RESTON, Va., Dec. 10, 2020 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, today announced a renewal
agreement with TEGNA Inc. (NYSE: TGNA), a local news leader with 64
stations in 51 markets. Under the terms of the agreement, TEGNA
will expand its local television and digital measurement
partnership with Comscore to include 22 total markets, with
Comscore's local television currency serving as its exclusive
selling and posting currency in 18 local markets.
As a part of the agreement, these TEGNA stations will also have
full access to Comscore's Advanced Automotive and Political
Audience segments, allowing them to provide their clients and
prospects in those verticals with dynamic, highly targeted segments
of significant value versus age and gender demographics alone.
Several of the larger market TEGNA stations will now also benefit
from Comscore's recently launched Quickscore ratings, which
deliver local ratings 48 hours after program airing.
"Comscore's advanced audience approach allows our sellers to
have impactful conversations with our agency and advertisers
partners, communicating the value and relevance of our audiences
versus their size alone. Through Comscore, we are also able to
provide our partners with qualitative information that ties
purchase intent data to what consumers are watching," said
Larry Delia, Senior Vice President
for Media Operations, TEGNA. "Like TEGNA, Comscore is also leading
with innovation with Quickscore, which provides accurate and stable
second-day ratings from Comscore's significant measurement
footprint."
"TEGNA is a true industry leader and continues to embrace
innovative solutions to serve their advertising and agency
partners. We're excited to build on our longstanding partnership,
and be their exclusive currency across 18 local markets," said
Steve Walsh, Executive Vice
President, Commercial, Comscore.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
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SOURCE Comscore