AvidPlay Subscription Service Now Enables Indie Artists and Labels to Distribute Tracks Mixed in Dolby Atmos® for Apple Musi...
July 15 2021 - 1:15PM
Avid (NASDAQ: AVID) today unveiled another breakthrough for
independent music artists, producers and record labels by enabling
them to distribute tracks mixed in Dolby Atmos® for Apple Music’s
Spatial Audio from the AvidPlay™ subscription-based DIY music
distribution service.
By using AvidPlay to distribute their music in Dolby Atmos,
independent music professionals are reaching the growing audiences
that are enthusiastic for immersive listening experiences, while
keeping 100 percent of their rights and earnings. Today, AvidPlay
users are taking hold of the opportunity to entertain their fans by
producing and distributing unlimited songs in Dolby Atmos across
all genres from pop, electronic and hip-hop to jazz, classical and
folk. Subscribing artists and labels simply select their singles or
albums they’d like to release and then AvidPlay takes care of the
rest—from distributing their tracks in Dolby Atmos to Amazon Music,
TIDAL and now Apple Music, to generating pre-save and smart links
for marketing, to tracking song performance and payments.
Avid’s Rob D’Amico, Senior Director of Product Marketing for
Audio Solutions, commented, “We developed AvidPlay to make it
extremely easy for independent artists and labels to distribute and
monetize the music they’re creating with Pro Tools. It’s an
exciting time for our customers to distribute tracks in Dolby Atmos
to Apple Music from AvidPlay as they will be able to reach more
listeners and grow their fanbase by sharing with them new ways of
experiencing their music.”
How AvidPlay makes distribution simpleTo get
started, artists and labels can subscribe to one of the six
AvidPlay distribution plans to match their needs through the
free Avid Link app for mobile or desktop, and then upload
their Dolby Atmos Music and stereo tracks along with artwork. The
AvidPlay dashboard lets users manage their tracks and albums and
see how much money they’re earning from each song. To date, songs
distributed by artists through AvidPlay have been played by
consumers more than one billion times.
Avid and Dolby train audio creators to produce in Dolby
AtmosTo meet the rising consumer demand for immersive
audio experiences, Avid and Dolby launched a Dolby Atmos production
training and certification course for mixing engineers, audio
studio technicians and audio professionals. The online Pro Tools
Dolby Atmos Production course covers how to use the Dolby Atmos
tools within Pro Tools through 40 hours of self-learning and 18
hours of instructor-led training. The program concludes with a
professional certification exam to earn the Avid Certified
Professional: Pro Tools | Dolby Atmos credential.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, FastServe®, and
Maestro™. For more information about Avid solutions and services,
visit www.avid.com, connect with Avid on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.
© 2021 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, FastServe, AirSpeed, iNEWS, Maestro,
MediaCentral, Media Composer, Pro Tools, Avid VENUE, and Sibelius
are trademarks or registered trademarks of Avid Technology, Inc. or
its subsidiaries in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Product features, specifications, system requirements and
availability are subject to change without notice.
Dolby Atmos is a registered trademark of Dolby Laboratories.
PR Contacts:AvidDave
Smith978.502.9607david.smith@avid.com
Avid Technology (NASDAQ:AVID)
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