IZEA Awarded Influencer Marketing Contract Expansion from Fortune 200 Customer
July 16 2021 - 11:30AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that it has been awarded a new
contract from a Fortune 200 customer, the third and largest
expansion since first engaging IZEA to handle its influencer
marketing campaigns in Q2 of 2020. The scope of the mid-six figure
managed services agreement is to execute influencer marketing
campaigns promoting the customer’s products across multiple social
platforms, including Instagram, Pinterest, and YouTube. The content
will target audiences interested in DIY and home improvement
projects.
“Influencer Marketing is a natural fit for home
improvement brands who are seeking to increase awareness and drive
sales,” said Ted Murphy, Founder, Chairman and CEO of IZEA.
“Consumers look to influencers for inspirational DIY projects and
the products used to complete them, whether it be renovating a
bathroom or refinishing furniture. Interest in this type of social
media content soared with the sharp uptick of consumers engaging in
home improvement projects last year, and the content remains an
area of high interest for many new homeowners in the current real
estate market.”
“We have a long history of executing successful
influencer marketing campaigns for brands in this vertical,”
continued Murphy. “We are thrilled to continue our expansion with
this customer and bring more DIY opportunities to our network of
creators.”
Bookings are a measure of
all sales orders minus any known cancellations or refunds in the
same time period with respect to such sales orders or refunds.
Management uses bookings to inform expectations of total sales
activity. Bookings are not always an indicator of revenue for the
quarter and could be subject to future adjustment. Revenue from
Managed Services bookings are typically recognized over a 9-month
period on average, though larger contracts may be recognized over
longer periods of time. IZEA recognizes Managed Services revenue
based on a percentage of completion.
IZEA recently announced that Managed Services
bookings in Q2 of 2021 increased 187% to $11.1 million as compared
to Q2 of 2020, which were $3.9 million. IZEA’s net income and cash
flow results will be announced, along with the rest of the
company’s financial performance, as part of its Q2 earnings
release, which is tentatively scheduled for August 12, 2021.
To work with IZEA as either an influencer or a
marketer, visit IZEA.com.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” "likely," "projects," “plans,” "pursue," "strategy" or
"future," or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
bookings, growth or maintenance of customer relationships, and
expectations concerning IZEA’s business strategy. Forward-looking
statements involve inherent risks and uncertainties which could
cause actual results to differ materially from those in the
forward-looking statements, as a result of various factors
including, among others, the following: bookings failing to produce
corresponding revenue; competitive conditions in the content and
social sponsorship segment in which IZEA operates; failure to
popularize one or more of the marketplace platforms of IZEA; our
ability to establish effective disclosure controls and procedures
and internal control over financial reporting; our ability to
satisfy the requirements for continued listing of our common stock
on the Nasdaq Capital Market; changing economic conditions that are
less favorable than expected; and other risks and uncertainties
described in IZEA’s periodic reports filed with the Securities and
Exchange Commission. The forward-looking statements made in this
release speak only as of the date of this release, and IZEA assumes
no obligation to update any such forward-looking statements to
reflect actual results or changes in expectations, except as
otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From Mar 2024 to Apr 2024
IZEA Worldwide (NASDAQ:IZEA)
Historical Stock Chart
From Apr 2023 to Apr 2024