Cemtrex Announces Engagements with Major Consumer Brands to Utilize AR/VR in Digital Marketing Campaigns
December 08 2020 - 9:02AM
Cemtrex Inc. (NASDAQ: CETX, CETXP, CETXW), a technology
company driving innovation in Internet of Things (IoT), security,
machine vision & artificial intelligence, and augmented &
virtual reality (AR/VR), today announced ongoing engagements with
HBO Max, a pay television network, and Modelo USA, brewer of Modelo
beer, to create AR/VR technology experiences in two digital
marketing campaigns.
For HBO Max, Cemtrex built a dynamic digital
marketing campaign for HBO Max’s first exclusive movie, Charm City
Kings. Cemtrex Labs, a Cemtrex Company, delivered eye-catching
social media assets, a portal for a writing contest, along with an
AR face filter and name generator to drive social engagement. The
campaign combines the best of traditional digital marketing
campaigns with exciting AR technology to reach a wider audience,
boost social engagement and build awareness for the movie.
For Modelo, Cemtrex Labs built a powerful
augmented reality web experience to promote the company’s Modelo x
RSVP WebAR Sweepstakes. RSVP Gallery, a conceptual retail
experience, and Modelo USA partnered to create a co-branded apparel
collection that pays homage to the fighting spirit of Chicago’s
iconic sports culture. The experience allows users to engage with
the apparel in AR before entering the sweepstakes.
“The challenge to reach target audiences and
engage them in a fun, sustained and creative way is driving
interest in our services, and we are excited to be working with
some of the most well-known names in the industry,” commented
Cemtrex’s CEO, Saagar Govil. “Adding AR/VR experiences to mobile
and digital campaigns is proving effective to increase
participation, improve consumer interaction and drive results. We
believe our AR/VR segment will continue to win additional contracts
with partners and global brands who are seeking the best
technologies combined with our proven development process.”
About Cemtrex
Cemtrex, Inc. (CETX) is a leading multi-industry
technology company that is driving innovation in markets such as
Internet of Things (IoT), Augmented and Virtual Reality (AR &
VR), and Artificial Intelligence and Computer Vision (AI & CV)
in a wide range of sectors, including consumer products, industrial
manufacturing, digital applications, and intelligent security &
surveillance systems.www.cemtrex.com.
Forward-Looking Statements
This press release contains “forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements relating to the closing of
the offering, gross proceeds from the offering, our new product
offerings, expected use of proceeds, or any proposed fundraising
activities. These forward-looking statements are based on
management’s current expectations and are subject to certain risks
and uncertainties that could cause actual results to differ
materially from those set forth in or implied by such forward
looking statements. Statements made herein are as of the date
of this press release and should not be relied upon as of any
subsequent date. These risks and uncertainties are discussed under
the heading “Risk Factors” contained in our Form 10-K filed with
the Securities and Exchange Commission. All information in
this press release is as of the date of the release and we
undertake no duty to update this information unless required by
law.
Investor Relations
Chris Tyson
Executive Vice President – MZ North America
Direct: 949-491-8235
CETX@mzgroup.us
www.mzgroup.us
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