Beyond Meat, Inc. (NASDAQ: BYND), a leader in plant-based meat,
today announced that the highly-anticipated new version of its
iconic Beyond Burger® will arrive in grocery stores nationwide
beginning the week of May 3rd. The latest and greatest Beyond
Burger, which offers impressive advancements in taste and
nutrition, will be sold in a 2-pack, the brand’s first-ever value
4-pack (MSRP: $9.99) and a 1lb. Beyond Beef® pack.
“We are continuously working on understanding
beef flavor at a deeper level to ensure our plant-based beef
platform delivers a delicious and satisfying sensory experience.
The new Beyond Burger’s rich flavor profile resembles that of
ground beef, and extensive testing with our consumers validated
this new flavor direction with likeability scoring on-par with
80/20 ground beef burgers,” said Dariush Ajami, Chief Innovation
Officer, Beyond Meat.
In addition to its irresistible taste, the new
Beyond Burger delivers strong nutritional benefits such as:
- 35% less fat than 80/20 ground
beef
- 35% less saturated fat than 80/20
ground beef
- Fewer calories and no cholesterol
compared to 80/20 ground beef
- B vitamins and minerals comparable
to the micronutrient profile of beef
“The launch of the latest Beyond Burger
iteration is another strong step forward in providing
consumers with absolutely delicious plant-based meat that is better
for people and the planet, no sacrifice required,”
said Ethan Brown, Beyond Meat Founder and CEO. “It is my
hope that these meaningful advances in taste and nutrition,
using only non-GMO plant-based ingredients, will delight
existing consumers and invite others to join us in Going
Beyond.”
The Beyond Burger: A Global Sizzling
Sensation
The company introduced the Beyond Burger in
2016, revolutionizing the category as the first plant-based burger
designed to look, cook and taste like animal meat and sold in the
meat case. The Beyond Burger has since become a ubiquitous symbol
for the future of food innovation and is available at approximately
28,000 retail locations across the US and in more than 80 countries
globally. As demand for plant-based meat has grown, consumers have
made their preference for Beyond Meat clear: according to the
latest data, the Beyond Burger is the #1 selling plant-based burger
at grocery stores1 and Beyond Meat is the #1 selling plant-based
meat brand in the refrigerated category at grocery stores1 and
across total foodservice2.
Advancing Human Health Through Rapid
& Relentless Innovation
The roll out of the latest Beyond Burger
iteration comes as part of Beyond Meat’s rapid and relentless
innovation efforts to meet consumers’ growing demand for delicious,
nutritious and sustainable plant-based meat made without GMOs.
Beyond Meat recently announced the establishment of the Plant-Based
Diet Initiative Fund at the Stanford University School of Medicine
to create a repository of cutting-edge research that will help
drive and inform additional breakthrough product innovation to
advance human health. In a previous clinical study that was
conducted at Stanford University and published in The American
Journal of Clinical Nutrition, researchers evaluated the impact of
replacing animal-based meat with Beyond Meat’s plant-based meat
over an 8-week period on cholesterol levels (including LDL), heart
disease risk factors including TMAO levels, and body weight, and
found improvement in key health metrics when participants replaced
animal-based meat with Beyond Meat’s plant-based meat.
Meat with a Lighter Environmental
Footprint
In addition to the proven health benefits of
plant-based meat, the University of Michigan’s 2018 LCA showed that
the original Beyond Burger, compared to producing a ¼ lb. standard
80/20 beef burger, has 99% less impact on water scarcity, 93% less
impact on land use, requires 46% less energy and generates 90%
fewer greenhouse gas emissions.
Exclusive Early Access in A City Near
You
Fans throughout the country can get a sneak peek
and be among the very first to taste the new Beyond Burger for free
before it enters stores by visiting one of the exclusive mobile
pop-ups on Saturday, May 1st and Sunday, May 2nd from 11am to 5pm3,
while supplies last, at:
- Atlanta (Piedmont
Park (Greystone), 400 Park Dr NE, Atlanta, GA 30309)
- Chicago (Pioneer Court, 401
Michigan Ave, Chicago, IL 60611)
- Dallas (Klyde Warren
Park, 2012 Woodall Rodgers Fwy, Dallas, TX 75201)
- Los Angeles (The Brig, 1525 Abbot
Kinney Blvd, Venice, CA 90291)
- Miami (LAB Miami, 400 NW 26th St,
Miami, FL 33127)
- New York City (Barclay’s Center,
620 Atlantic Ave, Brooklyn, NY 11217)
Those unable to visit one of the Beyond Burger
pop-ups can go to their local grocery store to pick up the new
Beyond Burger starting the week of May 3rd and Beyond Beef will be
available in-stores later this summer. Starting in June, Beyond
Meat plans to introduce the new 3.0 recipe at its U.S. foodservice
partner locations. Later this year, the company plans to expand its
Beyond Burger platform by introducing a second Beyond Burger
patty option with half the saturated fat of 80/20 beef to
offer even greater choice in nutritional options for consumers.
Visit Beyond Meat’s store locator to find the
new Beyond Burger and other Beyond Meat products at a store near
you.
About Beyond MeatBeyond Meat,
Inc. (NASDAQ: BYND) is one of the fastest growing food companies in
the United States, offering a portfolio of revolutionary
plant-based meats made from simple ingredients without GMOs,
bioengineered ingredients, hormones, antibiotics, or cholesterol.
Founded in 2009, Beyond Meat products are designed to have the same
taste and texture as animal-based meat while being better for
people and the planet. Beyond Meat’s brand commitment, Eat What You
Love™, represents a strong belief that there is a better way to
feed our future and that the positive choices we all make, no
matter how small, can have a great impact on our personal health
and the health of our planet. By shifting from animal-based meat to
plant-based meat, we can positively impact four growing global
issues: human health, climate change, constraints on natural
resources and animal welfare. As of December 31, 2020, Beyond Meat
had products available at approximately 122,000 retail and
foodservice outlets in over 80 countries worldwide. Visit
www.BeyondMeat.com and follow @BeyondMeat, #BeyondBurger and
#GoBeyond on Facebook, Instagram and Twitter and
@BeyondMeatOfficial on TikTok.
Beyond Meat Forward Looking
StatementsCertain statements in this release constitute
“forward-looking statements.” These statements are based on
management’s current opinions, expectations, beliefs, plans,
objectives, assumptions or projections regarding future events or
future results. These forward-looking statements are only
predictions, not historical fact, and involve certain risks and
uncertainties, as well as assumptions. Actual results, levels of
activity, performance, achievements and events could differ
materially from those stated, anticipated or implied by such
forward-looking statements. While Beyond Meat believes that its
assumptions are reasonable, it is very difficult to predict the
impact of known factors, and, of course, it is impossible to
anticipate all factors that could affect actual results. There are
many risks and uncertainties that could cause actual results to
differ materially from forward-looking statements made herein
including, most prominently, the risks discussed under the heading
“Risk Factors” in the Company’s Annual Report on Form 10-K for the
year ended December 31, 2020 filed with the U.S. Securities and
Exchange Commission (“SEC”) on March 1, 2021 as well as other
factors described from time to time in Beyond Meat’s filings with
the SEC. Such forward-looking statements are made only as of the
date of this release. Beyond Meat undertakes no obligation to
publicly update or revise any forward-looking statement because of
new information, future events or otherwise, except as otherwise
required by law. If we do update one or more forward-looking
statements, no inference should be made that we will make
additional updates with respect to those or other forward-looking
statements.
Media ContactShira
ZackaiShira.Zackai@BeyondMeat.com
1 SPINS 12 weeks ending 3/21/21, Total US MULO and NEC
2 The NPD Group/SupplyTrack® 12 weeks ending 4/3/21 plant-based
proteins, Total US excluding food stores and commercial large
chains
3 The mobile pop-up in Chicago is open until 4pm daily, while
supplies last.
Photos accompanying this announcement are available
athttps://www.globenewswire.com/NewsRoom/AttachmentNg/300c0fc9-c149-428d-83f2-3666160d3c51
https://www.globenewswire.com/NewsRoom/AttachmentNg/ce4a631a-4727-4955-9e4b-edc41bfbf98a
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