Kroger Subsidiary Will Offer Additional
Alkaline88® SKUs in Their 261 Stores
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company, is pleased to announce that Harris Teeter, a wholly-owned
subsidiary of The Kroger Co., will be offering three additional
product SKUs to their customers in all 261 stores throughout seven
states and the District of Columbia.
“Kroger subsidiary Harris Teeter is a fantastic operation that
has a wonderful reputation throughout their region. We are happy
that they’ve become the latest banner to expand their Alkaline88®
SKU offerings. They join other premier grocers, drugstore, and
convenience stores who have increased their shelf space dedicated
to the Alkaline88 brand,” says Richard A. Wright, President and CEO
of The Alkaline Water Company. “Along with adding our new ‘perfect
for the fridge’ two-liter and one-liter six-pack SKUs, Harris
Teeter will also carry our fully-recyclable aluminum single serve,
which continues to gain traction with our customers.”
“The Alkaline Water Company was a pandemic-strong company, able
to deliver to its customers throughout the summer last year. We
believe that this positioned us well for impressive organic growth
since. As per Nielsen data for the 26 weeks prior to March 27,
2021, Alkaline88 was the fastest-growing top ten value-added brand
in both units and volume. This growth is realized both through the
addition of new retail locations, now over 75,000, and additional
SKUs on the shelves of many of those stores, like Harris Teeter,”
continues Wright.
Harris Teeter operates its own buying department as a division
of The Kroger Co. and has stores in Delaware, Florida, Georgia,
Maryland, North Carolina, South Carolina, Virginia, and the
District of Columbia.
Alkaline88 is known for its superior hydration with a perfect
8.8 pH balance. The brand was developed to deliver a smooth taste
that encourages consumers to drink more and fully hydrate, and the
company is dedicated to purity, quality, and value. The water’s
ingredient deck is simple, easy to understand and free of buffers.
Alkaline88 ionized water contains just two pure ingredients that
customers trust — water and Pink Himalayan Rock Salt. Alkaline88 is
The Clean Beverage Company™ making a Clean Difference in the water
you drink and the world we share.
The Alkaline88® flagship brand of premium alkaline water is now
available in 75,000 stores across all trades in the U.S. For more
information, visit www.thealkalinewaterco.com.
About The Alkaline Water
Company:
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase Alkaline88® and A88 Flavor Infused products online,
visit us at www.alkaline88.com. To learn more about The Alkaline
Water Company, please visit www.thealkalinewaterco.com or connect
with us on Facebook, Twitter, Instagram, or LinkedIn.
About The Kroger Co.:
At The Kroger Co., they are Fresh for Everyone™ and dedicated to
their Purpose: To Feed the Human Spirit®. They are, across their
family of companies, nearly half a million associates who serve 60
million households annually through a seamless shopping experience
under a variety of banner names. They are committed to creating
#ZeroHungerZeroWaste communities by 2025.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: that the Company is positioned well for impressive
organic growth.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans, expectations
and intentions contained in this news release are reasonable, there
can be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210429005225/en/
The Alkaline Water Company Inc. Richard A. Wright
President and CEO 800-923-1910 investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
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