Gannett Brings Endurance Brands Together Under Ventures Endurance
June 17 2021 - 9:00AM
Business Wire
Rugged Races and RAM Racing Become Ventures
Endurance
Ventures Endurance, a subsidiary of Gannett and one of the USA
TODAY NETWORK Ventures companies, announced today a rebrand of its
visual identity and representation across its portfolio of
endurance races and events. The rebrand includes the combining of
previously acquired Boston-based Rugged Races and Chicago-based RAM
Racing as Ventures Endurance. Ventures Endurance, with more than
115 events in its portfolio, including road races, cycling,
obstacle courses, and virtual events, is an integral part of USA
TODAY NETWORK Ventures — which includes community-building
events and expos such as Flavored Nation, USA TODAY High School
Sports Awards, Community Choice Awards, and the American Influencer
Awards among others.
“Our virtual and live events span road races, obstacle courses,
and cycling, which means we truly have an event for everyone,” said
Jason Taylor, President, USA TODAY NETWORK Ventures. “The Ventures
Endurance rebrand allows us to better reach our consumers, partners
and sponsors. It also better portrays that we are one company and
one team, and that it’s time for us all to reunite at the start
line as the country begins to re-open.”
These events include some of the country’s most popular race
series, such as the Rugged Maniac Obstacle Course series, the Hot
Chocolate 15K/5K Series, RAGBRAI, the Sanford Fargo Marathon, and
the Statesman Cap 10K. In 2019, Ventures Endurance events combined
had more than 500,000 participants throughout the U.S. In 2020,
Ventures Endurance also established a relationship with Warner
Bros. and launched the Wonder Woman and Batman race series.
Superman, Space Jam: A New Legacy and Friends virtual events will
be added to the portfolio in 2021.
Ventures Endurance is also launching a “Run Together” campaign
focused on establishing a cohesive image for the company and
solidifying its place in the market as one of the largest endurance
event companies in North America. For more information regarding
Ventures Endurance and the 2021 events schedule, visit
www.venturesendurance.com, and follow the company on Facebook and
Instagram.
ABOUT USA TODAY NETWORK
VENTURES USA TODAY NETWORK Ventures, part of Gannett Co,
Inc., creates impactful consumer engagements and experiences
through world-class events, promotions, races, and technology. We
strive to exceed expectations, create unforgettable memories and
drive value for our partners while leveraging our reputable
institutions, including USA TODAY and more than 250 local media
brands. Our portfolio includes the largest high school sports
recognition program in the country, USA TODAY High School Sports
Awards, and other celebrated brands including the Official
Community’s Choice Awards, American Influencer Awards, Rugged
Maniac, Hot Chocolate 15k/5k, Blockbuster Bucket List sweepstakes,
Amazing Teachers contest and more. Our events are managed with our
proprietary ticketing and registration platform, EnMotive. The
events and promotions that we build inspire pride in local
communities and connect local and national businesses with highly
engaged audiences. We are an industry leader and drive results from
coast to coast.
ABOUT GANNETT Gannett Co.,
Inc. (NYSE: GCI) is a subscription-led and digitally focused media
and marketing solutions company committed to empowering communities
to thrive. With an unmatched reach at the national and local level,
Gannett touches the lives of millions with our Pulitzer
Prize-winning content, consumer experiences and benefits, and
advertiser products and services. Our current portfolio of media
assets includes USA TODAY, local media organizations in 46 states
in the U.S., and Newsquest, a wholly owned subsidiary operating in
the United Kingdom with more than 120 local news media brands.
Gannett also owns the digital marketing services companies
ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are
marketed under the LOCALiQ brand, and runs the largest media-owned
events business in the U.S., USA TODAY NETWORK Ventures. To connect
with us, visit www.gannett.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210617005526/en/
Lark-Marie Antón SVP, Communications (646) 906-4087
lark@gannett.com
Stephanie Tackach Senior Director, Corporate Communications
(212) 715-5490 stackach@gannett.com
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