery
management unit. Both models also introduce 100 percent recycled
gold on the plating of the main logic board and the wire in the
front camera and rear cameras. Redesigned packaging eliminates the
outer plastic wrap, avoiding 600 metric tons of plastic and
bringing Apple closer to its goal of completely removing plastic
from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations,
and by 2030, plans to have net zero climate impact across the
entire business, which includes manufacturing supply chains and all
product life cycles. This means that every Apple device sold, from
component manufacturing, assembly, transport, customer use,
charging, all the way through recycling and material recovery, will
be 100 percent carbon neutral.
Pricing and Availability
- iPhone 13 Pro and iPhone 13 Pro Max will be available in
graphite, gold, silver, and sierra blue in 128GB, 256GB, 512GB, and
all-new 1TB storage options.
- Customers in Australia, Canada, China, Germany, India, Japan,
the UK, the US, and more than 30 other countries and regions will
be able to pre-order iPhone 13 Pro and iPhone 13 Pro Max beginning
at 5 a.m. PDT on Friday, September 17, with availability beginning
Friday, September 24.
- Both models will be available in Turkey beginning Friday,
October 1, and in Malaysia, Mexico, South Korea, Thailand, and
nearly 10 other countries and regions beginning Friday, October
8.
- Customers can get iPhone 13 Pro for $41.62 (US) a month
for 24 months or $999 (US) before trade-in, and iPhone 13
Pro Max for $45.79 (US) a month for 24 months or
$1,099 (US) before trade-in from apple.com/store, in the
Apple Store® app, and at Apple Store locations.10
- iPhone 13 Pro and iPhone 13 Pro Max are also available through
Apple Authorized Resellers and select carriers.
- Customers in the US can get ready for iPhone 13 Pro and iPhone
13 Pro Max pre-orders until 9 p.m. PDT on Thursday, September 16,
by visiting apple.com/store or using the Apple Store app. They can
choose to pay monthly or in full, add a trade-in credit toward
their new product, or upgrade through the iPhone Upgrade
Program.
- iOS 15 will be available as a free software update Monday,
September 20.
- The new iPhone Leather Wallet with MagSafe supports Find My™,
enabling users to be notified of its last known location if it
becomes detached from iPhone. iPhone Leather Wallet with MagSafe
joins new MagSafe cases in leather and silicone, as well as a clear
case with MagSafe, that are available to order today.
- Customers can save up to $1,000 (US) on iPhone 13 Pro
and iPhone 13 Pro Max with trade-in directly from the Apple Store
online or at an Apple Store when they activate it with select US
carriers. Terms apply. For eligibility requirements and more
details see apple.com/shop/buy-iphone/carrier-offers.
- Apple provides customers with a number of services in store and
online that make its retail experience uniquely Apple. With
personalized support and advice from Apple Specialists, convenient
delivery and pickup options, free engraving, and special ways to
save with carrier offers and great trade-in values, Apple ensures
the best way to buy Apple products is from Apple Store locations
and apple.com/store.
1 The ability to edit the depth-of-field effect will be
available in future updates to iMovie for macOS, Final Cut Pro, and
require macOS Monterey. Final Cut Pro is available separately. 2
ProRes will be available in a future iOS 15 update for iPhone 13
Pro and iPhone 13 Pro Max. 3 iPhone 13 Pro and iPhone 13 Pro Max
support ProRes video recording in the Camera app at 1080p 30 fps
with the 128GB storage option and up to 4K 30 fps with 256GB,
512GB, and 1TB storage options. 4 The display has rounded corners
that follow a beautiful curved design, and these corners are within
a standard rectangle. When measured as a standard rectangular
shape, the screen is 6.06 inches (iPhone 13 Pro), or 6.68 inches
(iPhone 13 Pro Max) diagonally. Actual viewable area is less. 5
iPhone 13 Pro and iPhone 13 Pro Max are splash-, water-, and
dust-resistant, and were tested under controlled laboratory
conditions and have a rating of IP68 under IEC standard 60529
(maximum depth of 6 meters up to 30 minutes). Splash, water, and
dust resistance are not permanent conditions. Resistance might
decrease as a result of normal wear. Do not attempt to charge a wet
iPhone; refer to the user guide for cleaning and drying
instructions. Liquid damage is not covered under warranty. 6
Battery life varies by use and many other factors; actual results
will vary. 7 Data plan is required. 5G, Gigabit LTE, VoLTE, and
Wi-Fi calling are available in select markets and through select
carriers. Speeds are based on theoretical throughput and vary based
on site conditions and carrier. For details on 5G and LTE support,
customers can contact their carrier or visit
apple.com/iphone/cellular. 8 SharePlay will be available in a
future iOS 15 update. 9 Some features may not be available for all
countries or all areas. View a complete list. 10 Available to
qualified customers and requires a 24‑month installment loan when
selecting Citizens One or Apple Card® Monthly Installments (ACMI)
as payment type at checkout at Apple. iPhone activation required
with AT&T, T‑Mobile/Sprint, or Verizon for purchases made with
ACMI at an Apple Store. Taxes and shipping are not included in ACMI
and are subject to the cardholder’s variable APR. Additional ACMI
terms are in the Customer Agreement. Additional iPhone Payments
terms are at
apple.com/legal/sales-support/iphoneinstallments_us.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
iPhone, Super Retina XDR, Ceramic Shield, ProMotion, Apple ProRAW,
iMovie, macOS, Final Cut Pro, ProMotion, TrueDepth, Face ID,
SharePlay, FaceTime, Siri, MagSafe, Apple Store, Find My, and Apple
Card are trademarks of Apple. Other company and product names may
be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210914005966/en/
Michele Wyman Apple michele_wyman@apple.com 669-276-1208
Renee Felton Apple rfelton@apple.com 669-276-2182
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