FORT LEE, N.J., Aug. 19, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), a creator-first
holding company, today announced changes to its executive
leadership structure, effective as of August
13, 2021.
Under the Company's newly constituted four-pillar structure,
consisting of Creatd's Labs, Partners,
Ventures, and Studios segments, Jeremy Frommer and Laurie Weisberg will lead Creatd as co-CEOs.
Justin Maury will replace Ms.
Weisberg in the COO role, while continuing to serve as Creatd's
President and overseeing technology development as the head of
Creatd Labs; Mr. Maury will report directly to Mr. Frommer and Ms.
Weisberg.
Commented Creatd co-CEO Jeremy
Frommer, "Laurie is both a great friend and respected
industry figure with a demonstrated ability to build great teams
and orchestrate high-value strategic partnerships. We are
completely aligned in our vision for Creatd's culture and strategy
for success, and I am confident that as dual leaders, we can go
further, faster, together."
Ms. Weisberg joined the Creatd team with over two decades of
experience in technology leadership, strategic partnerships, and
driving revenue growth at an institutional level. Ms. Weisberg has
extensive experience in executive management, having previously
served in leadership roles at numerous technology companies,
including as Chief Sales Officer at Intent, Chief Revenue Officer
at Thrive Global, and as a member of the leadership team at
Datalogix (acquired by Oracle for $1.2
billion, delivering a 31x return for investors).
As co-CEO and a continuing member of the Board of Directors, Ms.
Weisberg will focus on driving growth across Creatd's revenue
lines, working to expand its agency business, e-commerce and
transmedia production portfolio, and ongoing creator-acquisition
efforts. Additionally, Ms. Weisberg will oversee the Company's
shared services within the scope of operations, finance, and human
resources. Mr. Frommer will spearhead the Company's corporate
strategy, investor relations, technology development, M&A
initiatives, and capital raises, as well as other funding
efforts.
Commenting on the executive management shift, co-CEO
Laurie Weisberg said, "I am
energized to take on the co-CEO role, both as a woman working in
the technology space and during what is a transformational phase
for Creatd and the wider creator economy. Creatd's new leadership
model unlocks our ability to properly capitalize on the scale of
opportunity that exists across Creatd's portfolio. Jeremy and I
bring complementary skills to our fantastic team, and
combining our strengths will be a force multiplier as we work
together to continue scaling Creatd into a world-class creator
company."
As illustrated in Creatd's recently released Q3 2021 Investor
Presentation, the Company introduced four distinct business
pillars. Today, the Company has fortified its organization by
appointing an experienced leader to oversee the success of each
business segment. The new leadership appointments include:
Tom Punch–CEO, Creatd Ventures
Creatd has named
Thomas Punch, co-founder of Dune
Glow Remedy ("Dune"), as the new CEO of Creatd Ventures, the
Company's newly introduced e-commerce pillar. Mr. Punch's
experience spans across all sides of the startup spectrum—from
founder to growth marketer to advisor to investor. The Company
believes that Mr. Punch's proven capacity to inform corporate
strategy and scale digital consumer businesses creates the ideal
conditions for repeatable success across Creatd Ventures'
portfolio. As CEO of Creatd Ventures, Mr. Punch reports directly to
Mr. Frommer.
Tracy Willis–CEO of WHE Agency, Creatd
Partners
Since the Company completed its integration of
the WHE Agency ("WHE") into Creatd Partners, the Company's brand
partnerships pillar, WHE founder Tracy
Willis assumed the role of CEO, where she is responsible for
overseeing WHE's day-to-day operations and expanding influencer
partnerships. Beyond WHE, Ms. Willis is additionally tasked with
driving talent acquisition for Creatd Partners on a broader level,
with the goal of sourcing and nurturing additional high-caliber
creators to join the Vocal ecosystem. As WHE's CEO, Ms. Willis
reports directly to Ms. Weisberg.
Erica Wagner–Head of Literary and IP Development, Creatd
Studios
As previously announced, the Company tapped
Erica Wagner, celebrated author,
critic, and literary editor, to lead its transmedia production
efforts under the Creatd Studios pillar. Today, the Company
announced that Ms. Wagner is expected to join the Creatd team in a
full-time capacity in early 2022. Ms. Wagner will be responsible
for leveraging Creatd's vast universe of stories—from Vocal
creators as well as from Creatd's own intellectual property—and
identifying opportunities for adaptation to books, TV, podcasts,
film, and more. Additionally, Ms. Wagner will work to bolster
Creatd Studios' production capabilities by sourcing and identifying
potential acquisition candidates in the entertainment and
publishing space. Upon assuming this new role, Ms. Wagner will
report jointly to Ms. Weisberg and Mr. Frommer.
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology
company and the parent company of the Vocal platform. Our mission
is to empower creators, entrepreneurs, and brands through
technology and partnership. We accomplish this through Creatd's
four business pillars: Creatd Labs, Creatd Partners, Creatd
Ventures, and Creatd Studios.
For news and updates, subscribe to Creatd's newsletter:
https://creatd.com/newsletter
Q3 2021 Investor Presentation:
https://creatd.docsend.com/view/qwxasmy5983dfk2v
Investor Relations Contact: ir@creatd.com
Forward-Looking Statements
Any statements that are not historical facts and that express,
or involve discussions as to, expectations, beliefs, plans,
objectives, assumptions or future events or performance (often, but
not always, indicated through the use of words or phrases such as
"will likely result," "are expected to," "will continue," "is
anticipated," "estimated," "intends," "plans," "believes" and
"projects") may be forward-looking and may involve estimates and
uncertainties which could cause actual results to differ materially
from those expressed in the forward-looking statements. We caution
that the factors described herein could cause actual results to
differ materially from those expressed in any forward-looking
statements we make and that investors should not place undue
reliance on any such forward-looking statements. Further, any
forward-looking statement speaks only as of the date on which such
statement is made, and we undertake no obligation to update any
forward-looking statement to reflect events or circumstances after
the date on which such statement is made or to reflect the
occurrence of anticipated or unanticipated events or circumstances.
New factors emerge from time to time, and it is not possible for us
to predict all of such factors. Further, we cannot assess the
impact of each such factor on our results of operations or the
extent to which any factor, or combination of factors, may cause
actual results to differ materially from those contained in any
forward-looking statements. This press release is qualified in its
entirety by the cautionary statements and risk factor disclosure
contained in our Securities and Exchange Commission filings.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/creatd-announces-c-suite-and-other-leadership-changes-301359284.html
SOURCE Creatd, Inc.