Mission Produce Enters the Mango Category
March 08 2021 - 11:15AM
Mission Produce, Inc. (NASDAQ:AVO) (“Mission” or the “Company”),
the world leader in sourcing, producing, and distributing fresh
Hass avocados, today announced the launch of its year-round mango
program. In true Mission form, the program will be the first ever
to incorporate ripening and distribution on a global and national
scale through Mission’s advanced network.
“We’re entering the mango category today as we did the avocado
category almost 40 years ago in a way that has never been done
before,” said Mission Founder and Chief Executive Officer Steve
Barnard. “As the number one consumed fruit in the world, mangos
offer a long runway of opportunity. Adding mangos to our portfolio
is a natural next step as we expand our footprint worldwide.”
“We are in a prime position for market expansion. Mission
currently owns 300 hectares of mangos in Peru and is on track to
source additional fruit from other premier growing regions,” said
Mission Vice President of North American Sales Stephen Fink. “We
began our original mango program a few years ago during a seasonal
window to keep our workforce employed year-round. We’ve since seen
increasing demand from our customers and the impressive response to
our current mango program indicates that we are ready to grow into
the mango market.”
“Mangos are typically off-season from avocados, so this
complementary program creates a unique synergy within our
international farming business,” added Barnard.
Mission’s unparalleled access across its distribution, ripening,
and transportation network will allow the Company to optimize
production with the seasonality of mangos, as it has with avocados.
Entering the mango category brings additional offerings to
Mission’s customer base, enhancing its ability to provide great
value-added service and maximize profitability.
To oversee the new category, Patrick Dueire joins Mission
Produce as Director of Mangos, bringing more than 20 years of
international experience of growing, shipping, and distributing the
fruit in the U.S. and Europe. In his previous role, he spearheaded
Dayka & Hackett’s mango business, managing tropical category
imports. In 2016, he was appointed to serve as a member of the
National Mango Board.
“Patrick is a strategic hire to complement our avocado expertise
with significant capabilities in the mango industry,” said Fink.
“As the most advanced avocado network in the world, we are well
positioned to capitalize on the opportunity to bring high quality
mangos to market while continuing to provide the world class
service our customers have come to expect.”
For more information, or to inquire about Mission’s mango
offerings, please visit www.missionproduce.com.
About Mission Produce, Inc.: Mission Produce is
the world’s most advanced avocado network. For more than 35 years,
Mission Produce has been recognized as the leader in the worldwide
avocado business, sourcing, producing and distributing fresh
avocados, servicing retail, wholesale and foodservice customers in
over 25 countries. The vertically integrated Company owns and
operates four state-of-the-art avocado packing facilities in key
growing locations globally including California, Mexico & Peru
and has additional sourcing capabilities in Chile, Colombia,
Dominican Republic, Guatemala, New Zealand, & South Africa.
Mission’s global distribution network includes eleven forward
distribution centers in North America, China & Europe that
offer value-added services such as ripening, bagging, custom
packing and logistical management. In addition, Mission owns over
11,000 acres globally, allowing for diversified sourcing and access
to complementary growing seasons, while ensuring its customers
receive the highest quality fruit possible. Mission is the largest
global supplier of the World’s Finest Avocados, for more
information please visit www.missionproduce.com.
Contact: Denise Junqueiro Senior Director of
Marketing and Communications Mission Produce, Inc.
press@missionproduce.com
Source: Mission Produce, Inc.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/4fd17235-a511-49f7-98c0-22f71647e3f9
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