RESTON, Va., Jan. 20, 2021 /PRNewswire/ -- Comscore (NASDAQ:
SCOR), a trusted partner for planning, transacting, and evaluating
media across platforms, today announced the top broadcast and cable
television programs for viewer engagement for the week ending
January 10, 2021.
Comscore's TV engagement rating, also known as the Stickiness
Index, ranks primetime ad-supported cable and broadcast telecasts
by level of viewer engagement, which is determined by comparing the
average percentage viewed of each telecast to that of all primetime
telecasts with the same duration. Telecasts with the most engaged
viewers have a higher Stickiness Index, indicating that more of the
audience is tuned in—or engaged—for the duration of the
telecast.
TOP VIEWER
ENGAGEMENT: BROADCAST TELECASTS (Week Ending January 10,
2021)
|
|
RANK
|
STICKINESS
INDEX
|
RATING
RANK
|
TELECAST
|
NETWORK
|
DAY
|
1
|
162
|
3
|
NBC NFL PLAYOFF GM WC
SA1
|
NBC
|
1/9/2021
|
2
|
157
|
1
|
NBC NFL PLAYOFF GM WC
SU2
|
NBC
|
1/10/2021
|
3
|
154
|
103
|
Todo por mi
hija
|
TELMUN
|
1/8/2021
|
4
|
145
|
78
|
Vencer el
desamor
|
UNIV
|
1/5/2021
|
5
|
144
|
17
|
Blue
Bloods
|
CBS
|
1/8/2021
|
6
|
143
|
94
|
Imperio de
mentiras
|
UNIV
|
1/4/2021
|
7
|
142
|
98
|
Dulce
ambición
|
UNIV
|
1/4/2021
|
8
|
136
|
104
|
Aquí y
ahora
|
UNIV
|
1/10/2021
|
9
|
134
|
29
|
Bull
|
CBS
|
1/4/2021
|
10
|
134
|
26
|
This Is Us
|
NBC
|
1/5/2021
|
11
|
133
|
21
|
FBI
|
CBS
|
1/5/2021
|
12
|
133
|
23
|
Magnum
P.I.
|
CBS
|
1/8/2021
|
13
|
129
|
19
|
The
Bachelor
|
ABC
|
1/4/2021
|
14
|
124
|
12
|
The Chase
|
ABC
|
1/7/2021
|
15
|
124
|
10
|
NCIS: Los
Angeles
|
CBS
|
1/10/2021
|
16
|
124
|
37
|
All Rise
|
CBS
|
1/4/2021
|
17
|
123
|
9
|
Celebrity Wheel of
Fortune
|
ABC
|
1/7/2021
|
18
|
123
|
33
|
Law & Order:
Special Victims Unit
|
NBC
|
1/7/2021
|
19
|
122
|
22
|
NCIS: New
Orleans
|
CBS
|
1/10/2021
|
20
|
121
|
41
|
Ellen's Game of
Games
|
NBC
|
1/4/2021
|
|
1. Tampa Bay at
Washington
|
2. Cleveland
Browns at Pittsburgh Steelers
|
[CBS is owned by
ViacomCBS; NBC and Telemundo are owned by NBCUniversal; Univision
is owned by Univision Communications; ABC is owned by The Walt
Disney Company.]
|
|
TOP VIEWER
ENGAGEMENT: CABLE TELECASTS
(Week Ending January 10, 2021)
|
|
RANK
|
STICKINESS
INDEX
|
RATING
RANK
|
TELECAST
|
NETWORK
|
DAY
|
1
|
146
|
674
|
2021 IIHF World
Junior Championship1
|
NHLTV
|
1/5/2021
|
2
|
146
|
53
|
A New Year's
Resolution
|
HALL
|
1/9/2021
|
3
|
145
|
56
|
90 Day
Fiancé
|
TLC
|
1/10/2021
|
4
|
142
|
55
|
The Curse of Oak
Island
|
HST
|
1/5/2021
|
5
|
140
|
146
|
Aurora Teagarden
Mysteries: Reunited and It Feels So Deadly
|
HALLMM
|
1/10/2021
|
6
|
136
|
843
|
La Rosa de
Guadalupe
|
GALA
|
1/9/2021
|
7
|
134
|
78
|
WWE Monday Night
Raw
|
USA
|
1/4/2021
|
8
|
132
|
122
|
The Real Housewives
of Atlanta
|
BRAVO
|
1/10/2021
|
9
|
131
|
81
|
Winter in
Vail
|
HALL
|
1/10/2021
|
10
|
130
|
127
|
Below Deck
|
BRAVO
|
1/4/2021
|
11
|
129
|
97
|
Gold Rush
|
DSC
|
1/8/2021
|
12
|
129
|
376
|
The Wrong
Fiancé
|
LMN
|
1/8/2021
|
13
|
128
|
8
|
MSNBC Special
Coverage
|
MSNBC
|
1/6/2021
|
14
|
127
|
195
|
Southern
Charm
|
BRAVO
|
1/7/2021
|
15
|
127
|
64
|
Dr. Pimple
Popper
|
TLC
|
1/4/2021
|
16
|
125
|
221
|
Street Outlaws:
Fastest in America
|
DSC
|
1/4/2021
|
17
|
124
|
234
|
Law & Order:
Special Victims Unit
|
USA
|
1/5/2021
|
18
|
122
|
757
|
Pit Bulls and
Parolees
|
APL
|
1/9/2021
|
19
|
122
|
172
|
Dead
Silent
|
ID
|
1/5/2021
|
20
|
121
|
148
|
Murder in the
Heartland
|
ID
|
1/5/2021
|
|
1. Canada at United States from Rogers
Place in Edmonton, Alberta, Canada
|
[History Channel and
Lifetime Movie are owned by A&E Networks; Hallmark and Hallmark
Movies & Mysteries are owned by Crown Media Family Networks;
Animal Planet, Discovery Channel, Investigation Discovery and TLC
are owned by Discovery Communications, Inc.; Bravo, MSNBC and USA
are owned by NBCUniversal; NHL Network is owned by a joint venture
between National Hockey League and NBCUniversal; Galavision is
owned by Univision Communications.]
|
|
- The Stickiness
Index is powered by Comscore's TV Essentials and excludes
local programming and all premium non-ad-supported
channels.
|
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com
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SOURCE Comscore