Winnebago Industries Refreshes Corporate Enterprise Brand
December 02 2020 - 8:00AM
Winnebago Industries, (NYSE: WGO), the company that has helped
define the recreational vehicle industry for more than 60 years, is
about to make its mark in a whole new way.
The company is introducing a refreshed corporate enterprise
brand. The new brand identity will harness the company’s core
strengths and common values across its product lines, while
accommodating the strength and individuality of its growing
portfolio of brands. Winnebago Industries’ products, used primarily
in leisure travel and outdoor recreation activities, include
motorhomes, travel trailers, fifth-wheel products and boats. Its
expanding collection of premium outdoor lifestyle brands include
Winnebago, Grand Design, Chris-Craft and Newmar.“As our business
has evolved, we’ve become a company of many brands, but we’ve
always stayed true to our roots – our core company values and
foundational strengths,” said Michael Happe, Winnebago Industries
President and CEO. “Leading with a refreshed, focused corporate
enterprise brand demonstrates that, collectively, Winnebago
Industries is stronger than the sum of its parts or products and
committed as an enterprise to enabling extraordinary outdoor
experiences to a widening range of consumers. We believe every
product and brand will benefit from that core strength.”
Winnebago Industries’ refreshed corporate enterprise brand
identity, including a new visual identity system, wordmark and
tagline – “Be Great, Outdoors”, will debut today on a new
website.
Winnebago Industries’ rebranding comes at a time when Americans
are falling in love with the outdoors again, in spite of – or
perhaps because of – the pandemic. It’s a trend borne out by the
record-breaking number of visits to state and national parks, and
echoed by the recent passage of the Great American Outdoors Act.
The legislation will enable national parks to fund improvements
that will increase access for all while protecting natural
resources.
Winnebago Industries commissioned a survey to gain insights into
Americans’ renewed interest in outdoor experiences. A Padilla
Spotlight Survey asked consumers across the U.S. about their
outdoor activity level over the past year and their outdoor plans
going into 2021. Findings included in 2020, 68% of consumers under
the age of 55 participated in an outdoor activity such as camping,
hiking at a location away from your home, boating or visiting a
state or national park. Overall, 60% of the U.S. population pursued
an outdoor activity in 2020; for 31% of those consumers, it was
their first time participating in an outdoor activity*.
A November 10 report by the Bureau of Economic Analysis showed
multiyear growth in the outdoor recreation sector having a positive
impact on the U.S. GDP. The sector generated $788 billion in gross
output in 2019 and supported 5.2 million jobs. The five largest
conventional outdoor recreation activities are
boating/fishing, RVs, hunting, motorcycles and ATVs, and equestrian
sports.
“We are thrilled to be introducing a refreshed corporate
enterprise brand at a time when people are increasingly turning to
the outdoors to pursue extraordinary experiences with family and
friends,” said Happe. “We expect our refreshed enterprise brand to
galvanize our business across our product brands. It’s much more
than a new look. I believe our corporate enterprise brand identity
will inspire and unite us around a common spirit of delivering
extraordinary experiences to everyone we serve.”
About Winnebago IndustriesWinnebago
Industries, Inc. is a leading North American manufacturer of
outdoor lifestyle products and commercial vehicles under
the Winnebago, Grand Design, Newmar and Chris-Craft
brands, which are used primarily in leisure travel and outdoor
recreation activities. The company builds quality motorhomes,
travel trailers, fifth-wheel products, boats, and commercial
community outreach vehicles. Winnebago Industries has
multiple facilities in Iowa, Indiana, Minnesota,
and Florida. The Company's common stock is listed on
the New York Stock Exchange and traded under the symbol
WGO. For access to Winnebago Industries' investor
relations material or to add your name to an automatic email list
for Company news releases, visit http://investor.wgo.net.
Media ContactSam Jefson – Public Relations Specialist –
641-585-6803 - sjefson@wgo.net
*Padilla Spotlight Methodology: online survey conducted among
U.S. consumers at least 18 years or older between November 13 and
November 17, 2020. Responses were weighted to U.S. Census for age,
gender and ethnicity. There were 1,984 completed surveys.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/f2b456d7-624c-4d09-9915-1514d7959f77
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