Blue Apron Adds Variety and Flexibility to Menu with Three New Products
May 10 2021 - 8:00AM
Business Wire
Newest Offerings Bring Customers Flavorful Meal
Options Featuring Fresh, High-Quality Ingredients
Blue Apron (NYSE: APRN) is announcing three new products that
provide more meal occasions for customers and bring additional
variety to their kitchen tables. The newest offerings, Butcher
Bundles, Craft Burger and Add-ons, build on the company’s
commitment to provide customers with great tasting, high-quality
ingredients that address different cooking experiences and meal
options.
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Blue Apron Butcher Bundles are a
selection of twelve servings of responsibly sourced and
high-quality meat and seafood options, paired with a variety of
spice blends, recipe inspirations and a cooking guide. (Photo:
Business Wire)
“These three new Blue Apron products add more variety and new,
great tasting meal experiences to our menu, providing our customers
with additional options to bring Blue Apron into their homes in a
convenient way,” said Linda Findley Kozlowski, Blue Apron’s
President and Chief Executive Officer. “Blue Apron’s culinary
authority differentiates us from our competitors and these new
offerings highlight our chefs' ongoing commitment to innovate in
the kitchen to provide our customers with new flavors, variety and
flexibility. We continue to create unique recipes featuring fresh
ingredients sourced with high animal welfare and ingredient
standards that our customers love.”
Butcher Bundles Curated by Blue
Apron’s Test Kitchen chefs with flavor and versatility in mind,
Butcher Bundles offer home cooks the flexibility to stock up on
proteins for weekly meal prep or to cook for family and friends.
Each bundle, total of four, includes a selection of twelve servings
of the high-quality, responsibly sourced meat and seafood options
found in Blue Apron’s meal kit boxes every week. The Butcher Bundle
also comes with a variety of spice blends, recipe inspirations and
a cooking guide, giving customers the opportunity to get creative
in the kitchen, right in time for the grilling season. Butcher
Bundles are available to order this week.
Craft Burger Craft Burger, an elevated
version of a Blue Apron classic that customers have come to love,
are indulgent burgers with unique flavors that will heighten a home
cook’s experience in the kitchen and bring new tastes to the table.
Each Craft Burger comes with a six ounce USDA Certified Prime
Ground Beef patty and a specialty bun, and is served with a side to
perfectly complement the flavors. With recipes like Truffle &
Fontina Burgers with Sautéed Mushrooms & Arugula Salad and
Smoked Gouda & Fried Pickle Burgers with Corn on the Cob &
Garlic-Herb Butter, the Craft Burger helps customers create a
restaurant-quality burger at home. Craft Burger will be available
to order starting May 17, weekly across the Two-Serving menu and
bi-weekly on the Four-Serving menu, with a new selection of recipes
every week.
Add-ons Building on the positive
customer feedback of Blue Apron’s customization options, Add-ons
are a great way to include an appetizer, side dish and dessert to a
box each week. Add-ons includes two to four servings per offering
and adds more flexibility to weekly meals. These additions can be
enjoyed as a complement to a weekly dinner, cocktail hour, a quick
lunch or a way to add more variety and servings to the dinner
table. Add-ons are available to order starting today.
Blue Apron provides its customers with high-quality ingredients
that they can feel good about and is continuously building
transparency into their sourcing practices. The company is a proud
partner of Compassion in World Farming, a leading expert in farm
animal welfare, and the Ocean Disclosure Project, an online
reporting platform for voluntary disclosure of seafood sourcing.
Through these partners, Blue Apron customers can learn more about
where their food comes from. To learn more about the company’s
Animal Welfare Policy, visit:
https://blog.blueapron.com/blue-aprons-animal-welfare-policy/.
Blue Apron is also offering new Grilling Favorites wine bundles,
created by their sommeliers and chefs, to perfectly pair with any
grilling activity. From classics like Cabernet Sauvignon and Pinot
Noir to unique Red Blends, the three and six-bottle bundles feature
a variety of flavorful, fruity and smoky reds that can hold up to
any bold grilled flavor. Explore the Grilling Favorites wine
bundles by visiting:
www.blueapron.com/market/products/grilling-favorites-3-pack.
About Blue Apron
Blue Apron’s vision is “better living through better food.”
Launched in 2012, Blue Apron offers fresh, chef-designed recipes
that empower home cooks to embrace their culinary curiosity and
challenge their abilities to see what a difference cooking quality
food can make in their lives. Through its mission to spark
discovery, connection and joy through cooking, Blue Apron
continuously focuses on bringing incredible recipes to its
customers, while minimizing its carbon footprint, reducing food
waste, and promoting diversity and inclusion.
All wine orders are shipped and sold by Blue Apron Wine, Napa,
California.
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version on businesswire.com: https://www.businesswire.com/news/home/20210510005181/en/
Media Muriel Lussier Blue Apron
muriel.lussier@blueapron.com
Investors investor.relations@blueapron.com Joseph
Jaffoni, Richard Land, James Leahy JCIR aprn@jcir.com or
212-835-8500
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