IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the
world’s leading brands, today announced that transactions have been
enabled for all registered Shake users. Buyers are now able to
purchase digital services from sellers who are social media
influencers, photographers, writers, musicians, and more. Creators
are able to list available “Shakes” on their accounts in the
platform and transact with interested buyers.
“We are thrilled to open the Shake marketplace for
all buyers and sellers,” commented IZEA Founder, Chairman, and CEO
Ted Murphy. “The launch of this platform underscores our commitment
to developing technology that generates more opportunities for
creators to collaborate with buyers and earn a living developing
digital content. Shake will dramatically expand our buyer universe
beyond the enterprise customers we serve today, opening the door
for brands and agencies of all types and sizes to become part of
the IZEA ecosystem. This is day one for Shake and the beginning of
a much broader transformation for our company that will continue to
unfold over the coming years.”
The Shake platform is aimed at digital creatives
seeking freelance “gig” work. According to the Bureau of Labor
Statistics, there are 1.6 million “gig economy” workers in the
United States alone. Business Insider Intelligence data from
December 2019 predicts that the influencer marketing industry as a
whole is projected to reach $15 billion by 2022.
Key Information About Shake:
Creators First™
PricingIZEA’s standard transaction fee is 15% of the sale
price, while competitor Fiverr has a combined take rate of 27%
between buyer and seller fees. A minimal floor of $50 per listing
vs. $5 on competing platforms is designed to ensure fair
compensation for creators. The current average listing price is
$1,642.
Curated Listings
and CategoriesShake is focused on high quality digital
services that are commonly offered by advertising agencies, media
companies, and talent agencies. Listings are reviewed and curated
in an effort to provide buyers with the best possible
experience.
Individual and
Commercial Content LicensesDigital services can be offered
as either personal or full commercial licenses, allowing creators
to sell personalized video messages or even video conferences
directly to their fan base.
Public
MarketplaceIn comparison to IZEA’s current platform which
offers large enterprise customers access to IZEA’s private network
of influencers and content creators, Shake is public. There is no
subscription needed to see the creators who are interested in
working directly with buyers.
Universal
Accounts and FinancesIZEAx and Shake share a common user
authentication service and financial backend, among other IZEAx
technologies. Enterprise IZEAx customers can make purchases through
Shake with their existing accounts and funds. Creators will also be
able to use their funds earned in either IZEAx or Shake to hire
other creators in the platform.
IZEA kicked off its broadest marketing effort ever
today, starting with a social media influencer campaign powered by
IZEA’s influencer marketing platform, IZEAx Unity Suite. Shake will
also be promoted through a variety of paid media channels including
Facebook, Instagram, TikTok, search, and display. Ads will feature
select Shake listings and directly promote opportunities to
collaborate with Shake creators.
Influencer Marketing Diversity
MandateIn tandem with the launch of the Shake campaign,
IZEA has mandated that no less than 40% of the influencer
sponsorships and paid promotions of Shakes are allocated to further
promote diversity efforts by allocating marketing spend to
non-white creators and those who are members of the LGBTQ
community.
To become a buyer or seller in Shake visit
shake.izea.com
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementThis press
release contains forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section
21E of the Securities Exchange Act of 1934, as amended.
Forward-looking statements, which are based on certain assumptions
and describe our future plans, strategies and expectations, can
generally be identified by the use of forward-looking terms
such as “anticipates,” “believes,” “estimates,” “expects,”
“intends,” “may,” “plans,” “projects,” “will,” “would” or other
comparable terms. Examples of forward-looking statements include,
among others, statements we make regarding expectations of sales
activity, revenue and margins based on bookings, plans to increase
the size of our sales team, the financial impact of investments in
our software business, and continuation of new IZEAx customers and
their effect on future sales.
Forward-looking statements involve inherent risks
and uncertainties, which could cause actual results to differ
materially from those in the forward-looking statements, as a
result of various factors, including, among others, the following:
competitive conditions in the content and social sponsorship
segment in which IZEA operates; failure to popularize one or more
of the marketplace platforms of IZEA; changing economic conditions
that are less favorable than expected; and other risks and
uncertainties described in IZEA’s periodic reports filed with the
Securities and Exchange Commission. IZEA assumes no
obligation to update any such forward-looking statements to reflect
actual results or changes in expectations, except as otherwise
required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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