BENTONVILLE, Ark., Sept. 14, 2021 /PRNewswire/ -- Sam's Club
announced today its intentions to support student-athletes
leveraging the NCAA NIL agreement that allows college athletes to
monetize their name, image, and likeness (NIL) and profit from work
with brands. The warehouse retailer is offering $10,000 each to 10 athletes across sports,
including those that are often under-represented. Sam's Club has
signed four athletes and is turning to the public to fill the
remainder of the team via TikTok.
"College athletics is a natural fit for Sam's Club, which offers
game day essentials — no matter the sport — including tailgating
must-haves for your gameday spread, seasonal collegiate gear,
electronics and more," said Megan
Crozier, chief merchant at Sam's Club. "Supporting these
athletes gives us a chance to connect with members in a new way,
support students and rally behind many under-represented collegiate
sports. It's a win-win."
Sam's Club says it's seeking athletes who exemplify
sportsmanship, passion and value the power of teamwork, much like
Sam's Club's founder, Sam
Walton. But that's not the only thing these athletes
must have in common – athletes who also share the name Sam. The
brand's inaugural team includes:
- Samieryah Bradwell, Women's Track & Field, University of Central Florida
- Sam Pinckney, Football,
Georgia State University
- Samantha Sakti, Gymnastics, University of
California at Los Angeles
- Sam Estrada - Women's Soccer,
Southern Methodist University
This is the first time Sam's Club has leveraged TikTok to launch
a contest. It says the social media platform is an ideal fit for
the program, helping Sam's Club reach a younger demographic in a
highly engaging way. Overall, the program sets Sam's Club up
to recognize hard-working athletes while connecting to each of the
athletes' followers and fans. Additional details about the program
can be found on the Sam's Club blog.
Division I/II/III NCAA student-athletes interested in becoming a
Sam's Club Athlete have until Sept.
27 to stitch or duet the brand's recruitment video on TikTok
- pitching fans, members, and recruiters alike, on why they deserve
a chance join the team. Rules and eligibility requirements can be
found here.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR
CHANCES OF WINNING. Enter Sept. 13 at
8 pm CDT through Sept. 27 at 8 pm
CDT. Open to NCAA athletes who are legal U.S.
residents of the 50 U.S. states or D.C., at least 18 and age of
majority, and have "Sam" in their legal name. Must have a valid
TikTok account to enter. Subject Official Rules
at https://www.corporate.samsclub.com/athletecontest. ARV
of all prizes: $60,000
USD. Void where prohibited by law. Sponsor:
Sam's West, Inc. 608 SW 8th Street Bentonville, AR 72712
About Sam's Club
Sam's Club®, a division of Walmart, Inc. (NYSE: WMT), is a leading
membership warehouse club offering superior products, savings and
services to millions of members in nearly 600 clubs in the U.S. and
Puerto Rico. Now in its 38th year, Sam's Club continues to redefine
warehouse shopping with its highly curated assortment of
high-quality fresh food and Member's Mark items, in addition to
market leading technologies and services like Scan & Go,
Curbside Pickup and home delivery service in select markets. To
learn more about Sam's Club, visit the Sam's Club Newsroom, shop
at SamsClub.com, and interact with Sam's Club
on Twitter, Facebook, TikTok and Instagram.
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SOURCE Sam's Club