Australian university reaches more prospective
students with virtual campus visits and leverages engagement data
to drive personalized recruitment
La Trobe University, a higher education and research institution
in Melbourne, Australia, shifted its annual Open Day campus visits
from in-person events to immersive digital experiences with ON24
(NYSE: ONTF). Using the ON24 Digital Experience Platform, La Trobe
University delivered more than 100 live and pre-recorded virtual
events to showcase their campuses and educational departments and
help prospective students get a sense of the university experience.
With ON24, La Trobe increased the number of students visiting Open
Day by 157% compared to the previous year, helping them meet
student enrollment goals.
“ON24 virtual events gave us invaluable audience insights that
were critical in conducting the right follow-up with prospective
students,” said Victoria Dillion, manager of university events at
La Trobe University. “Engagement data helped us better understand
students’ individual interests so we could personalize
communications and help make their decision to attend the
university much easier.”
Universities in Australia host Open Days every year to provide
interested students and parents tours and informational sessions
about courses and life on campus. With in-person interactions
limited during COVID-19, La Trobe University needed a way to engage
students without hosting students physically on-campus.
La Trobe used ON24 Webcast Elite to conduct live Q&A
sessions with students and parents, introduce departments and
degree paths, and provide campus tours. Potential students were
also able to view pre-recorded lectures based on their academic
interests and learn more about accommodation services, sport, and
diploma programs.
With ON24 Engagement Hub, students accessed live and on-demand
sessions, as well as all the admissions content they needed. ON24
Intelligence allowed La Trobe to measure student engagement so they
could deliver personalized post-event communications, stay
connected with students about their interests throughout the
recruiting process, and identify new prospects in China, India, and
Vietnam, three growing markets for La Trobe.
“Digital is becoming a critical component to universities
broadening the reach of their recruitment efforts and driving
higher admissions,” said Steve Daheb, CMO of ON24. “La Trobe
University delivered unique digital experiences that set them apart
during Australia’s Open Days and gave prospective students and
their families access to everything the university had to offer to
improve enrollment.”
The ON24 Digital Experience Platform includes ON24 Webcast
Elite, ON24 Engagement Hub, ON24 Target, ON24 Virtual Conference,
ON24 Intelligence, and ON24 Connect. Companies can deliver digital
experiences that create deep engagement, first-person data, and
AI-driven personalization, as well as seamlessly integrate audience
insights with marketing automation, CRM, and collaboration
systems.
To learn how La Trobe University drove personalized recruitment
with ON24, watch their session at The ON24 Experience on-demand
virtual event by visiting ON24.com/experience.
About La Trobe University
La Trobe University is a globally recognized university which
has been consistently ranked in the top 400 universities worldwide
by the highly respected Times Higher Education and QS World
University Rankings. La Trobe is also ranked as one of the top 10
research universities in Australia, and third in Victoria,
according to the Federal Government’s 2015 Excellence in Research
for Australia (ERA) report. La Trobe is the largest provider of
higher education to regional Victoria, and has campuses in
Bundoora, Bendigo, Shepparton, Mildura, Albury-Wodonga, Sydney, and
Melbourne’s CBD.
About ON24
ON24 provides a leading cloud-based digital experience platform
that makes it easy to create, scale, and personalize engaging
experiences to drive measurable business growth. Today, we are
helping over 2,000 companies worldwide, including 3 of the 5
largest global technology companies, 4 of the 5 largest US banks, 3
of the 5 largest global healthcare companies, and 3 of the 5
largest global industrial manufacturing companies, convert millions
of prospects to buyers. Through interactive webinars, virtual
events, and always-on multimedia experiences, ON24 provides a
system of engagement, powered by AI, which enables businesses to
scale engagement, conversions, and pipeline to drive revenue
growth. The ON24 platform supports an average of 4 million
professionals a month totaling over 2.5 billion engagement minutes
per year. ON24 is headquartered in San Francisco with global
offices in North America, EMEA, and APAC. For more information,
visit www.ON24.com.
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identified by words such as: “expect,” “convert,” “believe,”
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to future periods. Forward-looking statements include express or
implied statements regarding our ability to achieve our business
strategies, growth, or other future events or conditions. Such
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inherent risks and uncertainties, including the risks and
uncertainties discussed in the filings we make from time to time
with the Securities and Exchange Commission. Actual results may
differ materially from those indicated in forward-looking
statements, and you should not place undue reliance on them. All
statements herein are based only on information currently available
to us and speak only as of the date hereof. Except as required by
law, we undertake no obligation to update any such statement.
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version on businesswire.com: https://www.businesswire.com/news/home/20210624005028/en/
Media Contact: Roger Villareal press@on24.com
Investor Contact: Maili Bergman
investorrelations@on24.com
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