BEIJING, Sept. 9, 2021 /PRNewswire/ -- iQIYI Inc. (NASDAQ:
IQ) ("iQIYI" or the "Company"), an innovative market-leading online
entertainment service in China, is
pleased to announce that its recently released romantic drama
series One and Only has become a huge hit both domestically
and overseas. The show has achieved a content popularity index of
over 8,500 on the Company's platform since its release, having also
topped the popularity rankings on multiple renowned Chinese content
review platforms. The show is also among the top five drama series
in terms of overseas viewership on iQIYI's international app
(iQ.com), attracting much attention on global social media
platforms. One and Only proves itself to be another iQIYI
overseas hit that, like Story of Yanxi Palace, combines
traditional Chinese aesthetics with original storytelling and
universal appeal.
Reserved its narrative style, One and Only embodies the
unique ways in which emotions are expressed in the Chinese culture.
Thanks to its gripping romance story and superior production
quality, One and Only has spawned over 517 trending topics
on major Chinese platforms, generating over 8.69 million searches
in total. The show has also inspired much talk among overseas users
since its launch on iQIYI's international app (iQ.com). It has led
to over 4.5 million posts on platforms such as Facebook and
Instagram. In addition, leading Vietnamese media organization
Saostar and multiple top film and TV media outlets across
Southeast Asia also covered the
show.
iQIYI launched a variety of interactive sessions to deliver an
immersive experience to users and further boost the popularity of
the show. In one instance, Ren Jialun and Bai Lu, the series' lead
actor and actress, made a surprise visit to iQIYI's online chat
room during the show's airing to answer viewers' questions. They
received over 15,000 messages in just under a minute. The cast also
joined viewers' discussions in the 'Danmu' bullet comment section,
which led to over 18 million bullet comments and 7.29 million
likes. Outreach of this kind catered to the engagement habits of
the show's younger audience, as evident in the 3,000-plus
show-related posts in the iQIYI community.
This year, iQIYI unveiled Sweet On, a dedicated
collection of romance dramas comprised of seven series spanning
different subgenres. With novel settings and young casts, the
series provides a wide range of views on love, a topic that
strongly appeals to the Company's overall young viewership. As a
result, the series of Sweet On have thus far appeared in
more than 1,400 trending topics across popular platforms in
China.
One of the series, MoonLight, quickly dominated the
romantic drama popularity rankings after its premiere in May.
Another, titled The day of becoming you, scored an
average rating of up to 7.6 out of 10.0 from more than 110,000
people on Douban, an influential Chinese social media platform
known for its movie and TV show reviews. The real-world issues
reflected in the seven romantic dramas have also been met with
great buzz on social media platforms. The dramas drive passionate
discussions among fans about love, family, career interpersonal
relationships, and other topics that resonate with young
audiences.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing and online literature.
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SOURCE iQIYI