WEST CHESTER, Pa., April 1, 2021 /PRNewswire/ -- Discovering
the best clean beauty brands has just gotten easier thanks to QVC
and Danny Seo. Today QVC®, a leader
in building brands through livestream video storytelling across
multiple platforms, announced a new digital collaboration with
Danny Seo, magazine founder and
Editor-in-Chief, bestselling author, Emmy Award-winning TV host,
and designer who has dedicated his work to showing people how to
marry style with sustainability.
The "Naturally, Danny Seo"
collection for QVC.com is a curation of products from brands that
meet both QVC and Seo's high standards for clean beauty. The
initial assortment will include more than 30 items from brands
including Patyka, SERUMKIND, InstaNatural, and Farmacy Beauty, with
additional brands and products added throughout the year. The
dedicated landing page will also feature original video content
with Seo reviewing the products and sharing his tips and tricks.
Additionally, QVC will offer a limited-edition "Naturally, Danny
Seo Clean Beauty Box" with five full-size products from brands
including Farmacy Beauty, Lavido, Instanatural, Seed
Phytonutrients, and Beekman 1802 for customers to experience the
best of clean beauty.
"This is the ultimate dream come true," said Danny Seo. "I've long been a fan and customer of
QVC and admire how, as a retailer, they are able to create a
special relationship with the customer that is rooted in trust. I
am looking forward to sharing my favorite products across their
platforms and creating this connection with the customer. We've
rounded up the best clean beauty brands from all over the world and
I'm excited to introduce my curated collection and share all of my
learnings."
As part of this new collaboration, QVC will launch "Empties
Edition with Danny Seo," a limited
digital series on YouTube & Instagram Reels. In this series,
Seo will share a unique perspective behind the clean beauty
products he continues to empty time and time again. Each episode
will give viewers insight into the application and benefits of
specific products, and provide tips for incorporating clean beauty
into their daily lives.
QVC, along with HSN, introduced its Clean Beauty seal in 2019.
The QVC Clean Beauty seal designates that a brand formulates
products without sulfates (SLS and SLES), parabens,
methylisothiazolinone/methylchloroisothiazolinone, formaldehydes,
formaldehyde-releasing agents, phthalates, petrolatum, mineral oil,
chemical sunscreens, coal tar, hydroquinone, triclosan,
triclocarban, and talc. It also indicates products contain less
than one percent of synthetic fragrances and are certified
cruelty-free by a third-party source.
"QVC's collaboration with Danny
Seo brings consumers more access and education around clean
beauty options from a trusted and dynamic expert," said
Mary Campbell, Chief Merchandising
Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US.
"Through our video-rich shopping experiences across multiple
platforms, we are uniquely positioned to educate the customer on
the latest clean beauty trends by connecting them to the experts
and sharing the stories behind the products. Clean beauty continues
to be a strategic focus of our beauty business. We now have over 90
brands in our assortment across QVC and HSN that are leveraging the
power of our storytelling capabilities to reach large audiences. We
are excited to have an authority, like Danny, who brings a wealth
of knowledge and expertise to help our customers navigate this
space while discovering new brands. We look forward to working with
Danny to continue to expand our clean beauty assortment and bring
our customers a new experience."
The "Naturally, Danny
Seo" collection for QVC is available on QVC.com and
through the QVC apps. Additional products will be introduced
throughout the year.
About QVC®
QVC delivers the joy of discovery through the power of
relationships. Every day, QVC engages millions of shoppers in a
journey of discovery through an ever-changing collection of
familiar brands and fresh new products, from home and fashion to
beauty, electronics, and jewelry. Along the way, QVC connects
shoppers to interesting personalities, engaging stories, and
award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC
has retail operations in the U.S., the U.K., Germany, Japan, Italy,
and through a joint venture in China. Worldwide, QVC engages millions of
shoppers via 12 broadcast networks and multiple streaming
platforms, websites, mobile apps, and social pages. To learn more,
visit corporate.qvc.com, follow @QVC on Facebook, Instagram, or
Twitter, or follow QVC on Pinterest, YouTube, or LinkedIn.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, and QRTEP) includes
QVC, HSN®, Zulily® and the Cornerstone brands
(collectively, "Qurate Retail GroupSM"), as well as
other minority interests and green energy investments. Qurate
Retail Group believes in a Third Way to Shop® – beyond
transactional ecommerce or traditional brick-and-mortar stores. In
addition to being a world leader in video commerce, Qurate Retail
Group is among the top 10 ecommerce retailers in North America (according to Digital Commerce
360) and is a leader in mobile commerce and social commerce. For
more information, visit www.qurateretailgroup.com, follow
@QurateRetailGrp on Facebook, Instagram or Twitter, or follow
Qurate Retail Group on YouTube or LinkedIn. QVC and Q are
registered service marks of ER Marks, Inc.
About Danny Seo
Danny Seo is an Emmy
Award-winning television show host, magazine founder and
Editor-in-Chief, bestselling author of 12 books, and syndicated
columnist. In addition to his flagship publication
"Naturally, Danny Seo," he is also
the Principal and Publisher of the home design magazine and digital
platform "Rue."
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SOURCE QVC, Inc.