IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that it has been awarded a direct
influencer marketing contract with a Fortune 500 alcohol
manufacturer. IZEA will be promoting a portfolio of bourbon brands
through multiple social media platforms, leveraging influencers to
produce high quality creative assets that can be reused by the
brands through their owned social channels.
“COVID-19 has dramatically altered consumer
purchase behavior as it relates to alcohol,” said Ted Murphy,
Founder and CEO of IZEA. “While many bars, restaurants, and venues
are operating at reduced capacity or have closed altogether,
consumers are still eager to connect and socialize with each other.
Throughout the pandemic, people have turned to online platforms to
replace real-world experiences, and that creates a unique
opportunity for alcohol brands to find a shelf at home that
otherwise may not have been filled.”
“Consumers are trying new beers, wines, and spirits
- and they are doing so in the comfort of their home,” continued
Murphy “The rapid rise of online ordering and alcohol delivery
services has shifted the balance of brand discovery from the
bartender at a local restaurant to the online influencer sipping a
cocktail in front of a global audience. Consumers can learn about a
new brand through a sponsored TikTok or Instagram video and have it
delivered to their doorstep in time for happy hour that evening. It
is a fundamental shift in behavior that will have an ongoing impact
on the way alcohol brands are marketed and purchased. We are
thrilled to expand our presence in the beverages industry with
another leading manufacturer, and look forward to seeing the
creative ways our influencers promote this portfolio of
brands.”
IZEA has extensive influencer marketing experience
in regulated industries including alcohol, tobacco,
pharmaceuticals, financial services, and governmental agencies. The
company utilizes its proprietary software platform IZEAx to manage
content workflow and compliance, adhering to the strict
requirements set forth by regulatory bodies and individual
customers.
To work with IZEA as either an influencer or a
marketer visit IZEA.com.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor Statement All
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” "likely," "projects," “plans,” "pursue," "strategy" or
"future," or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
bookings, growth or maintenance of customer relationships, and
expectations concerning IZEA’s business strategy. Forward-looking
statements involve inherent risks and uncertainties which could
cause actual results to differ materially from those in the
forward-looking statements, as a result of various factors
including, among others, the following: competitive conditions in
the content and social sponsorship segment in which IZEA operates;
failure to popularize one or more of the marketplace platforms of
IZEA; our ability to establish effective disclosure controls and
procedures and internal control over financial reporting; our
ability to satisfy the requirements for continued listing of our
common stock on the Nasdaq Capital Market; changing economic
conditions that are less favorable than expected; and other risks
and uncertainties described in IZEA’s periodic reports filed with
the Securities and Exchange Commission. The forward-looking
statements made in this release speak only as of the date of this
release, and IZEA assumes no obligation to update any such
forward-looking statements to reflect actual results or changes in
expectations, except as otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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