Walgreens Introduces Walgreens Advertising Group (wag), a New Advanced Data & Technology-led Retail Media Offering for Brands...
December 03 2020 - 8:00AM
Business Wire
wag is a modern, personalization engine
leveraging insights from 100+ million loyalty members and one
billion daily digital touchpoints with customers to bring brands a
more meaningful way to connect with consumers
Today, Walgreens announced the launch of the Walgreens
Advertising Group, a modern, full-service, personalization-driven
advertising offering rooted in insights and rich first-party data.
Walgreens Advertising Group (wag) aims to help brands maximize ROI
through data-led execution and optimization on Walgreens owned
platforms and through other external brand-safe channels.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20201203005318/en/
Walgreens Advertising Group (wag) logo
(Graphic: Business Wire)
By combining the scale of more than 9,000 stores and 100+
million loyalty members with advanced data modeling, wag delivers
unique and custom-built audiences tailored to brand goals and
objectives. Using technology and Walgreens deep-rooted customer
relationships, audiences can be directly connected to advertising
platforms enabling wag to deliver shopper reach across the digital
ecosystem that surpasses the industry method of digital media
buying.
“At Walgreens, we have an unparalleled insight into consumers’
needs and shopping preferences when it comes to health and wellness
items and everyday needs,” said Luke Kigel, vice president,
Walgreens integrated media and head of Walgreens Advertising Group.
“Leveraging advanced technology to unlock the power of our
first-party data, we can help brands accelerate ROI by delivering
relevant and personalized experiences to their highest value
consumers.”
Walgreens Advertising Group offers brands:
- People-based first-party data set grounded in 100+ million
loyalty members
- Advanced analytics and data science for custom audiences
- Technology-led personalization across the entire customer
experience
- Direct connections of audiences to advertising platforms on
Walgreens owned and third-party channels resulting in higher match
rates versus the industry standard method of digital media
buying
- Ability to reach shoppers across a spectrum of channels such as
digital display, video, social, streaming audio, email as well as
Walgreens digital platforms and stores
- Access to Walgreens Programmatic Demand Side Platform (DSP)
with SKU level real-time optimization based on daily
transactions
- Closed loop measurement of customers’ end-to-end shopping
journeys
wag is more than a media network. In addition to shopper
activation points, wag offers brands enhanced audience and shopper
insights, creative services, and robust optimization and
measurement. Combining these services with a broad network of owned
and external channels, shoppers are delivered more tailored
experiences that deepen their relationship with brands.
Walgreens recently announced myWalgreens, a reinvention of the
nation’s largest health and well-being centered loyalty program to
offer even more benefits and an enhanced customer experience,
including Pickup in as little as 30 minutes.* The company has also
collaborated with best in-class technology and customer-insights
partners, Microsoft, Adobe and Epsilon to deliver highly
personalized customer experiences. These initiatives reinforce
Walgreens Boots Alliance’s commitment to digital transformation and
connecting with consumers in a deeper and more personal way.
To learn more about Walgreens Advertising Group and partnership
options, please visit walgreens.com/wag.
About Walgreens
Walgreens (www.walgreens.com) is included in the Retail Pharmacy
USA Division of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), a
global leader in retail and wholesale pharmacy. As America’s most
loved pharmacy, health and beauty company, Walgreens purpose is to
champion the health and wellbeing of every community in America.
Operating more than 9,000 retail locations across America, Puerto
Rico and the U.S. Virgin Islands, Walgreens is proud to be a
neighborhood health destination serving approximately 8 million
customers each day. Walgreens pharmacists play a critical role in
the U.S. healthcare system by providing a wide range of pharmacy
and healthcare services. To best meet the needs of customers and
patients, Walgreens offers a true omnichannel experience, with
platforms bringing together physical and digital, supported by the
latest technology to deliver high-quality products and services in
local communities nationwide.
* For Walgreens store locations that are not open 24 hours,
orders must be placed at least one hour prior to store closing in
order to be eligible. Otherwise, order will be ready the following
business day. Customer will be notified via email when order is
ready for pickup and will be provided instructions for a drive-up
experience that complies with social distancing guidelines. Orders
are not guaranteed to be ready within the 30-minute time window and
may be subject to change or substitution depending on product
availability at the time order is placed. Orders with
age-restricted items may only be picked up in store. Prescription
orders not eligible but may be ordered through Walgreens Express®.
To find the location and hours of a Walgreens store near you, visit
Walgreens.com/FindAStore.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201203005318/en/
Megan Boyd megan.boyd@walgreens.com http://news.walgreens.com
@WalgreensNews facebook.com/Walgreens
Walgreens Boots Alliance (NASDAQ:WBA)
Historical Stock Chart
From Mar 2024 to Apr 2024
Walgreens Boots Alliance (NASDAQ:WBA)
Historical Stock Chart
From Apr 2023 to Apr 2024