U-Haul Speeds Its Digital Transformation with Dynatrace
April 08 2021 - 8:00AM
Business Wire
Do-it-yourself moving leader turns pandemic
challenge into opportunity with Dynatrace user-experience and
digital business analytics
Software intelligence company Dynatrace (NYSE: DT) today
announced U-Haul, the world’s largest do-it-yourself moving and
self-storage company, is using the Dynatrace® platform to speed its
digital transformation. In response to the pandemic, U-Haul teams
needed to react quickly and develop new digital services, including
mobile and web-based applications to enable contactless
reservations and pick up of moving equipment. With the Dynatrace®
Software Intelligence platform, including its Applications and
Microservices, Digital Experience, and Business Analytics Modules,
the teams gained precise, real-time insights about critical KPIs,
such as feature adoption, conversion rates, and user abandonment.
This has enabled them to improve user journeys, shorten development
cycles, and accelerate the impact of their efforts on the
business.
“Moving is stressful enough, and our digital services need to
make it as easy as possible for our customers to manage their
moves,” said Brian Rutherford, Director of Software Development at
U-Haul. “Dynatrace is one of the best solutions we’ve ever
deployed, because it gives us the precise, data-backed information
we need to understand how our customers interact with our apps, and
how these interactions impact the business. Insights from Dynatrace
help our team discover new services and features we need to develop
to meet our customers’ needs. They also ensure we stay focused on
activities that deliver maximum value for our company.”
With the Dynatrace® platform’s Digital Experience Module, teams
at U-Haul now understand precisely how their customers are using
new features, which helps them proactively optimize user journeys
for better conversion rates and higher revenue. Dynatrace
automatically connects this user data with application,
infrastructure, and log data, enabling the U-Haul team to
understand all dependencies, anomalies, and degradations across
their entire, dynamic cloud environment. This advanced level of
observability, with everything connected and in context – from a
tap, click, or swipe, through to back-end, hybrid services – allows
the teams to improve code quality, accelerate new feature adoption,
and shorten development cycles quickly and easily.
With AIOps capabilities built into the core of the platform
through Dynatrace’s AI engine Davis®, anomalies in application
performance or user behavior are automatically flagged and
prioritized based on business impact, which eliminates the
guesswork often associated with other less precise AIOps
approaches.
“Dynatrace has allowed us to move away from a ‘war
room-mentality’, where we were on call and meeting at any hour of
the day to troubleshoot problems,” continued Rutherford. “The
Dynatrace platform’s Session Replay capability is like having an
instant focus group with all our customers, across 22,000
locations. The proactive assistance to improve our customers’
experience, and the insights we gain from this, are tremendously
helpful, not just for IT and development, but for our executive
management as well. I can confidently say U-Haul is coming out of
the pandemic stronger than ever, in part because of the way
Dynatrace has fundamentally changed how we work, build our
applications, and support our customers.”
Visit our Customer Stories page for more details on how U-Haul
is optimizing customer experiences and driving increased revenue
with Dynatrace.
About Dynatrace
Dynatrace provides software intelligence to simplify cloud
complexity and accelerate digital transformation. With automatic
and intelligent observability at scale, our all-in-one platform
delivers precise answers about the performance and security of
applications, the underlying infrastructure, and the experience of
all users to enable organizations to innovate faster, collaborate
more efficiently, and deliver more value with dramatically less
effort. That’s why many of the world’s largest enterprises trust
Dynatrace® to modernize and automate cloud operations, release
better software faster, and deliver unrivalled digital
experiences.
Curious to see how you can simplify your cloud? Let us show you.
Visit our trial page for a free 15-day Dynatrace trial.
To learn more about how Dynatrace can help your business, visit
https://www.dynatrace.com, visit our blog, and follow us on Twitter
@dynatrace.
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version on businesswire.com: https://www.businesswire.com/news/home/20210408005200/en/
Hailey Melamut March Communications dynatrace@marchcomms.com +1
617.960.9856
Tristan Webb Spark Communications dynatrace@sparkcomms.co.uk +44
207.436.0420
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