IZEA partners with Multicart to power Influencer Marketing Social Commerce
August 31 2021 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for leading
brands, is partnering with eCommerce technology provider, Multicart
Solution, Inc., to provide clients with sales data from their
influencer marketing campaigns and optimize the consumer path to
purchase.
With Multicart, influencers’ social
media content endorsing multiple products can be accompanied by
single click access to the Multicart Digital Shelf, providing
customers a seamless path to shop curated collections and a
valuable conversion opportunity.
“As brands continue to drive
engagement in social media, they will benefit from increasingly
sophisticated ways to track and increase conversions,” says Sarah
Nelson, Marketing and PR coordinator at Multicart. “Working
together with IZEA, Multicart will enable low friction transactions
and detailed performance and sales tracking while also keeping the
consumer shopping experience integrated so followers can remain
engaged in the content they love.”
Multicart technology can be leveraged
across multiple channels for fully integrated campaigns with
minimal technology effort. Brands can collaborate with influencers
to push shoppable content across TikTok, Instagram, Facebook,
Twitch, YouTube, and more. When partnering with Multicart, brands
have access to a one-click checkout experience and decision-driving
analytics.
“As an advocate and champion for
content creators, IZEA continues to identify ways to help them
engage with brands and monetize content,” says Tiffany Richardson,
Director of Media & Partnerships at IZEA. “In addition to
enhancing the consumer experience, partnering with Multicart allows
us to provide our clients with actual sales data from our
influencer campaigns which further proves our clients return on
investment and the success of influencer marketing.”To learn more
about Multicarts eCommerce capabilities, visit
www.multicartshop.com. For more information about IZEA’s influencer
marketing technology solutions and services, visit
www.izea.com
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About MulticartMulticart is an
eCommerce technology provider that enables OneClick checkout across
any marketing channel through our unique Digital Shelf. Multicart
is becoming the standard for better customer shopping experiences
on Social, SMS, Paid Ads, Publishing and more. With Multicart,
marketers can shorten the purchasing path with minimal effort.
Decision-driving analytics give the opportunity to generate more
sales and grow your business. For more information, visit
www.multicartshop.com. Follow us on Twitter @multicartshop and
LinkedIn at Multicart.
About IZEAIZEA is a marketing
technology company providing software and professional services
that enable brands to collaborate and transact with the full
spectrum of today’s top social influencers and content creators.
The company serves as a champion for the growing Creator Economy,
enabling individuals to monetize their content, creativity, and
influence. IZEA launched the industry’s first-ever influencer
marketing platform in 2006 and has since facilitated nearly 4
million transactions between online buyers and sellers. Leading
brands and agencies partner with IZEA to increase digital
engagement, diversify brand voice, scale content production, and
drive measurable return on investment.
- Multicart named IZEA Solution Partner
IZEA Investor Relations
investors@izea.com
(407) 543-6100
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