The American Express® Gold Card Brings Back the Iconic Rose Gold Design & Launches a New Uber Cash Benefit
February 04 2021 - 09:00AM
Business Wire
#AmexGold and #UberEats are also teaming up to
offer a Limited-Edition Rose Gold Meal Available on Uber Eats for
Valentine’s Day
Today, American Express (NYSE: AXP) announced that its popular
metal Rose Gold Card design is coming back as a color option for
the U.S. Consumer American Express Gold Card. The news comes in
conjunction with the launch of the $120 Uber Cash Benefit for Gold
Card Members that also debuted this month.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210204005389/en/
The American Express® Gold Card Brings
Back the Iconic Rose Gold Design & Launches a New Uber Cash
Benefit (Photo: Business Wire)
A recent Amex Trendex* survey found that 3 in 5 (59%) consumers
would be interested in choosing their Card design when picking a
Credit Card and furthermore, 39% of consumers said that the look
and feel of a Card is important to them when choosing a Credit
Card. The company saw an incredible response after the initial
release of the limited-edition American Express Rose Gold Card
design in 2018, and again when it was brought back for a
limited-time in 2019. Now, American Express is permanently offering
the Rose Gold metallic hue, giving new Card Members even more
options as they find their ultimate dining Card.
“Our Rose Gold design quickly became a Card Member favorite when
we introduced the limited-edition design a few years ago, so we
knew we needed to bring it back as an option to choose from
permanently,” said Rachel Stocks, Executive Vice President, Global
Premium Products and Benefits at American Express. “In addition to
the return of this special design, we are excited to now provide
our Gold Card Members with even more value in dining with the new
Uber Cash benefit.”
Building on the Gold Card’s existing dining rewards and
benefits, American Express Gold Card Members now can receive up to
$120 annually ($10/month) in Uber Cash. Once Gold Card Members add
their Card to their Uber or Uber Eats account, they unlock this
benefit and can apply it to their Rides with Uber or orders with
Uber Eats in the U.S. Additionally, US Consumer American Express
Gold, Green and Platinum Card® Members continue to have access to
an exclusive offer for up to 12 months of complimentary Eats
Pass Membership when they enroll by December 31, 2021. Eats
Pass is a monthly subscription through Uber Eats that offers
unlimited $0 delivery fee and 5% off eligible restaurant orders
over $15 and $0 Delivery Fee on eligible grocery deliveries over
$30 in select U.S. markets - a value of up to $119 (typically
$9.99/month).
“Whether it's grocery delivery for your family, meals from your
favorite local restaurants, or a safe ride to work, we know people
have come to rely on Uber over the last year," said Jennifer
Vescio, Global Head of Business Development at Uber. “That's why
we're thrilled to be expanding our partnership with American
Express to offer all Gold Card members a $120 annual ($10/month)
Uber Cash benefit.”
To celebrate the return of the Rose Gold Card design and the new
$120 Uber Cash Benefit for Gold Card Members, American Express and
Uber Eats have teamed up with the fried chicken experts at Fuku to
introduce a limited-edition Rose Gold Meal this Valentine’s Day
weekend. Available exclusively on Uber Eats from February 13-14 in
participating locations in New York and Los Angeles, the Rose Gold
Meal will feature a gold-dusted Knockout Sando, bubbly beverage,
custom candle and a sweet treat to top it off.
The return of the Rose Gold Card design and new Uber Cash
benefit are in addition to the Gold Card’s other benefits which
include:
- 4X Membership Rewards® points at restaurants, including
takeout and delivery.
- 4X Membership Rewards® points at U.S.
supermarkets (on up to $25,000 in eligible purchases per calendar
year).
- 3X Membership Rewards® points on airfare booked directly
with airlines or on amextravel.com.
- $120 Annual Dining Credit (up to $10 a month in
statement credits) when you pay with the Gold Card at participating
partners.
- Payment flexibility1 with features like Pay It Plan It®
and Pay Over Time, so Card Members can choose to create monthly
payment plans with a fixed fee, carry a balance with interest or
pay in full each month. To learn more about these features and for
terms, visit here.
Terms apply. To learn more about the American Express Gold Card,
including rates, fees and other terms, visit
americanexpress.com/goldcard
*Amex Trendex Methodology
This online poll was conducted by Morning Consult between
January 22-24, 2021 among a national sample of 2,000 general
population travelers with a household income of at least $70K, and
defined as adults who traveled by air at least once in 2019.
Results from the survey have a margin of error of plus or minus 2
percentage points.
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company,
providing customers with access to products, insights and
experiences that enrich lives and build business success. Learn
more at americanexpress.com and connect with us on
facebook.com/americanexpress, instagram.com/americanexpress,
linkedin.com/company/american-express, twitter.com/americanexpress,
and youtube.com/americanexpress.
Key links to products, services and corporate responsibility
information: personal cards, business credit cards, travel
services, gift cards, prepaid cards, merchant services, Accertify,
InAuth, corporate card, business travel, and corporate
responsibility.
ABOUT UBER EATS
Uber Eats allows people to discover merchants, order food,
groceries, and more at the touch of a button, and have it delivered
reliably and quickly. The business leverages Uber’s technology and
logistics expertise to partner with 500,000 merchants in 6,000+
cities globally, while keeping average delivery time under 30
minutes.
____________________ 1 The American Express® Gold Card Rates and
Fees
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210204005389/en/
AMERICAN EXPRESS Yasamin Haghshenas
Yasamin.Haghshenas@aexp.com
UBER EATS Lexi Levin Mitchel lexilevin@uber.com
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