Influence+United welcomes HaveYouHeard
January 19 2021 - 10:00AM
Influence+United charter member, IZEA Worldwide, Inc. (NASDAQ:
IZEA), is expanding the global alliances footprint to Africa with
the addition of HaveYouHeard. Founded in 2008 in Cape Town,
HaveYouHeard has grown to become the leading influencer agency in
Africa.
By combining online and offline influence with a full digital,
content production and behavioral economics service, HaveYouHeard’s
approach has seen them acknowledged as one of the 10 most
innovative companies in Africa by Fast Company.
"Africa is a largely untapped market, but with a population of
780 million, socially-native young adults the opportunity to tap
into this growing segment is undeniable,” said Ted Murphy, IZEA
Chairman and Chief Executive Officer. “Consumers across Africa are
looking to their peers and influencers across digital platforms
more than ever. With this, influencer marketing is a critical
component for brands to have success. HaveYouHeard has the
capabilities to drive brand growth and market penetration
throughout the continent. Having access to this rapidly growing,
innovative country is central to Influence+United’s mission."
"As global companies look for additional growth areas, Africa is
increasingly becoming a focus. Providing a deep understanding of
the diverse culture and communities across the continent is central
to success and we are incredibly excited and honoured to be adding
our skillset to the Influence+United alliance”, said Ryan McFadyen,
Co-founder and head of strategy at HaveYouHeard.
The Influence+United alliance seeks to take the stress of
globalization and streamline the entire executional journey -- from
proposal to results -- for the world’s foremost companies. The
alliance will serve as the easiest way to execute a unified
influencer marketing campaign with trusted leaders who are
localized in presence, but global in scope.
# # #
About Influence+UnitedInfluence+United is the
leading, global Influencer Marketing alliance designed for modern
brand marketers. Our member companies work side by side to
seamlessly develop actionable and localized campaign concepts,
strategies, and investment approaches that provide the expertise
and scalability required across the creator economy.
Founded in September 2020, Influence+United seeks to bring
together the foremost companies from the Influencer Marketing
industry around the world. Collectively, the alliance has exposure
to over 3 billion global citizens and geographical expertise for
over 90% of multi-continent brand organizations.
More information can be found on the alliance’s website:
http://influence-united.com
# # #
Safe Harbor StatementThis press release
contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended. Forward-looking
statements, which are based on certain assumptions and describe our
future plans, strategies and expectations, can generally be
identified by the use of forward-looking terms such as
“anticipates,” “believes,” “estimates,” “expects,” “intends,”
“may,” “plans,” “projects,” “will,” “would” or other comparable
terms. Examples of forward-looking statements include, among
others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks and
uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no obligation to
update any such forward-looking statements to reflect actual
results or changes in expectations, except as otherwise required by
law.
- Influence+United
- HaveYouHeard joins Influence+United
Martin Smith
IZEA Worldwide, Inc.
Phone: +1 (407) 543-6100
Email: investors@izea.com
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