Walmart Lights Up the Sky with All-New Holiday Drone Light Show
November 23 2020 - 12:00PM
Business Wire
Retailer teams up with Intel to reimagine the
tradition of holiday lights
This year’s holiday season feels like it needs more than the
standard set of lights. Instead, think drones. To help families end
the year looking up, Walmart is gifting the “Walmart Holiday Drone
Light Show,” an all-new magical experience that brings the joy and
wonder of the holiday season to the skies of select communities
across the country, and to all families through a special
live-streamed event.
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the full release here:
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The “Walmart Holiday Drone Light Show” is a free and contactless
experience that brings holiday songs to life like never before.
Thanks to nearly 1,000 Intel drones launched into the night’s sky,
the light show creates three-dimensional seasonal shapes and
characters, like snowflakes, reindeer, snowmen and holiday
presents, choreographed to a soundtrack of classic and modern
holiday favorites, from Frosty the Snowman by Bing Crosby to Run
Run Rudolph by Kelly Clarkson.
“After a particularly tough year, we want to help families end
the year looking up. We want customers and communities to enjoy a
moment of rest, peace and hope,” William White, chief marketing
officer at Walmart, said. “From our summer movie drive-in to our
Fall gameday and Halloween experiences, we’ve been finding ways to
help families enjoy seasonal traditions in a year when they thought
it might not be possible.”
Eight communities across the country will be able to experience
the modern light show live when it flies through their town. The
event promises a fun and safe family night out complete with
pre-show entertainment, including music from local DJs and a short
holiday special, DreamWorks Trolls Holiday, before the drones take
flight. From Dec. 4-20, the “Walmart Holiday Drone Light Show” will
visit:
- Fri., Dec. 4: Kansas City, Kansas at Kansas Speedway
- Sat., Dec. 5: Dallas, Texas at the Cotton Bowl
- Wed., Dec. 9: San Antonio, Texas at Six Flags Fiesta Texas
- Thurs., Dec. 10: Doswell, Virginia at Kings Dominion
- Sun., Dec. 13: Phoenix, Arizona at Phoenix Raceway
- Wed., Dec. 16: Charlotte, North Carolina at Carowinds
- Fri., Dec. 18: Sacramento, California at Sleep Train Arena
- Sun., Dec. 20: Fayetteville, Arkansas at 112 Drive-In
Families can visit www.WalmartDroneShow.com starting on Mon.,
Nov. 23 at 5:00 p.m. ET to reserve free tickets to watch the show
from the safety of their own car or a designated viewing area right
next to their car. When confirmed, families will receive an email
with a QR code, which will grant their vehicle entry on the day of
the event. Tickets are available while supplies last.
The joy and wonder of the “Walmart Holiday Drone Light Show”
isn’t limited to just these communities. Any family can be wowed as
the drones paint the sky with holiday cheer by tuning in to a live
broadcast of the light show on Walmart’s Facebook, Instagram and
TikTok channels on Sat., Dec. 5 at 7:40 p.m. ET.
Intel is using its newest drone light show technology to
brighten this holiday season for families across the country
through the “Walmart Holiday Drone Light Show.” Blurring the
boundaries between art and technology, each Intel drone serves as a
pixel of light that paints the night sky with dynamic 3D animations
to create a vivid and truly unforgettable story.
About Walmart
Walmart Inc. (NYSE: WMT) helps people around the world save
money and live better — anytime and anywhere — in retail stores,
online, and through their mobile devices. Each week, over 265
million customers and members visit approximately 11,400 stores
under 55 banners in 26 countries and eCommerce websites. With
fiscal year 2020 revenue of $524 billion, Walmart employs over 2.2
million associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity
Additional information about Walmart can be found by visiting
corporate.walmart.com, on Facebook at facebook.com/walmart and on
Twitter at twitter.com/walmart.
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version on businesswire.com: https://www.businesswire.com/news/home/20201123006105/en/
Tara House 800-331-0085
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