Alkaline88® Increases Product Offerings in 8,000 Stores of America’s Largest Drugstore Chain
April 21 2021 - 9:15AM
Business Wire
Alkaline88 Also Furthers Brand Footprint with
Convenience Shopping Market
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company, is pleased to announce the expansion of its existing
partnership with the nation’s largest drugstore chain. The chain is
now set to carry Alkaline88® one-gallon bottles in approximately
8,000 stores nationwide and one-liter bottles in its “open-air
coolers” across 1,000 select locations.
“We are thrilled to announce that the nation’s largest drugstore
chain will now start carrying our one-gallon and one-liter bottles
in addition to our three-liter bottle. Over the past two years our
relationship with this Fortune 500 company has continued to grow
and I believe this is another positive step in a long and fruitful
partnership between us. With these additions, we now have our three
best-selling SKUs in the largest drugstore chain in the country and
most of our customers will be able to find Alkaline88 within just
three miles of their home,” says Ricky Wright, President and CEO of
The Alkaline Water Company.
“We also continue to see accelerated growth of our single-serve
offerings. Per Nielsen Data for the 52-week period ending
3/27/2021, our sales of single-serve Alkaline88 bottles alone in
the past 52 weeks would place our brand in the top 25 of all
enhanced waters. Having another major chain expand their existing
customer offering to include our one-liter product is another
indicator of the significant growth opportunities that are
available within our network of 75,000 stores nationwide.”
Alkaline88® is currently the largest independent alkaline water
company in the country. The brand’s consumer loyalty and
performance during and post pandemic have served to open up this
opportunity and others like it.
Alkaline88® is known for its superior hydration with a perfect
8.8pH balance. The brand was developed to deliver a smooth taste
that encourages consumers to drink more and fully hydrate, and the
company is dedicated to purity, quality, and value. The water’s
ingredient deck is simple, easy to understand and free of buffers.
Dubbed “the clean beverage,” Alkaline88® ionized water contains
just two pure ingredients that customers trust — water and Pink
Himalayan Rock Salt.
The Alkaline88® flagship brand of premium alkaline water is now
available in 75,000 stores across all trades in the U.S. For more
information, visit www.thealkalinewaterco.com.
About The Alkaline Water
Company:
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase Alkaline88 and A88 Flavor Infused products online,
visit us at www.alkaline88.com. To learn more about The Alkaline
Water Company, please visit www.thealkalinewaterco.com or connect
with us on Facebook, Twitter, Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations, or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: that most of the Company’s customers will be able to
find Alkaline88 within just three miles of their home; and that
having another major chain expand their existing customer offering
to include the Company's one-liter product is another indicator of
the significant growth opportunities that are available within the
Company’s network of 75,000 stores nationwide.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; and
competition in the industry in which the Company operates and
market conditions. These forward-looking statements are made as of
the date of this news release, and the Company assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those projected in
the forward-looking statements, except as required by applicable
law, including the securities laws of the United States and Canada.
Although the Company believes that any beliefs, plans,
expectations, and intentions contained in this news release are
reasonable, there can be no assurance that any such beliefs, plans,
expectations, or intentions will prove to be accurate. Readers
should consult all of the information set forth herein and should
also refer to the risk factors disclosure outlined in the reports
and other documents the Company files with the SEC, available at
www.sec.gov, and on the SEDAR, available at www.sedar.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210421005310/en/
The Alkaline Water Company Inc.
Richard A. Wright President and CEO 800-923-1910
investors@thealkalinewaterco.com
Media
Susie Timm Knife & Fork Media Group 480-200-2766
Susie@knifeandforkmedia.com
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