GUESS?, Inc. Launches GUESS Safe Spaces/Model2Model
April 12 2021 - 09:00AM
Business Wire
Global fashion company launches holistic
training program for Models
As the faces of the fashion industry, models play an important,
but often solitary and silent role. Recognizing the personal
dangers of isolation and silence, GUESS is implementing a major
policy change with the launch of the GUESS Safe Spaces/Model2Model
Program. The GUESS Safe Spaces/Model2Model Program will actively
support the personal and professional development of our GUESS
models through innovative skill-based training, professional
mentorship and emotional/mental health resources. Recognizing that
each participant brings unique challenges and needs, this program
will seek to tailor support appropriate to the individual.
Created with the support of the GUESS executive team, Xian
Mikol, an established GUESS model, will serve as the Program
Administrator and work directly with Micha Star Liberty, an
award-winning victim’s rights attorney, who will act as the
Program’s Advisor. This team will be the foundation to guarantee
that appropriate support is available as needed.
“I have experienced firsthand the pressures, struggles, and
triumphs of the fashion world and their impact on a young model’s
life. We designed GUESS Safe Spaces to give models a place to turn,
gather advice from each other and create a community. I’m excited
to strengthen the voices, build confidence and drive powerful and
meaningful futures for models with GUESS,” said Xian Mikol.
Ms. Liberty adds, “This is an important initiative GUESS is
undertaking. GUESS is a first in the industry to approach workers’
rights from the models’ perspective and proactively address a
variety of issues that models commonly experience. With this
mentorship and support, models can receive the tools and skillset
to have healthy, long careers.”
A key component to this program is the strong community support
through longtime GUESS partner, the Violence Intervention Program
(VIP). VIP is a “one stop shop” community Family Advocacy Center,
offering medical, mental health, protective, legal and social
services to over 20,000 victims of family violence and sexual
assault each year. GUESS is proud to announce that Safe Spaces
participants will have access to VIP through a staffed position
that will link the two companies. VIP founder Dr. Astrid
Heppenstall Heger shares, “In the world of fashion where it is the
norm for the industry to see models of both genders come and go,
GUESS has committed to doing something and to demonstrating that
yes, their models matter, but also everyone at GUESS matters. They
are building a program that will provide the support so many seek
to find safety and wellbeing. VIP is proud to be part of this and
to setting a new standard of support and care in the
workplace.”
While the initial focus of this ground-breaking program
addresses the needs of the GUESS modeling family, the long-term
goal is to extend these services to the entire GUESS family. The
corporate initiative will include additional elements including
enhanced independent reporting and review capabilities, and
continued education surrounding the issues of sexual assault and
violence prevention.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has
since successfully grown into a global lifestyle brand. GUESS?,
Inc. (NYSE: GES) designs, markets, distributes and licenses a
lifestyle collection of contemporary apparel, denim, handbags,
watches, eyewear, footwear and other related consumer products.
GUESS? products are distributed through branded GUESS? stores as
well as better department and specialty stores around the world. As
of January 30, 2021, the Company directly operated 1,046 retail
stores in the Americas, Europe and Asia. The Company’s partners and
distributors operated 524 additional retail stores worldwide. As of
January 30, 2021, the Company and its partners and distributors
operated in approximately 100 countries worldwide. For more
information about the Company, please visit www.GUESS.com.
About Violence Intervention
Program
Founded in 1984 by Dr. Astrid Heppenstall Heger, the Violence
Intervention Program has worked to protect and treat all those who
experience family violence and sexual assault in Los Angeles
County. At VIP, our passion is our clients. Our model has a lasting
impact because we go beyond traditional care, providing
personalized and detailed support that makes a world of difference
in giving hope and healing to the children, families and elders we
serve. 20,000+ children receive medical care from VIP every year.
Through partnerships with LAC+USC Medical Center, the Los Angeles
Departments of Health Services, Children and Family Services, and
Mental Health, and private donors, all services at VIP are provided
free of charge to the client. For more information about VIP,
please contact Communications Manager, Anne Nadel,
anadel@vip-cmhc.org. www.violenceinterventionprogram.org
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Kaitlyn Quail 212.852.0568 kquail@GUESS.com
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