HOUSTON, Dec. 21, 2020 /PRNewswire/ -- After nearly a
decade of bringing holiday joy to families across the country, the
BBVA Foundation's Project Blue Elf campaign continues its focus on
financial education in a uniquely 2020 way.
"This has been a challenging year for all of us, so while the
Project Blue Elf events had to look a little different than years
past, we knew we couldn't cancel," said BBVA Foundation President
Reymundo Ocañas. "Families across
the country have been working hard to improve their financial
knowledge and take advantage of opportunities. These virtual
holiday events gave us a chance to highlight their accomplishments
and reward their hard work and dedication, while keeping everyone
safe."
For the project's 2020 campaign, the bank embraced a digital
approach, hosting virtual workshops in communities across the
country to offer valuable advice and information as part of its
financial education program. In addition, each holiday workshop
included a sweepstakes drawing, awarding one participant a gift
card valued at up to $250.
Over the event's eight-year history, Project Blue Elf has served
nearly 23,000 children, families and individuals, dedicating more
than 10,000 employee volunteer hours. This year's events saw 270
volunteers from across the BBVA USA organization donate more than 650
volunteer hours.
"This year's Project Blue Elf events were a completely different
experience for our volunteers," said Ocañas. "I'm incredibly proud
of their willingness to embrace this new format and work hard to
bring some holiday cheer in a unique and different way."
Project Blue Elf events hosted more than 77 workshops, impacting
over 1,100 participants, in 29 cities across the bank's
footprint.
To watch the BBVA USA Project
Blue Elf video, visit here.
To learn more about Project Blue Elf, visit here.
To learn more about BBVA Foundation, visit here.
For more BBVA news visit, www.bbva.com and the U.S.
Newsroom.
Additional news updates can be found via Twitter and
Instagram.
For more financial information about BBVA in the U.S., visit
bbvausa.investorroom.com.
About BBVA
BBVA Group
BBVA (NYSE: BBVA) is a customer-centric global financial services
group founded in 1857. The Group has a strong leadership position
in the Spanish market, is the largest financial institution in
Mexico, it has leading franchises
in South America and the Sunbelt
Region of the United States. It is
also the leading shareholder in Turkey's Garanti BBVA. Its purpose is to bring
the age of opportunities to everyone, based on our customers' real
needs: provide the best solutions, helping them make the best
financial decisions, through an easy and convenient experience. The
institution rests in solid values: Customer comes first, we think
big and we are one team. Its responsible banking model aspires to
achieve a more inclusive and sustainable society.
BBVA USA
In the U.S., BBVA is a Sunbelt-based financial institution that
operates 641 branches, including 330 in Texas, 89 in Alabama, 63 in Arizona, 61 in California, 44 in Florida, 37 in Colorado and 17 in New Mexico. The bank ranks among the top 25
largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). In the U.S., BBVA has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 8th nationally in
terms of dollar volume of SBA loans originated in fiscal year
2018.
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SOURCE BBVA USA