IZEA Sees Surge in Influencer Marketing by Streaming Services
July 28 2021 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that the company has been awarded a
new mid six-figure influencer marketing contract from a Fortune 100
Company. The latest contract marks a further expansion under the
customer’s parent company umbrella with an engagement for a new
subsidiary. IZEA has been actively working with multiple
subsidiaries of the multinational conglomerate to promote various
properties and individual titles, with a primary focus on driving
consumer adoption of streaming services.
“IZEA has demonstrated that influencer marketing
can be highly effective at driving awareness and ROI for streaming
services. We have seen a surge of these campaigns in 2020 and 2021
based on campaign performance,” continued Murphy. “We are delighted
to continue our expansion within the organization and value the
referrals we have received as a result of our commitment to
providing the highest quality service.”
This influencer marketing initiative will be
focused on the over-the-top (OTT) and online offerings of a new
children-focused entertainment property. IZEA will be engaging
influencers in a multi-platform social media program that includes
TikTok, Facebook, Instagram, Pinterest, and YouTube, among others.
Influencers will be driving awareness of the programming lineup and
other available interactive offerings.
“The COVID-19 pandemic has transformed the media
consumption landscape,” said Ted Murphy, IZEA’s Chairman and CEO.
“Viewers are spending increased time in their homes and on their
connected devices, and that has created a massive opportunity to
convert transactional moviegoers into recurring subscribers through
OTT offerings. IZEA has supported the launch of many of the top
theatrical releases of 2020 and 2021, a significant portion of
which premiered simultaneously in theatres and online through
streaming services.”
IZEA previously announced that July 2021 was the
best July in company history for Managed Services bookings. The
company has since added wins from both new and existing customers.
Managed Services bookings for Q3 2021 to date have now exceeded all
of Q3 2020.
Bookings are a measure of all sales orders minus
any known cancellations or refunds in the same time period with
respect to such sales orders or refunds. Management uses bookings
to inform expectations of total sales activity. Bookings are not
always an indicator of revenue for the quarter and could be subject
to future adjustment. Revenue from Managed Services bookings are
typically recognized over a 9-month period on average, though
larger contracts may be recognized over longer periods of time.
IZEA recognizes Managed Services revenue based on a percentage of
completion.
IZEA’s Q2net income and cash flow results will be
announced, along with the rest of the company’s financial
performance, as part of its quarterly earnings release, which is
tentatively scheduled for August 12, 2021.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” "likely," "projects," “plans,” "pursue," "strategy" or
"future," or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
performance under customer contracts, expectations of operating
results that remain subject to completion of financial closing
procedures, IZEA’s ability to increase revenue and bookings, growth
or maintenance of customer relationships, and expectations
concerning industry trends or IZEA’s business strategy.
Forward-looking statements involve inherent risks and uncertainties
which could cause actual results to differ materially from those in
the forward-looking statements, as a result of various factors
including, among others, the following: competitive conditions in
the content and social sponsorship segment in which IZEA operates;
failure to popularize one or more of the marketplace platforms of
IZEA; our ability to establish effective disclosure controls and
procedures and internal control over financial reporting; our
ability to satisfy the requirements for continued listing of our
common stock on the Nasdaq Capital Market; changing economic
conditions that are less favorable than expected; and other risks
and uncertainties described in IZEA’s periodic reports filed with
the Securities and Exchange Commission. The forward-looking
statements made in this release speak only as of the date of this
release, and IZEA assumes no obligation to update any such
forward-looking statements to reflect actual results or changes in
expectations, except as otherwise required by law.
Press Contact
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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