NEW YORK, Jan. 20, 2021 /PRNewswire/
-- Criteo S.A. (NASDAQ: CRTO), the global technology
company powering the world's marketers with trusted
and impactful advertising, today announced the appointment of
four key hires to accelerate business growth: Jon Kaiser as Global Vice President, Agency
Business Development and Partnerships, Rory
Mitchell as Executive Managing Director, Americas,
Joe Stevens as Chief Information
Security Officer and Ingmar Zach as
Senior Vice President, Product. The new talent underscores Criteo's
commitment to its transformational plans in turning the company's
assets into the world's leading Commerce Media Platform, a media
activation platform for brands, agencies and retailers to optimize
their sales and digital advertising returns.
Strengthen Agency Partnerships and Revenue
As Global Vice President, Agency Business Development and
Partnerships, Kaiser will spearhead efforts to strengthen
Criteo's relationships with advertising agencies. He brings
over 25 years of advertising and media experience to the company,
with much of his career spent in leadership roles at agencies
managing domestic and international client assignments. Most
recently, he was at Omnicom Media Group, where he led global
digital media strategy for PepsiCo and all media investment on key
accounts including McDonald's and AT&T.
Mitchell will fill the role of Executive Managing Director,
Americas and will lead Criteo's commercial team including customer
success, operational efficiency and revenue. He joins Criteo
with over 15 years of enterprise sales and client success
experience in senior roles at CheetahMail, Experian Marketing
Services and Cheetah Digital. Most recently, Mitchell was Chief
Revenue Officer at Adtech firm SteelHouse, where he was responsible
for revenue strategy and execution, customer success, and revenue
operations.
David Fox, Chief Commercial
Officer and Chief Development Officer at Criteo noted: "The
addition of Jon and Rory will bring invaluable experience to Criteo
as we accelerate client acquisition efforts and place a greater
focus on our agency partnerships. I'm elated to welcome them to the
team."
Safeguard and Monetize First-Party Data
As Senior Vice President, Product, Zach will be responsible for
the product strategy and development of Criteo's leading
first-party data network to drive marketing outcomes across all
stages of the customer journey. Zach joins Criteo with 20 years of
experience innovating and operating in digital product management
roles across the U.S. and European markets. Most recently, he
served as Chief Product Officer at LiveIntent.
"As we deepen our role of helping partners unlock the value of
their first-party data, I'm thrilled to have Ingmar driving product
initiatives that will profoundly shape privacy-first advertising
and commerce across the Criteo network," said Todd Parsons, Chief Product Officer at Criteo.
"Ingmar's role is integral to our efforts to prepare for the
post-cookie world and use our commerce data to improve
targeting, personalization and measurement for marketers."
Stevens joins Criteo as Chief Information Security Officer with
over two decades of international experience building innovative
global organizations and applying a business value approach to
security and technology. He previously held lead security roles at
Radio Free Europe, Schibsted Media Group, Daily Mail Group Trust
and GTT Communications. In his role, Stevens will help protect and
safeguard Criteo's growing first-party data through
industry-leading best practices.
Diarmuid Gill, Chief Technology
Offer at Criteo said: "Data security is of utmost importance to
Criteo. Joe will ensure that as we build new solutions and
transform our business, we'll continue to adhere with the highest
standards of data protection and security that meet our
longstanding 'privacy by design' approach."
Kaiser and Mitchell will be based in the United States and will report to
David Fox. Zach will be based in
Munich, Germany and will report to
Todd Parsons. Stevens will be based
in Paris, France and will report
to Diarmuid Gill.
About Criteo
Criteo (NASDAQ: CRTO) is the global technology company powering the
world's marketers with trusted and impactful advertising. 2,600
Criteo team members partner with over 20,000 customers and
thousands of publishers around the globe to deliver effective
advertising across all channels, by applying advanced machine
learning to unparalleled data sets. Criteo empowers companies of
all sizes with the technology they need to better know and serve
their customers. For more information, please
visit www.criteo.com.
Contact: Jessica Meyers,
Director, PR, Americas,
J.meyers@criteo.com
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SOURCE Criteo