NEWPORT BEACH, Calif.,
Sept. 9, 2021 /PRNewswire/
-- Chipotle Mexican Grill (NYSE: CMG) today announced the
launch of the Chipotle Creator Class, a program that supercharges
some of the brand's most influential creators through exclusive
perks and partnerships to help shape the future of Chipotle. The
inaugural Chipotle Creator Class will feature 14 founding members
including the likes of Newton
Nguyen, Zachary Fairhurst,
Nina Marie Daniele, Kate
Nnorkeliunas, Moneysigneric, Salah Brooks, and Zahra. Plus, one
Chipotle superfan will have the opportunity to join the class as
its 15th member by making a creative Chipotle-themed
TikTok video using #chipotlecreator and #entry from September 9 to September 13.
The top three video #chipotlecreator entries will be chosen by
Chipotle and selected members of the Chipotle Creator Class will
cast their vote to determine the final member. The creator with the
highest score from the Creator Class will win the 15th
slot in the Chipotle Creator Class, plus extra perks.
A New Era of Partnership
The Chipotle Creator Class program seeks to redefine the
traditionally transactional relationship between creators and
brands by taking a true creator-first approach that promotes
collaboration and career growth.
Chipotle will host up to three (3) virtual brainstorming
sessions per year where Chipotle Creator Class participants can
share concepts, ideas, and strategies to help build the future of
the brand and the creator economy. Participants will be compensated
for each session attended.
"The Chipotle Creator Class is an entirely new approach to
influencer relationships that focuses on rewarding, thanking, and
empowering our biggest fans," said Chris
Brandt, Chief Marketing Officer. "We are committed to
providing exclusive opportunities to our most influential superfans
who have done so much to help grow our brand."
The Chipotle Creator Class may also offer members:
- Free Chipotle
-
- Because there's nothing better than 50 free entrées from
Chipotle.
- Catering For Them and Their Besties
-
- Creators can get Chipotle catered for up to 25 people.
- Priority Consideration for Paid Opportunities
-
- Creators will have priority consideration for future paid
campaigns.
- Unique Chipotle Goods
-
- Creators may receive special Chipotle Goods throughout the
year.
- Visits to the Chipotle Cultivate Test Kitchen
-
- Creators may have the exclusive opportunity to visit the
Chipotle Cultivate Center in Irvine,
CA and try new menu items before anyone else.
- Chipotle For Their Followers
-
- When Chipotle Creator Class participants hit a milestone, they
may thank their followers by dropping a promo code for 500 free
burritos.
NO PURCHASE NECESSARY TO ENTER OR WIN the #chipotlecreator
contest. Open to legal residents of the 50 U.S. & DC, 13
years or older (minors must have parental consent). Enter between
approx. 12:01 am PT on 09/09/21 – approx. 11:59
pm PT on 09/13/21. For Official Rules including how to
enter, Chipotle's usage rights, entry limitations and prize
descriptions, visit chipotle.com/creator. Sponsor: CMG Strategy
Co., LLC.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. Chipotle had over 2,850 restaurants as of
June 30, 2021, in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants.
Chipotle is ranked on the Fortune 500 and is recognized on the 2021
lists for Forbes' America's Best Employers and Fortune's Most
Admired Companies. With nearly 102,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill, Inc.