The Beachbody Company’s MYXfitness Introduces New MYX II Bike; The First Connected Fitness Bike with Two Fitness Platforms Available
July 27 2021 - 9:00AM
Business Wire
Live and On-Demand Classes from Beachbody On
Demand and Openfit Coming to all MYX Bikes
The Beachbody Company, Inc. (NYSE: BODY) (“Beachbody” or the
“Company”) a leading subscription health and wellness company,
today announced it is launching the new MYX II bike, the next
advancement in its commercial-grade and highly personalized indoor
cycling experience. Staying true to MYXfitness' mission to deliver
a studio-quality riding experience with a broad range of content
that meets people where they are, MYX bikes will now feature
industry-leading hardware upgrades and two unique digital fitness
platforms from Beachbody on Demand (BOD) and Openfit.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210727005369/en/
(Photo: Business Wire)
Great fitness has never been “one size fits all.” That’s why MYX
is creating a more personalized fitness experience with its
industry-leading 360-degree swivel 21.5” touchscreen and completely
adjustable seat and handlebars, as well as the ability to choose
between two digital platforms. Openfit will offer live and
on-demand workouts led by certified trainers that provide 1:1
personal attention. For those looking for a large group exercise
experience, MYX will also offer daily live and on-demand studio
classes through Beachbody’s “BOD Interactive” (BODi - pronounced
“body”), a new live interactive content membership offering, with
access to Beachbody's world-class catalog of comprehensive fitness
and nutrition programs.
“MYX started with the premise of offering the highest quality
bike at a more affordable price,” said Heberto Calves, President of
MYXfitness. “Now with access to Beachbody’s superior content
machine, Super Trainers, and Openfit’s personalized fitness
experience, we’re excited to help millions of people achieve their
goals and lead healthy, fulfilling lives. By offering both
Beachbody and Openfit experiences on the MYX complete home fitness
system, we’re now able to provide alternatives to serve entire
households and people at every level with differing personal
preferences — from those looking for boutique-style training to
those who prefer the electric energy of live classes, as well as
all those who prefer the convenience of workouts on demand. And, by
offering heart-rate based rides, our members have more ways to get
real results than ever before.”
A STUDIO-QUALITY BIKE, NOW EVEN BETTER
Like the original bike, MYX II and MYX II Plus bring the quality
and benefits of professional bikes to the home. Built to the
standards of a commercial environment where the need for durability
and customized fit is required, the MYX bike provides in-home
riders with the adjustability, comfort, and safety – as well as
reliability that is often overlooked in the purchase decision,
until it’s too late.
- The MYX bike fits a greater range of rider weight and height
than many residential bike competitors - up to 350 lbs. and 6’8”
tall, and its fore/aft handlebar adjustability and optimized
Q-factor – the distance between the pedal cranks - provide a truly
personalized fit that conforms to the body’s natural ankle, knee,
and hip alignment.
- The MYX II features a 21.5” rotating sweat-proof touchscreen
making it easy to transition from bike to floor workouts and a
Polar OH1 heart rate monitor to fuel the brand’s heart rate-based
workouts. In addition, the MYX II Plus offers a complete set of
dumbbells, a kettlebell, a resistance band, a stability mat for the
bike, an exercise mat, and a foam roller to turn the bike into the
household’s designated fitness center for consistency and
variety.
- New to the MYX II and MYX II Plus is a state-of-the-art sensor
providing cadence, speed, and distance metrics — one that’s 10%
more accurate than standard magnetic resistance-based sensors. Also
new, the pioneering touchscreen now has up-leveled 20W speakers for
an immersive music experience, improved processing power for faster
downloads, and a sleek design that’s 30% slimmer. MYX also added a
premium Sony 8 megapixel camera to facilitate the immersive
experience of interactive group fitness classes and personalized
training, coupled with security features to maintain members’
privacy. In addition, upgrades to the tablet firmware will enable
members to connect their Apple Watch for use as a heart rate
monitor in all workouts.
ONE BIKE, TWO UNIQUE FITNESS EXPERIENCES
Following the recent merger, The Beachbody Company and its three
brands - connected fitness brand MYXfitness™, the Beachbody on
Demand® streaming platform and the live Openfit™ digital streaming
platform - will introduce two distinct connected fitness
experiences to the original MYX and new MYX II bikes that users can
choose from based on their fitness preferences.
- Openfit’s expansive program library is now available on the MYX
Home Studio. Those looking for a more boutique 1:1 experience can
choose from personal-trainer-led classes, on-demand workouts and
structured fitness programs from trainers such as Andrea Rogers,
Kelsey Heenan, Lita Lewis, Jen Widerstrom and more, as well as fun
challenges with celebrities such as Shay Mitchell, Arnold
Schwarzenegger, and others. Access to Openfit’s live walking and
running classes and trainer-led workouts with real-time feedback
are also available on mobile and the web for all members at launch.
The best part? Coming this fall, Openfit members will also be able
to use the cameras on their MYX II bike during Openfit Live
classes, where the user can grant our certified trainers permission
to oversee the member’s form on a split screen and provide
personalized tips, modifications and inspiration to help them get
the most out of their workout from HIIT, strength training, barre,
Pilates, yoga, meditation, stretching and more.
- In September, MYX bike owners can also access Beachbody On
Demand (BOD), including the new premium-level tier BODi, on their
MYX bike and be a part of one of the world’s largest fitness
communities. MYX bike owners looking for the kinetic energy group
classes can join BODi’s breakthrough live group experiences and
on-demand workouts — on and off the bike — led by Beachbody Super
Trainers Amoila Cesar, Autumn Calabrese, Elise Joan, Idalis
Velazquez, Jennifer Jacobs, Jericho Matthews, Joel Freeman, Megan
Davies, and Shaun T, among other certified instructors. Beachbody’s
vast, diverse library of programs such as Muscle Burns Fat (#mbf),
21 Day Fix, 80 Day Obsession, Insanity, LIIFT4, Morning Meltdown
100, and P90X, will also be included. In addition, BODi members
will be able to use the camera on their MYX II bike to join the
onscreen "BODcasts" during live trainer-led classes and broadcast
their workout to the jumbo screen in the BODi studio along with
dozens of other participants. The new BODcast feature also allows
BODi trainers to see participants on-screen and provide shout-outs
and personalized corrections and cues.
“I’m proud of the Beachbody reputation for delivering
unprecedented in-home fitness innovations. But what we are offering
on the MYX II touchscreen could be our boldest in two decades of
creating fitness content,” said Carl Daikeler, co-founder, Chairman
and CEO of The Beachbody Company. “Every time I see how colorful,
immersive and exciting this live content is going to be, I’m
reminded of the leap television made when it went from black and
white to color. We’re about to see that same quantum leap of the
indoor cycling experience on the MYX II bike, and it’s going to
blow members’ minds!”
Openfit memberships will be available to new MYX II and MYX II
Plus at the same competitive $29 per month offered currently by
MYX. BODi will be available this fall for $19.95 per month on top
of the $99 annual BOD membership – effectively just $28.20 per
month. New members can choose to join one or both. Current MYX bike
owners will have access to either digital membership as well as the
ability to add cadence metrics to their existing experience through
an accessory attachment (sold separately). The new MYX II and MYX
II Plus are competitively priced at $1,599 and $1,799,
respectively, including free delivery and assembly ($250
value).
Images, information and more can be found HERE. For more
information, visit MYXfitness.com or follow on Facebook and
Instagram. For interviews or demos please contact
press@myxfitness.com.
About The Beachbody Company, Inc.
Headquartered in Southern California, The Beachbody Company
(NYSE: BODY) is a worldwide leading digital fitness and nutrition
subscription company, with over two decades of creating innovative
content and powerful brands. The Beachbody Company is the parent
company to the Beachbody On Demand streaming platform (BOD), the
live digital streaming platform Openfit, and MYXfitness, the
company’s connected fitness brand. For more information, please
visit TheBeachbodyCompany.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210727005369/en/
MYXfitness: press@myxfitness.com The Beachbody Company:
BODYPR@icrinc.com
Beachbody (NYSE:BODY)
Historical Stock Chart
From Mar 2024 to Apr 2024
Beachbody (NYSE:BODY)
Historical Stock Chart
From Apr 2023 to Apr 2024