IZEA Awarded Seven-Figure Influencer Marketing Contract by Fortune 100 Retailer
January 12 2021 - 10:00AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, today announced that the company was awarded a
seven-figure contract from a Fortune 100 Retailer this week. The
retailer is a repeat customer who has expanded its influencer
marketing spend with IZEA through 2021. The contract includes both
managed services and licensing of IZEA’s BrandGraph software.
The award of the new contract follows an announcement of new
contracts from two Fortune 10 companies, and comes just one week
after IZEA reported that its Managed Services bookings increased
48% in Q4 of 2020, as compared to Q4 2019.
These expanded agreements with existing customers,
combined with a spike in new customer counts over the course of
December, have driven strong managed services bookings growth in
recent months. Managed services bookings in the first two weeks of
January 2021 have now exceeded the total of January and February
2019 combined.
“I am incredibly proud of our team,” said Ted
Murphy, IZEA’s Chairman and CEO. “When the pandemic first hit, our
organization made a commitment to power through the challenges
rather than pull back. We doubled down on innovation. We doubled
down on marketing. We doubled down on white-glove customer service.
Those efforts are now being reflected and rewarded with an
expansion of bookings in our managed service business as well as an
increasing customer count in our SaaS business. I appreciate the
hard work of Team IZEA and their efforts to start the year with
swagger and momentum.”
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) operates IZEAx, the premier online
marketplace that connects marketers with content creators. IZEAx
automates influencer marketing and custom content development,
allowing brands and agencies to scale their marketing programs.
IZEA creators include celebrities and accredited journalists.
Creators are compensated for producing unique content such as long
and short form text, videos, photos, status updates, and
illustrations for marketers or distributing such content on behalf
of marketers through their personal websites, blogs, and social
media channels. Marketers receive influential content and engaging,
shareable stories that drive awareness. For more information about
IZEA, visit https://izea.com/.
Safe Harbor Statement
All statements in this release that are not based
on historical fact are “forward-looking statements” intended to
qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. Forward-looking
statements, which are based on certain assumptions and describe our
future plans, strategies and expectations, can generally be
identified by the use of forward-looking terms such as “may,”
“will,” “would,” “could,” “should,” “expect,” “anticipate,” “hope,”
“estimate,” “believe,” “intend,” "likely," "projects," “plans,”
"pursue," "strategy" or "future," or the negative of these words or
other words or expressions of similar meaning. Examples of
forward-looking statements include, among others, statements we
make regarding expectations concerning IZEA’s ability to increase
revenue and bookings, growth or maintenance of customer
relationships, and expectations concerning IZEA’s business
strategy. Forward-looking statements involve inherent risks and
uncertainties which could cause actual results to differ materially
from those in the forward-looking statements, as a result of
various factors including, among others, the following: competitive
conditions in the content and social sponsorship segment in which
IZEA operates; failure to popularize one or more of the marketplace
platforms of IZEA; our ability to establish effective disclosure
controls and procedures and internal control over financial
reporting; our ability to satisfy the requirements for continued
listing of our common stock on the Nasdaq Capital Market; changing
economic conditions that are less favorable than expected; and
other risks and uncertainties described in IZEA’s periodic reports
filed with the Securities and Exchange Commission. The
forward-looking statements made in this release speak only as of
the date of this release, and IZEA assumes no obligation to update
any such forward-looking statements to reflect actual results or
changes in expectations, except as otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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