New York Jets Announce a Multi-Year Partnership With Fubo Sportsbook
September 08 2021 - 8:45AM
Business Wire
First NFL team partnership for forthcoming Fubo
Sportsbook includes new Fubo Sportsbook Lounge at MetLife Stadium
for Jets games
The New York Jets today announced a multi-year partnership with
Fubo Sportsbook, the comprehensive sports entertainment and
wagering experience expected to launch in the fourth quarter 2021
(subject to all applicable regulatory approvals), to become an
Official Sports Betting partner of the club. This agreement marks
Fubo Sportsbook’s first sponsorship of a professional sports team.
The partnership centers around the creation of the Fubo Sportsbook
Lounge at MetLife Stadium for Jets home games, set to debut during
the 2021-22 NFL season, and will be the first authorized, mobile
sports betting lounge in the stadium. In addition, Fubo Sportsbook
will become the presenting partner of the Jets Mobile App and is
the team’s first legal sports betting (LSB) partner to leverage the
Jets’ new advertising data partnership with Sportradar.
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“This partnership with Fubo Sportsbook is another major step for
the New York Jets in our journey to prioritize engagement with our
fan base, including the enhancement of their overall stadium
experience on game day,” said Jeff Fernandez, Jets Vice President,
Business Development + Ventures. “With Fubo Sportsbook, Jets fans
will be treated to their innovative mobile viewing and wagering
platform, which will be brought to life at the dynamic new Fubo
Sportsbook Lounge.”
At approximately 7,000 sq. ft., the Fubo Sportsbook Lounge will
be open to the public for guests 21 and over and will offer Jets
fans the opportunity to enjoy the look and feel of a casino-style
sportsbook with betting odds integration, as well as incentives and
special bonus offers provided by Fubo Sportsbook. Additionally,
fans will be able to watch every game from around the NFL in the
Lounge and conduct live mobile wagering via the Fubo Sportsbook app
all while enjoying an incredible view of the Jets action on the
field from the Lounge’s outdoor patio.
“The New York Jets is a leading sports organization with a
strong base of enthusiastic and loyal fans and we strongly believe
in the future success of the team,” said Scott Butera, President of
Fubo Gaming. “We are excited to be their partner in offering this
community a truly unique sports betting and entertainment
experience. The Fubo Sportsbook is designed to meet the increased
demand for interactivity by integrating real-time sports streaming
with personalized wagering experiences. The Fubo Sportsbook will
also have the ability to leverage first-party data to understand
viewing preferences and provide relevant bet recommendations.”
Jets Mobile App users will receive access to special Fubo
Sportsbook offers as well as game day incentives tied to the
Lounge. Fubo Sportsbook customers will also be rewarded with access
to unique hospitality including VIP pregame sideline experiences.
In addition, Fubo Sportsbook intends to utilize the new
programmatic ad network created for the Jets utilizing Sportradar’s
programmatic activation platform.
ABOUT NEW YORK JETS
The New York Jets were founded in 1959 as the New York Titans,
an original member of the American Football League (AFL). The Jets
won Super Bowl III, defeating the NFL’s Baltimore Colts in 1969. In
1970, the franchise joined the National Football League in the
historic AFL–NFL merger that set the foundation for today’s league.
As part of a commitment to its fan base through innovation and
experiences, the team has created initiatives such as, its
trailblazing Jets Rewards program, a state-of-the-art mobile app,
and Jets 360 Productions, a comprehensive content platform that
gives fans greater access to the team across all digital and social
platforms. The organization takes great pride in a long-standing,
year-round commitment to their community. These programs are funded
by the New York Jets Foundation and look to positively influence
the lives of young men and women in the tri-state area,
particularly in disadvantaged communities. The organization
supports the efforts of the Lupus Research Alliance, youth football
and numerous established charitable organizations and causes
sponsored by the NFL. The New York Jets play in MetLife Stadium,
which opened in 2010, and are headquartered at the Atlantic Health
Jets Training Center in Florham Park, New Jersey.
ABOUT FUBO GAMING
Fubo Gaming Inc., is a Chicago-based subsidiary of live TV
streaming platform fuboTV Inc. (NYSE: FUBO) that is dedicated to
delivering a unique, hyper-personalized sports entertainment and
wagering experience. Launched in 2021, Fubo Gaming brings together
fuboTV’s leading sports-first live TV streaming platform with the
soon-to-be-launched Fubo Sportsbook to create an omniscreen
ecosystem in which the wagering app automatically syncs with users’
interests and viewing. Fubo Sportsbook is expected to launch in Q4
2021, subject to obtaining requisite regulatory approvals. In
addition to its licenses and market access agreements in Arizona
via Ak-Chin Indian Community and Iowa via Casino Queen, Fubo Gaming
has also obtained market access agreements in Pennsylvania via The
Cordish Companies as well as Indiana and New Jersey via Caesars
Entertainment Inc. For more information, visit
fubosportsbook.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210908005629/en/
Meghan Gilmore, New York Jets mgilmore@jets.nfl.com Deliah
Mathieu, Fubo Gaming dmathieu@fubo.tv Lexi Panepinto, Fubo Gaming
lpanepinto@ctpboston.com
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