DALLAS, Sept. 7, 2021 /PRNewswire/ -- Brinker
International's first virtual brand, It's Just
Wings®, has partnered with YOKE for a
first-of-its-kind partnership: 125 of the nation's top college
football players have been selected as the inaugural class of It's
Just Wings brand ambassadors.
"We have been blazing trails with It's Just Wings since day one,
and this partnership is designed to directly and strategically
reach one of our target demographics at the intersection of wings,
gaming and sports," said Wade Allen,
Brinker senior vice president of innovation. "We are teaming up
with the right players – literally and figuratively – to grow and
strengthen our presence of offering bold flavors in the world of
wings."
The ambassadors will be outfitted with It's Just Wings attire
and will leverage their social media and on-campus presence to
promote the brand and share exclusive offers with fellow students.
The impressive athlete roster includes players from 34 of the
nation's most historic football programs. With all Power Five
conferences represented, the list is headlined by University of Nevada, Las Vegas quarterback
Tate Martell; University of Notre Dame running back Kyren Williams; and University of Florida quarterback Emory Jones.
"YOKE is committed to connecting great athletes with great
brands," said Mick Assaf, YOKE chief
executive officer. "Curating this list of players has already been
a blast, and we know they'll represent both brands with the same
talent and skill they bring to their sport. We can't wait to see
these It's Just Wings athletes perform both on and off the field
through this partnership as football season kicks off."
The brand partnership also includes two YOKE events via the
gaming app later this year. To see the full list of athlete names
and universities, visit
itsjustwings.com/YOKE-ambassadors.
It's Just Wings is available for pickup or delivery and is now
offering free delivery on every order over $10 until Oct. 31
when Guests sign up for It's Just Rewards™ at
itsjustwings.com/sign-up. In addition to free curly fries, It's
Just Wings has a sweet side, offering a variety of flavored hand
pies, including blueberry lemon, cinnamon apple, caramel pecan,
sweet dark cherry and double chocolate HERSHEY'S®.
About It's Just Wings
It's Just Wings is a no-frills,
virtual brand that operates out of more than 1,050 kitchens of
Brinker International, Inc.'s (NYSE: EAT) restaurant concepts
Chili's® Grill & Bar and Maggiano's Little
Italy®. We offer three types of killer wings — smoked,
bone-in and boneless — at stupid prices in both unique and
traditional sauces and rubs that are sure to make your taste buds
tingle. No forks, no knives, no napkins — It's Just Wings, but we
do throw in free curly fries and ranch with every wings order. It's
Just Wings is available for pick up or delivery and is now offering
free delivery on every order ($10
minimum) until Oct. 31 when you sign
up for It's Just Rewards at itsjustwings.com/sign-up. For more
information, visit itsjustwings.com, follow us on Instagram
@itsjustwingsofficial or like us on Facebook @itsjustwings.
About YOKE
YOKE provides technology that allows
athletes to engage with brands and fans with unprecedented ease.
More than 15,000 active athletes use YOKE to build and monetize
their name, image, and likeness through brand and fan engagements.
The company was launched by former college athletes in 2020 as the
go-to platform for fans to play video games with their favorite
athletes and has since built out its technology to allow brands to
manage athlete ambassador programs at scale. For more information
about YOKE or to sign up as a brand or athlete, visit yoketeam.com
or follow us on Instagram @yokegaming.
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SOURCE Brinker International Payroll Company, L.P.